The Bachelor of Business Administration (Combined Major) program at the University of Winnipeg offers students a flexible and interdisciplinary approach to studying business administration. Through core courses, specialization tracks, advanced elective courses, experiential learning opportunities, cross-disciplinary perspectives, capstone projects or theses, professional development activities, and a global outlook on business, students develop the knowledge, skills, and competencies needed to succeed in diverse roles and industries. Graduates of the program are well-prepared to pursue careers in business management, consulting, entrepreneurship, finance, marketing, human resources, and beyond, or to pursue further education at the graduate level.
Curriculum:
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Core Business Courses: The program begins with core courses that provide students with a solid foundation in business fundamentals. These courses cover areas such as accounting, finance, marketing, management, operations, and business law. Students gain an understanding of key concepts, principles, and practices essential for success in the business world.
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Specialization Tracks: Students have the opportunity to choose two specialization tracks from a range of options offered by the program. Specialization tracks may include areas such as finance, marketing, human resource management, entrepreneurship, international business, supply chain management, and information systems. Students tailor their studies to their interests and career goals by selecting specialization tracks that align with their passions and aspirations.
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Advanced Elective Courses: In addition to core courses and specialization tracks, students take advanced elective courses that deepen their knowledge in specific areas of business administration. Elective options may include courses in strategic management, business analytics, organizational behavior, corporate finance, consumer behavior, e-commerce, project management, and leadership. Advanced elective courses allow students to explore specialized topics and develop expertise in niche areas of business.
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Experiential Learning Opportunities: The program incorporates experiential learning opportunities such as internships, co-op placements, case competitions, and practicum projects. Students gain hands-on experience in real-world business environments, applying classroom knowledge to practical challenges and gaining valuable insights into industry practices. Experiential learning opportunities enhance students' professional skills, networks, and employability.
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Cross-Disciplinary Perspective: The combined major structure of the program encourages students to take courses from multiple disciplines within and outside the business school. Students may explore courses in areas such as economics, psychology, sociology, computer science, or environmental studies, gaining a broader understanding of the interconnectedness of business with other fields and disciplines. A cross-disciplinary perspective prepares students to tackle complex business challenges from multiple angles and fosters creativity and innovation.
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Capstone Project or Thesis: As a culminating experience, students typically complete a capstone project or thesis where they integrate and apply their knowledge and skills to solve a real-world business problem or conduct independent research. The capstone project allows students to demonstrate their critical thinking, analytical abilities, and communication skills while addressing a significant business issue or opportunity. Students present their findings to faculty, peers, and industry stakeholders, showcasing their readiness for the workforce or further academic pursuits.
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Professional Development and Networking: The program provides opportunities for professional development and networking through career workshops, networking events, guest lectures, industry panels, and alumni connections. Students engage with industry professionals, alumni, and employers, gaining insights into career paths, industry trends, and job market expectations. Professional development activities help students build their personal brand, refine their career goals, and secure internships or job opportunities.
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Global Perspective: The program emphasizes a global perspective on business, recognizing the importance of international markets, cultural diversity, and global trends in today's interconnected world. Students may have opportunities to participate in study abroad programs, international exchanges, or global business projects, gaining exposure to different business practices, cultural norms, and market dynamics. A global perspective enhances students' cross-cultural communication skills, adaptability, and competitiveness in the global job market.