MSc Construction Project Management
The MSc Construction Project Management program at Birmingham City University is a high...
MA Public Relations (Professional Placement)
Birmingham - City Centre
INTAKE: Jan & Sept
Program Overview
The MA Public Relations (Professional Placement) program at Birmingham City University offers students a comprehensive and practical approach to the field of public relations. This program is designed to equip students with the necessary knowledge and skills to excel in the dynamic and evolving world of PR. It combines theoretical insights with real-world experiences, preparing students for successful careers in various PR roles.
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Strategic Communication: Students will develop a deep understanding of strategic communication in the context of public relations. They will learn how to develop effective communication strategies, create compelling messages, and engage with diverse stakeholders. The program emphasizes the use of digital and social media platforms in contemporary PR practice.
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Media Relations: Students will learn how to build and maintain relationships with the media. They will gain practical skills in writing press releases, organizing media events, and pitching stories to journalists. They will also learn how to manage crisis communication effectively and handle media inquiries.
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Reputation Management: The program focuses on the importance of reputation management in PR. Students will learn how to assess, monitor, and enhance the reputation of organizations and individuals. They will study techniques for managing public perception, handling public opinion, and mitigating reputation risks.
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Stakeholder Engagement: Students will explore strategies for engaging with different stakeholders, including clients, customers, employees, and the wider community. They will learn how to develop effective communication plans tailored to specific audiences and build positive relationships with stakeholders.
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Research and Evaluation: The program emphasizes the importance of research and evaluation in PR campaigns. Students will learn how to conduct market research, analyze data, and measure the effectiveness of PR activities. They will acquire skills in using qualitative and quantitative research methods to inform decision-making in PR practice.
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Professional Placement: A distinctive feature of this program is the opportunity for students to undertake a professional placement within a PR agency, corporation, or other relevant organizations. This placement provides valuable hands-on experience, allowing students to apply their knowledge and skills in real-world PR settings.
Location
Birmingham - City Centre
Score
IELTS 6.5
Tuition Fee
£ 18557
Postgraduate Entry Requirements:
- Minimum Academic Qualifications: International students applying for postgraduate programs are typically required to hold a bachelor's degree or an equivalent qualification with a minimum academic achievement of 55% or above.
- English Language Proficiency: Similar to undergraduate programs, applicants need to demonstrate English language proficiency. The required minimum scores for language proficiency tests are as follows:
- IELTS: Overall score of 6.5, with no individual component below 6.0.
- TOEFL (iBT): Overall score ranging from 79 to 88.
- PTE Academic: Overall score ranging from 56 to 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
- Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
- Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
- Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
- External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MA Public Relations (Professional Placement) program have excellent career prospects in the field of PR.
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PR Executive/Officer: Graduates can work as PR executives or officers in PR agencies, corporate PR departments, or nonprofit organizations. They will be responsible for implementing PR campaigns, managing media relations, and maintaining positive relationships with stakeholders.
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Communications Manager: Graduates can pursue roles as communications managers, overseeing the overall communication strategies of organizations. They will develop and execute integrated communication plans, manage PR teams, and ensure consistent messaging across various channels.
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Digital PR Specialist: Graduates can specialize in digital PR, leveraging digital and social media platforms to enhance brand reputation and engage with target audiences. They will be skilled in online content creation, social media management, and online reputation management.
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Crisis Communications Manager: Graduates can work in crisis communication roles, helping organizations navigate and manage crises effectively. They will be responsible for developing crisis communication plans, handling media inquiries, and maintaining the organization's reputation during challenging times.
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PR Consultant: Graduates can establish their own PR consultancy or work as independent PR consultants, providing strategic PR advice and services to clients from various industries. They will offer expertise in reputation management, media relations, and strategic communication.
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Internal Communications Manager: Graduates can specialize in internal communications, focusing on engaging and informing employees within organizations. They will develop internal communication strategies, manage employee newsletters, and facilitate internal events and campaigns.
