Master of Business Administration (MBA)
The University of Manitoba offers a prestigious Master of Business Administration (MBA)...
Bachelor of Commerce (Honours) in Marketing (Co-op)
Winnipeg, Manitoba
INTAKE: September
Program Overview
The Bachelor of Commerce (Honours) in Marketing (Co-op) program at the University of Manitoba is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices, while offering valuable real-world work experience through cooperative education opportunities. This program combines academic rigor with practical application, preparing students for successful careers in various marketing-related roles.
Curriculum: The curriculum of the Bachelor of Commerce (Honours) in Marketing (Co-op) program at the University of Manitoba is carefully structured to cover both foundational business courses and specialized marketing topics. Core courses include subjects such as accounting, economics, management, and finance, providing students with a solid understanding of business fundamentals. Specialized marketing courses delve into areas such as consumer behavior, marketing research, advertising and promotion, digital marketing, brand management, and strategic marketing planning. The co-op component of the program allows students to integrate classroom learning with practical work experience, gaining insights into industry practices and building professional skills.
Research Focus: Within the Marketing program at the University of Manitoba, faculty members are actively engaged in research that contributes to advancing knowledge and understanding in the field of marketing. Research areas may include consumer behavior, market segmentation, advertising effectiveness, branding strategies, digital marketing trends, and the impact of emerging technologies on marketing practices. Students may have opportunities to participate in research projects, work closely with faculty mentors, and contribute to scholarly publications, gaining valuable research experience alongside their academic studies.
Industry Engagement: Industry engagement is a key component of the Bachelor of Commerce (Honours) in Marketing (Co-op) program at the University of Manitoba. Through partnerships with industry organizations, marketing agencies, and businesses, students have access to a wide range of opportunities to apply their marketing skills in real-world settings. Co-op work terms allow students to gain hands-on experience in marketing roles, working on marketing campaigns, conducting market research, analyzing consumer data, and contributing to strategic marketing initiatives. Industry connections also provide students with networking opportunities, guest lectures, and mentorship, enhancing their professional development and career readiness.
Global Perspective: In an increasingly interconnected world, understanding global markets and cultural nuances is essential for effective marketing strategies. The Bachelor of Commerce (Honours) in Marketing (Co-op) program at the University of Manitoba incorporates a global perspective into its curriculum. Students may have opportunities to explore international marketing topics, study consumer behavior in diverse cultural contexts, and participate in international co-op placements or study abroad programs. Courses may cover global marketing strategies, cross-cultural communication, and the role of globalization in shaping consumer preferences and market trends. By gaining exposure to global perspectives, students are better prepared to develop marketing strategies that resonate with diverse audiences and succeed in international markets.
Location
Winnipeg, Manitoba
Score
IELTS 6.5
Tuition Fee
CAD 22091
Application Fees: CAD$ 120
Academic Requirements: Completion of secondary school education with a minimum average of 85%. Please note that specific programs may have additional requirements or higher admission standards.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 86 on the internet-based test (iBT).
- PTE Academic: A minimum score of 58.
- DET (Duolingo English Test): A minimum score of 120.
The University of Manitoba offers a variety of scholarships and financial aid options to support international students in their academic pursuits. These scholarships recognize academic excellence, leadership potential, and financial need.
International Student Entrance Scholarships: These scholarships are available to international students entering undergraduate programs.The scholarships are awarded based on academic achievement, with different scholarship levels based on GPA.The value of the scholarships ranges from $1,000 to $40,000.
International Graduate Student Entrance Scholarships: These scholarships are available to international students applying for graduate programs.The scholarships are awarded based on academic achievement and potential.The value of the scholarships ranges from $5,000 to $17,500.
Faculty-Specific Scholarships: Various faculties within the university offer scholarships specific to their programs of study. These scholarships are available to both undergraduate and graduate international students.The eligibility criteria and values of these scholarships vary depending on the faculty.
External Scholarships: The University of Manitoba encourages international students to explore external scholarship opportunities.There are several external scholarship programs available for international students to fund their studies at the university.The university provides guidance and support in identifying and applying for these external scholarships.
It is important to note that the eligibility criteria, application processes, and deadlines for scholarships may vary.
Graduating with a Bachelor of Commerce (Honours) in Marketing (Co-op) from the University of Manitoba opens up a plethora of exciting career pathways in the dynamic and ever-evolving field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing strategic marketing plans, overseeing marketing campaigns, and analyzing market trends to drive business growth and brand awareness.
Brand Manager: With their understanding of consumer behavior and brand management principles, graduates may excel as brand managers, tasked with building and maintaining strong brand identities, developing brand strategies, and ensuring brand consistency across all marketing channels.
Digital Marketing Specialist: In the digital age, graduates can specialize in digital marketing roles, leveraging online channels such as social media, email marketing, and search engine optimization (SEO) to reach target audiences, drive engagement, and generate leads for businesses.
Market Research Analyst: Graduates may pursue careers as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive insights that inform marketing strategies and business decisions.
Advertising Account Executive: In advertising agencies, graduates can work as account executives, liaising between clients and agency teams to develop creative advertising campaigns, manage budgets, and ensure the successful execution of marketing initiatives.
Social Media Manager: With their expertise in social media marketing, graduates can specialize in roles as social media managers, responsible for creating engaging content, managing social media platforms, and monitoring brand mentions to build brand awareness and foster customer engagement.
Public Relations Specialist: Graduates may pursue careers in public relations, managing media relations, crafting press releases, and executing PR campaigns to maintain a positive brand image and manage crises effectively.
Product Manager: Graduates can work as product managers, overseeing the development, launch, and management of products or services, conducting market research, defining product features, and collaborating with cross-functional teams to bring products to market.
Event Coordinator: With their organizational skills and creativity, graduates can work as event coordinators, planning and executing promotional events, trade shows, and product launches to generate buzz and engage with customers.
Marketing Consultant: Some graduates may choose to work as marketing consultants, providing strategic advice and expertise to businesses on marketing strategy development, market positioning, and brand differentiation.
