Master of Business Administration (MBA)
The University of Manitoba offers a prestigious Master of Business Administration (MBA)...
Bachelor of Commerce (Honours) in Marketing
Winnipeg, Manitoba
INTAKE: September
Program Overview
The Bachelor of Commerce (Honours) in Marketing program at the University of Manitoba offers students a comprehensive education in the principles and practices of marketing, preparing them for diverse career opportunities in the dynamic field of marketing and advertising. This program emphasizes a blend of theoretical knowledge and practical skills, equipping students with the expertise needed to navigate the complexities of modern marketing strategies, consumer behavior, market research, and brand management.
Curriculum: The curriculum of the Bachelor of Commerce (Honours) in Marketing program at the University of Manitoba is designed to provide students with a solid foundation in business fundamentals while focusing on specialized courses in marketing. Core courses cover areas such as accounting, economics, finance, and management, providing students with a well-rounded understanding of business principles. Specialized courses in marketing delve into topics such as consumer behavior, marketing research, advertising and promotion, digital marketing, branding, and strategic marketing management. The program may also include experiential learning opportunities such as case studies, internships, and projects that allow students to apply theoretical concepts to real-world marketing scenarios.
Research Focus: The University of Manitoba is committed to research excellence, and faculty members within the Marketing program are actively engaged in research endeavors that contribute to the advancement of knowledge in the field. Research focus areas may include consumer psychology, market segmentation, brand equity, social media marketing, digital analytics, and marketing strategy. Students in the program may have opportunities to participate in research projects, collaborate with faculty members on scholarly publications, and gain hands-on experience in conducting marketing research and analysis.
Industry Engagement: Industry engagement is a key aspect of the Bachelor of Commerce (Honours) in Marketing program at the University of Manitoba. Through partnerships with industry professionals, marketing agencies, and businesses, students have access to valuable networking opportunities, internships, and experiential learning opportunities. Guest lectures, industry-sponsored projects, and mentorship programs provide students with insights into current marketing practices, emerging trends, and industry best practices. These industry connections help students build professional networks and gain practical experience that enhances their readiness for careers in marketing.
Global Perspective: In today's globalized marketplace, understanding international markets and cultural differences is essential for successful marketing strategies. The Bachelor of Commerce (Honours) in Marketing program at the University of Manitoba emphasizes the importance of a global perspective in marketing education. Students may have opportunities to explore international marketing topics, study consumer behavior in diverse cultural contexts, and participate in study abroad programs or international internships. Courses may cover global marketing strategies, cross-cultural communication, and the impact of globalization on consumer preferences and market trends. By gaining exposure to global perspectives, students are better equipped to develop marketing strategies that resonate with diverse audiences and succeed in international markets.
Location
Winnipeg, Manitoba
Score
IELTS 6.5
Tuition Fee
CAD 22091
Application Fees: CAD$ 120
Academic Requirements: Completion of secondary school education with a minimum average of 85%. Please note that specific programs may have additional requirements or higher admission standards.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 86 on the internet-based test (iBT).
- PTE Academic: A minimum score of 58.
- DET (Duolingo English Test): A minimum score of 120.
The University of Manitoba offers a variety of scholarships and financial aid options to support international students in their academic pursuits. These scholarships recognize academic excellence, leadership potential, and financial need.
International Student Entrance Scholarships: These scholarships are available to international students entering undergraduate programs.The scholarships are awarded based on academic achievement, with different scholarship levels based on GPA.The value of the scholarships ranges from $1,000 to $40,000.
International Graduate Student Entrance Scholarships: These scholarships are available to international students applying for graduate programs.The scholarships are awarded based on academic achievement and potential.The value of the scholarships ranges from $5,000 to $17,500.
Faculty-Specific Scholarships: Various faculties within the university offer scholarships specific to their programs of study. These scholarships are available to both undergraduate and graduate international students.The eligibility criteria and values of these scholarships vary depending on the faculty.
External Scholarships: The University of Manitoba encourages international students to explore external scholarship opportunities.There are several external scholarship programs available for international students to fund their studies at the university.The university provides guidance and support in identifying and applying for these external scholarships.
It is important to note that the eligibility criteria, application processes, and deadlines for scholarships may vary.
Graduating with a Bachelor of Commerce (Honours) in Marketing from the University of Manitoba opens up a wide range of exciting career opportunities in the dynamic and evolving field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, developing strategies to promote products or services, and analyzing market trends to identify opportunities for growth.
Brand Manager: With their understanding of consumer behavior and branding strategies, graduates may excel as brand managers, responsible for building and managing the reputation of brands, developing brand identity, and ensuring consistency across all marketing channels.
Digital Marketing Specialist: In the age of digitalization, graduates can specialize in digital marketing roles, leveraging digital channels such as social media, email marketing, and search engine optimization (SEO) to reach target audiences, drive engagement, and increase brand visibility online.
Market Research Analyst: Graduates may pursue careers as market research analysts, conducting surveys, analyzing data, and interpreting market trends to provide insights that inform marketing strategies, product development, and customer segmentation.
Advertising Account Executive: In advertising agencies, graduates can work as account executives, liaising between clients and agency teams to develop advertising campaigns, manage budgets, and ensure the effective execution of marketing initiatives.
Product Manager: Graduates may work as product managers, responsible for overseeing the development, launch, and lifecycle management of products, conducting market research, defining product features, and collaborating with cross-functional teams to bring products to market.
Public Relations Specialist: With their communication skills and understanding of brand reputation, graduates can pursue roles as public relations specialists, managing media relations, crafting press releases, and executing PR campaigns to maintain a positive brand image.
Social Media Manager: Graduates can specialize in social media management roles, creating content, engaging with followers, and monitoring brand mentions on social media platforms to build brand awareness and foster customer engagement.
Event Planner: Graduates may work as event planners, organizing promotional events, trade shows, and product launches to generate buzz, attract customers, and enhance brand visibility in the market.
Marketing Consultant: Some graduates may choose to work as marketing consultants, providing strategic advice and expertise to businesses on marketing strategy development, market positioning, and brand differentiation.
