Diploma in Business Administration - Marketing

Calgary

 

INTAKE: Jan, May & Sept

Program Overview

The Southern Alberta Institute of Technology (SAIT) in Canada offers a Diploma in Business Administration with a specialization in Marketing. This program is designed to provide students with a comprehensive understanding of marketing principles and practices. It aims to develop their skills in market research, advertising, branding, digital marketing, and strategic marketing planning.

Curriculum: The curriculum of the Diploma in Business Administration - Marketing at SAIT is carefully crafted to cover a broad range of topics relevant to the field of marketing. Courses include marketing management, consumer behavior, marketing research, advertising and promotion, digital marketing, brand management, and sales management. Students also gain practical experience through hands-on projects and case studies.

Research Focus: While SAIT emphasizes applied education, opportunities for research exist within the realm of marketing. Students and faculty may engage in research projects exploring emerging trends in consumer behavior, market segmentation, product innovation, marketing analytics, or the impact of social media on marketing strategies. Research activities may aim to address practical challenges faced by businesses in today's dynamic marketing landscape.

Industry Engagement: SAIT places a strong emphasis on industry engagement to ensure the relevance and applicability of its programs. The Diploma in Business Administration - Marketing program actively collaborates with marketing professionals, industry associations, and businesses. Students benefit from guest lectures, industry projects, internships, and networking opportunities that provide insights into real-world marketing practices and trends.

Global Perspective: In today's globalized marketplace, a global perspective is essential for marketers. SAIT recognizes this and may incorporate elements of global marketing into the curriculum. Students may explore topics such as international market entry strategies, cross-cultural marketing communications, global branding, and ethical considerations in international marketing. They may also have opportunities for international study experiences or engage with multinational corporations to gain insights into global marketing practices.

Pollster Education

Location

Calgary

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

CAD 18936

Application Fees: CAD $ 150

Academic Requirements: The university generally requires a minimum average grade of 60% or higher in the final year of high school or the overall average for all completed high school years. However, specific program requirements may vary, and some programs may have higher admission standards.

English Language Proficiency:

  • IELTS: An overall band score of 6.0, with no individual band score less than 6.
  • TOEFL: A minimum score of 80 on the internet-based test (iBT).
  • PTE: A minimum score of 53 on the Pearson Test of English.
  • DET: A minimum score of 115 on the Duolingo English Test.

At the Southern Alberta Institute of Technology (SAIT) in Canada, international students pursuing undergraduate diplomas have access to various scholarship opportunities to support their educational journey. 

Entrance Scholarships: SAIT offers entrance scholarships to outstanding international students based on academic merit, leadership qualities, extracurricular activities, and community involvement. These scholarships are awarded to students entering their first year of studies and can cover a portion of tuition fees.

Continuing Scholarships: Continuing scholarships are available to international students who have demonstrated exceptional academic performance during their studies at SAIT. These scholarships reward students for their continued dedication and excellence in their chosen field of study, providing financial assistance for subsequent years of education.

Program-Specific Scholarships: Some scholarships at SAIT are specific to certain diploma programs. International students enrolled in particular programs may be eligible for scholarships tailored to their field of study. These scholarships recognize academic achievement, passion, and potential within a specific discipline.

Diversity Scholarships: SAIT values diversity and inclusivity in its student body. As such, the institute offers diversity scholarships to international students from underrepresented backgrounds or minority groups. These scholarships aim to foster a diverse and inclusive learning environment by providing financial support to deserving students.

Need-Based Scholarships: In addition to merit-based scholarships, SAIT also provides need-based scholarships to international students who demonstrate financial need. These scholarships assist students who may face financial barriers in pursuing their education, ensuring that talented individuals have access to educational opportunities regardless of their financial circumstances.

The Southern Alberta Institute of Technology (SAIT) in Canada offers a Diploma in Business Administration with a specialization in Marketing, providing graduates with a diverse range of career opportunities in the dynamic field of marketing. 

Marketing Coordinator/Assistant: Entry-level positions such as marketing coordinator or assistant are common starting points for graduates. They support various marketing activities including market research, campaign development, social media management, and marketing communications.

Digital Marketing Specialist: In the digital age, there is a growing demand for professionals skilled in digital marketing. Graduates can specialize in digital marketing roles, focusing on areas such as search engine optimization (SEO), social media marketing, email marketing, content creation, and digital advertising.

Brand Manager: Brand managers are responsible for developing and managing the brand image and identity of products or services. Graduates can pursue careers as brand managers, overseeing brand strategy, brand positioning, brand messaging, and brand promotion efforts.

Marketing Research Analyst: Marketing research analysts collect and analyze data to identify market trends, consumer preferences, and competitive insights. Graduates can work as marketing research analysts, conducting market research studies, interpreting data, and providing strategic recommendations to businesses.

Advertising Specialist: Advertising specialists plan and execute advertising campaigns to promote products or services to target audiences. Graduates can work in advertising agencies or in-house marketing departments, developing creative concepts, selecting advertising channels, and measuring campaign effectiveness.

Social Media Manager: Social media managers are responsible for managing an organization's presence on social media platforms. Graduates can pursue roles as social media managers, creating engaging content, monitoring social media channels, and interacting with followers to build brand awareness and engagement.

Sales Representative: Some graduates may choose to pursue careers in sales, leveraging their marketing skills to drive product or service sales. They work closely with customers, identify sales opportunities, negotiate deals, and build relationships to achieve sales targets.

Market Research Consultant: Experienced graduates may work as market research consultants, providing strategic advice and insights to businesses based on market research findings. They may work independently or for consulting firms, helping businesses make informed decisions about their marketing strategies.


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