MSc Management
MSc Management: The MSc Management program at the University of Bradford equips student...
MSc Digital and Strategic Marketing
Bradford - City Campus
INTAKE: January
Program Overview
The MSc Digital and Strategic Marketing program at the University of Bradford is designed to equip students with the knowledge and skills required to excel in the fast-paced and ever-evolving field of digital marketing. This program focuses on the strategic use of digital technologies and marketing techniques to drive business growth and maximize customer engagement. Students will gain a deep understanding of digital marketing strategies, social media marketing, content creation, data analytics, and consumer behavior in the digital era.
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Digital Marketing Strategies: Students will learn how to develop effective digital marketing strategies that align with organizational goals and target audience needs. They will explore various digital channels, including search engine marketing (SEM), email marketing, mobile marketing, and display advertising.
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Social Media Marketing: This module delves into the world of social media and its significance in marketing campaigns. Students will learn how to utilize social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to engage with target audiences, build brand awareness, and drive customer loyalty.
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Content Creation and Management: Students will develop skills in creating compelling and engaging content for digital platforms. They will learn how to craft persuasive messages, optimize content for search engines, and manage content distribution across different digital channels.
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Digital Analytics and Measurement: This module focuses on data-driven decision-making in digital marketing. Students will learn how to analyze digital marketing metrics, interpret data insights, and use analytics tools to measure campaign effectiveness and optimize marketing strategies.
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Consumer Behavior in the Digital Era: Students will gain an understanding of how consumer behavior has evolved in the digital age. They will explore the factors influencing consumer decision-making in online environments and learn how to tailor marketing efforts to meet the needs and preferences of digital consumers.
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E-commerce and Online Retailing: This module examines the principles and strategies of e-commerce and online retailing. Students will learn about online business models, customer experience optimization, payment systems, and logistics in the context of digital marketing.
Location
Bradford - City Campus
Score
IELTS 6.5
Tuition Fee
£ 19494
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bradford offers a range of scholarships to support students in their academic journey. These scholarships aim to recognize and reward academic excellence, encourage diversity, and provide financial assistance to students.
- Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. The scholarship provides a fee reduction of up to £2,500 for the first year of study.
- Vice-Chancellor's Award: This scholarship is offered to high-achieving international students who have demonstrated exceptional academic excellence and leadership qualities. The scholarship covers full tuition fees for the duration of the program.
- Country-specific Scholarships: The University of Bradford offers scholarships specifically for students from certain countries or regions. These scholarships may have different eligibility criteria and application processes.
- Social and Sport Scholarships: The University of Bradford recognizes the achievements of students in social or sporting activities. These scholarships are designed to support students who excel in areas such as community engagement, volunteering, and sports performance.
- Postgraduate Research Scholarships: These scholarships are available for students pursuing a research-based postgraduate program. They provide financial support towards tuition fees and a stipend for living expenses.
Graduates of the MSc Digital and Strategic Marketing program have excellent career prospects in the digital marketing industry.
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Digital Marketing Manager: Graduates can pursue managerial roles in digital marketing, overseeing the development and execution of digital marketing strategies. They will be responsible for managing digital campaigns, analyzing performance metrics, and driving online engagement and conversions.
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Social Media Manager: Graduates can specialize in social media marketing, working as social media managers for organizations. They will create and implement social media strategies, manage social media accounts, engage with followers, and monitor social media trends.
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Digital Marketing Analyst: Graduates can work as digital marketing analysts, using data analytics tools and techniques to measure the success of digital campaigns. They will provide insights and recommendations based on data analysis to optimize marketing efforts.
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Content Marketing Specialist: Graduates can specialize in content marketing, creating and managing content that attracts and engages target audiences. They will develop content strategies, create compelling content, and leverage content distribution channels to increase brand visibility.
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E-commerce Specialist: Graduates can work in roles focused on e-commerce and online retailing. They will develop and implement strategies to optimize online sales, enhance customer experience, and drive website traffic.
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Digital Marketing Consultant: Graduates can work as consultants, providing expertise and guidance to businesses on digital marketing strategies. They may work with clients to identify opportunities, develop marketing plans, and enhance their online presence.
