MSc Management
MSc Management: The MSc Management program at the University of Bradford equips student...
MSc Marketing
Bradford - City Campus
INTAKE: January
Program Overview
The MSc Marketing program at the University of Bradford equips students with the knowledge and skills to excel in the dynamic field of marketing. Through a comprehensive curriculum and practical learning experiences, students gain a deep understanding of marketing strategies, consumer behavior, market research, branding, digital marketing, and international marketing. This program is designed to develop students into marketing professionals who can drive business growth and successfully navigate the evolving marketing landscape.
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Marketing Principles: Students will explore the fundamental principles of marketing, including market analysis, segmentation, targeting, and positioning. They will learn how to develop effective marketing strategies that align with business objectives and customer needs.
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Consumer Behavior: This module focuses on understanding consumer behavior and decision-making processes. Students will analyze psychological, sociocultural, and economic factors that influence consumer choices. They will learn how to apply consumer insights to create targeted marketing campaigns.
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Market Research and Analytics: Students will learn how to conduct market research using qualitative and quantitative methods. They will gain skills in data collection, analysis, and interpretation to inform marketing strategies. Students will also explore the role of marketing analytics in driving data-driven decision-making.
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Branding and Communication: This module examines the role of branding in creating a strong market presence and building customer loyalty. Students will learn how to develop and manage brands, craft compelling brand messages, and utilize integrated marketing communication channels to effectively reach target audiences.
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Digital Marketing and Social Media: Students will explore the digital landscape and its impact on marketing practices. They will learn about digital marketing strategies, search engine optimization (SEO), social media marketing, content marketing, and online advertising. Students will also examine emerging trends and technologies in digital marketing.
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International Marketing: This module provides insights into the complexities of international marketing. Students will explore market entry strategies, global marketing mix adaptation, cross-cultural consumer behavior, and international branding. They will develop the skills to design and implement international marketing campaigns.
Location
Bradford - City Campus
Score
IELTS 6.5
Tuition Fee
£ 19494
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bradford offers a range of scholarships to support students in their academic journey. These scholarships aim to recognize and reward academic excellence, encourage diversity, and provide financial assistance to students.
- Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. The scholarship provides a fee reduction of up to £2,500 for the first year of study.
- Vice-Chancellor's Award: This scholarship is offered to high-achieving international students who have demonstrated exceptional academic excellence and leadership qualities. The scholarship covers full tuition fees for the duration of the program.
- Country-specific Scholarships: The University of Bradford offers scholarships specifically for students from certain countries or regions. These scholarships may have different eligibility criteria and application processes.
- Social and Sport Scholarships: The University of Bradford recognizes the achievements of students in social or sporting activities. These scholarships are designed to support students who excel in areas such as community engagement, volunteering, and sports performance.
- Postgraduate Research Scholarships: These scholarships are available for students pursuing a research-based postgraduate program. They provide financial support towards tuition fees and a stipend for living expenses.
Graduates of the MSc Marketing program have diverse career opportunities in various sectors and industries.
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Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing strategies, campaigns, and teams within organizations. They will be responsible for developing marketing plans, analyzing market trends, and driving brand growth.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, working in roles such as digital marketing manager, social media manager, or search engine optimization (SEO) specialist. They will leverage digital platforms and technologies to enhance brand visibility and engage with target audiences.
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Market Research Analyst: Graduates can work as market research analysts, conducting market studies, analyzing consumer behavior, and providing insights to support strategic decision-making. They will help organizations understand market trends, identify customer needs, and develop effective marketing strategies.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for managing and strengthening the brand identity of products or services. They will develop brand strategies, monitor brand performance, and ensure brand consistency across all marketing activities.
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Marketing Consultant: Graduates can work as marketing consultants, providing expertise and advice to businesses on marketing strategies and tactics. They may work with various clients to identify market opportunities, develop marketing plans, and optimize marketing performance.
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Entrepreneur or Business Owner: Graduates can use their marketing knowledge and skills to start their own businesses or ventures. They can apply marketing principles to create successful marketing campaigns, build customer relationships, and drive business growth.
