Bachelor of Business Administration - Marketing

Application Fees: CAD$ 100

Academic Qualifications: International students applying for undergraduate programs at StFX are required to have completed their 10+2 or equivalent secondary education with a strong academic record. They should have achieved a minimum overall average of 70% or higher.

English Language Proficiency: 

• IELTS: A minimum overall score of 6.5, with no band score less than 6.
• TOEFL: A minimum score of 90 on the internet-based test (iBT).
• PTE Academic: A minimum score of 60.
• DET (Duolingo English Test): A minimum score of 115.

St. Francis Xavier University (StFX) offers several scholarship opportunities to international students to support their academic pursuits. These scholarships recognize outstanding academic achievement, leadership qualities, and community involvement. 

International Student Scholarships: StFX offers a range of scholarships exclusively for international students. These scholarships are awarded based on academic merit and may vary in terms of eligibility criteria and award amounts. Some of the international student scholarships at StFX include the Entrance Scholarship for International Students, the International Student Distinction Award, and the International Baccalaureate (IB) Excellence Award.

President's Scholarship: The President's Scholarship is a prestigious scholarship program offered to international students with exceptional academic records. This scholarship provides full tuition coverage for up to four years of undergraduate study at StFX. Recipients of the President's Scholarship are chosen based on their academic achievements, leadership potential, and contributions to their communities.

Xaverian Awards: The Xaverian Awards are merit-based scholarships available to international students who have demonstrated exceptional academic achievements. These awards recognize students who have achieved high grades in their previous studies and who demonstrate leadership qualities and a commitment to community involvement. The Xaverian Awards range in value and are renewable for subsequent years of study at StFX.

Entrance Scholarships: StFX offers a variety of entrance scholarships for international students, including the International Merit Scholarship and the X-Culture Scholarship. These scholarships are awarded to incoming international students based on their academic achievements and potential to contribute to the StFX community.

External Scholarships and Funding: StFX encourages international students to explore external scholarship opportunities from government agencies, foundations, and organizations in their home countries. The university's scholarship office provides guidance and support in identifying and applying for these external funding sources.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary each year.

St. Francis Xavier University (StFX), nestled in Antigonish, Nova Scotia, Canada, offers a Bachelor of Business Administration (BBA) program specializing in Marketing, paving the way for graduates to pursue diverse and rewarding career paths in the dynamic field of marketing. 

Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee market research, branding initiatives, advertising campaigns, and digital marketing efforts to drive sales and enhance brand awareness.

Brand Manager: Brand managers are responsible for managing and promoting the reputation and identity of a brand. Graduates can work in brand management roles, developing brand strategies, launching new products, and managing brand equity through effective marketing campaigns and consumer engagement initiatives.

Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and business decisions. Graduates can work as market research analysts, conducting surveys, focus groups, and data analysis to provide insights into consumer behavior and market opportunities.

Digital Marketing Specialist: Digital marketing specialists leverage digital channels such as social media, search engine optimization (SEO), email marketing, and content marketing to reach target audiences and drive engagement and conversions. Graduates can pursue careers in digital marketing roles, creating and executing digital marketing campaigns to achieve business objectives.

Advertising Executive: Advertising executives work in advertising agencies or marketing departments, developing and executing advertising campaigns to promote products or services. Graduates can work as advertising executives, collaborating with creative teams, media planners, and clients to create compelling and effective advertising messages that resonate with target audiences.

Sales Manager: Sales managers oversee sales teams and drive revenue generation for organizations through effective sales strategies and customer relationship management. Graduates can pursue careers as sales managers, setting sales targets, training sales staff, and developing sales plans to meet business goals.

Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations through media relations, event planning, and strategic communication efforts. Graduates can work as public relations specialists, crafting press releases, organizing events, and managing crisis communications to build positive relationships with stakeholders and the public.

Market Development Manager: Market development managers identify and explore new market opportunities for products or services, driving business growth and expansion. Graduates can work as market development managers, conducting market analysis, developing market entry strategies, and establishing partnerships to penetrate new markets and increase market share.