MSc Management
MSc Management: The MSc Management program at the University of Bradford equips student...
MSc Marketing
Bradford - City Campus
INTAKE: September
Program Overview
The MSc Marketing program at the University of Bradford is designed to provide students with a deep understanding of marketing principles, strategies, and practices in today's dynamic business environment. Through a combination of theoretical knowledge and practical application, students develop the skills necessary to analyze market trends, identify customer needs, and create effective marketing strategies. The program covers a wide range of marketing topics, including consumer behavior, market research, branding, digital marketing, and marketing communications.
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Marketing Fundamentals: Students will gain a solid foundation in marketing principles and theories. They will explore topics such as market segmentation, targeting, and positioning, as well as the marketing mix elements of product, price, place, and promotion. They will develop an understanding of how marketing strategies contribute to organizational success.
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Consumer Behavior: This module focuses on understanding consumer decision-making processes and behavior. Students will explore psychological, social, and cultural factors that influence consumer choices. They will learn how to analyze consumer data, identify consumer needs and preferences, and develop marketing strategies that effectively target specific consumer segments.
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Market Research: Students will learn how to conduct market research to gather valuable insights about customers, competitors, and market trends. They will develop skills in designing research studies, collecting and analyzing data, and using research findings to inform marketing decisions. They will also explore qualitative and quantitative research methods and techniques.
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Brand Management: This module explores the concepts and strategies involved in building and managing strong brands. Students will learn how to create brand identities, develop brand positioning, and implement brand communication strategies. They will understand the importance of brand equity and how to measure and enhance brand value.
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Digital Marketing: In the digital age, digital marketing plays a crucial role in reaching and engaging target audiences. Students will explore digital marketing channels, such as social media, search engine optimization, content marketing, and email marketing. They will learn how to develop digital marketing strategies, analyze digital campaign performance, and leverage technology for effective marketing.
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Marketing Communications: Effective communication is essential in conveying marketing messages to target audiences. Students will study integrated marketing communications strategies, including advertising, public relations, sales promotion, and direct marketing. They will learn how to develop integrated marketing communication plans and utilize various communication channels to reach and engage customers.
Location
Bradford - City Campus
Score
IELTS 6.5
Tuition Fee
£ 19494
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bradford offers a range of scholarships to support students in their academic journey. These scholarships aim to recognize and reward academic excellence, encourage diversity, and provide financial assistance to students.
- Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. The scholarship provides a fee reduction of up to £2,500 for the first year of study.
- Vice-Chancellor's Award: This scholarship is offered to high-achieving international students who have demonstrated exceptional academic excellence and leadership qualities. The scholarship covers full tuition fees for the duration of the program.
- Country-specific Scholarships: The University of Bradford offers scholarships specifically for students from certain countries or regions. These scholarships may have different eligibility criteria and application processes.
- Social and Sport Scholarships: The University of Bradford recognizes the achievements of students in social or sporting activities. These scholarships are designed to support students who excel in areas such as community engagement, volunteering, and sports performance.
- Postgraduate Research Scholarships: These scholarships are available for students pursuing a research-based postgraduate program. They provide financial support towards tuition fees and a stipend for living expenses.
Graduates of the MSc Marketing program have a wide range of career opportunities in the field of marketing.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They will oversee marketing campaigns, conduct market research, manage brand identity, and analyze market trends. They may work in various industries, including consumer goods, technology, healthcare, and finance.
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Digital Marketing Specialist: With the increasing importance of digital marketing, graduates can specialize in digital marketing roles. They will focus on utilizing digital channels and technologies to reach target audiences and achieve marketing goals. They may work in areas such as social media marketing, search engine optimization, content marketing, or digital advertising.
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Market Research Analyst: Graduates can work as market research analysts, conducting research studies to gather insights about market trends, customer preferences, and competitive landscapes. They will analyze data, prepare reports, and provide recommendations to support marketing decision-making. They may work in market research agencies or within organizations.
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Brand Manager: Graduates can pursue careers in brand management, responsible for developing and maintaining strong brand identities. They will oversee brand strategies, positioning, and communication. They will work to enhance brand equity and manage brand portfolios. They may work in sectors such as consumer goods, fashion, hospitality, or technology.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and guidance to organizations. They may work independently or as part of consulting firms. They will analyze market opportunities, develop marketing strategies, and support clients in achieving their marketing objectives.
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Sales and Business Development Manager: Graduates can explore roles in sales and business development, focusing on driving revenue growth and building customer relationships. They will develop sales strategies, identify new business opportunities, and negotiate deals with clients. They may work in industries such as manufacturing, services, or technology.
