MSc Management
MSc Management: The MSc Management program at the University of Bradford equips student...
MSc Digital and Strategic Marketing
Bradford - UK
INTAKE: September
Program Overview
The MSc Digital and Strategic Marketing program at the University of Bradford is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing in the digital age. This program provides a comprehensive understanding of digital marketing strategies, consumer behavior, market analysis, and marketing communications.
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Digital Marketing Fundamentals: Students will develop a solid foundation in digital marketing principles and practices. They will explore topics such as search engine optimization (SEO), pay-per-click advertising, social media marketing, content marketing, and email marketing. They will learn how to leverage digital channels effectively to reach target audiences and achieve marketing objectives.
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Strategic Marketing Planning: This module focuses on strategic marketing planning and its role in achieving organizational goals. Students will learn how to conduct market research, analyze consumer behavior, and identify target markets. They will develop skills in creating marketing strategies, positioning products or services, and developing marketing plans that align with overall business objectives.
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Marketing Analytics and Insights: Students will gain expertise in marketing analytics and data-driven decision-making. They will learn how to collect and analyze data to evaluate marketing campaigns, measure performance, and gain insights into consumer behavior. They will also explore techniques for market segmentation, customer profiling, and predictive modeling to inform marketing strategies.
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Branding and Integrated Marketing Communications: This module delves into the importance of branding and effective marketing communications. Students will learn how to build and manage strong brands, develop compelling brand messages, and create integrated marketing communication campaigns across various channels. They will understand the role of storytelling, visual design, and persuasive messaging in capturing audience attention and building brand loyalty.
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Digital Marketing Technologies and Tools: Students will gain hands-on experience with digital marketing technologies and tools commonly used in the industry. They will explore marketing automation platforms, web analytics tools, social media management software, and customer relationship management (CRM) systems. They will learn how to leverage these tools to streamline marketing processes, track performance, and optimize marketing efforts.
Location
Bradford - UK
Score
IELTS 6.5
Tuition Fee
£ 19494
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bradford offers a range of scholarships to support students in their academic journey. These scholarships aim to recognize and reward academic excellence, encourage diversity, and provide financial assistance to students.
- Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. The scholarship provides a fee reduction of up to £2,500 for the first year of study.
- Vice-Chancellor's Award: This scholarship is offered to high-achieving international students who have demonstrated exceptional academic excellence and leadership qualities. The scholarship covers full tuition fees for the duration of the program.
- Country-specific Scholarships: The University of Bradford offers scholarships specifically for students from certain countries or regions. These scholarships may have different eligibility criteria and application processes.
- Social and Sport Scholarships: The University of Bradford recognizes the achievements of students in social or sporting activities. These scholarships are designed to support students who excel in areas such as community engagement, volunteering, and sports performance.
- Postgraduate Research Scholarships: These scholarships are available for students pursuing a research-based postgraduate program. They provide financial support towards tuition fees and a stipend for living expenses.
Graduates of the MSc Digital and Strategic Marketing program have excellent career prospects in the rapidly expanding field of digital marketing.
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Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, responsible for developing and implementing digital marketing strategies. They will oversee online marketing campaigns, manage digital assets, and analyze campaign performance to drive brand awareness, customer acquisition, and conversion.
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Social Media Marketing Specialist: Graduates can specialize in social media marketing, managing and optimizing social media channels to engage with target audiences. They will create compelling content, run social media advertising campaigns, and monitor social media metrics to enhance brand presence and customer engagement.
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SEO Specialist: Graduates can work as search engine optimization specialists, focusing on improving website visibility and organic search rankings. They will conduct keyword research, optimize website content, and implement SEO best practices to drive organic traffic and improve search engine performance.
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Marketing Analyst: Graduates can pursue careers as marketing analysts, using data and analytics to evaluate marketing campaigns, identify trends, and make data-driven recommendations. They will provide insights into consumer behavior, market opportunities, and competitive landscape to inform marketing strategies and decision-making.
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Digital Marketing Consultant: Graduates can work as digital marketing consultants, providing expert advice and guidance to businesses on digital marketing strategies. They will conduct marketing audits, develop customized digital marketing plans, and provide recommendations on leveraging digital channels and technologies to achieve business objectives.
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E-commerce Manager: Graduates can specialize in e-commerce, managing online sales platforms and optimizing the customer journey. They will focus on driving online sales, improving user experience, and implementing e-commerce strategies to maximize revenue and customer satisfaction.
