Bachelor of Business Administration (BBA) - Major in Marketing

Entry Requirements for Undergraduate Programs

Application Fees : CAD $ 150

Undergraduate programs: To be eligible for admission to an Undergraduate program at UFV, Indian students are typically required to have completed their secondary education with a minimum overall percentage of 65%. This requirement ensures that students have a strong academic foundation to succeed in their chosen program.

English Language Proficiency: IELTS overall 6.5 with no band less than 6 is required.TOEFL iBT overall score required is 88 with no band less than 20. PTE overall score of 61 is required with no band score less than 60 & DET score of 110 is required.

Scholarships at the University of the Fraser Valley (UFV) are designed to support and recognize the achievements of international students. The university offers a range of scholarships and awards to help alleviate the financial burden of pursuing higher education. 

International Excellence Entrance Scholarship: This scholarship is awarded to top academic performers entering their first year of studies at UFV. It is available to international students who have completed their secondary education outside of Canada and have achieved exceptional academic records. The scholarship amount varies and is renewable for up to three additional years, provided the recipient maintains a minimum grade point average (GPA).

UFV International Regional Entrance Scholarships: These scholarships are specifically tailored to international students from specific regions around the world. The eligibility criteria, scholarship amount, and number of scholarships awarded may vary depending on the region. Examples include the UFV India Regional Entrance Scholarship, UFV Latin America Regional Entrance Scholarship, and UFV Middle East and North Africa Regional Entrance Scholarship.

UFV International Major Entrance Scholarship: This scholarship is awarded to international students entering their first year of an undergraduate program at UFV. The scholarship amount varies and is based on academic excellence, as well as leadership, community involvement, and other exceptional achievements.

UFV International Leadership Award: This award recognizes international students who have demonstrated outstanding leadership qualities and have made significant contributions to their community. It is available to students in any UFV program, and the amount varies.

External Scholarships: UFV also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations. The university provides resources and support to help students identify and apply for these external scholarships.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

The Bachelor of Business Administration program with a major in Marketing at the University of the Fraser Valley offers a wide range of career opportunities for graduates in the field of marketing. Whether pursuing roles as marketing managers, brand managers, digital marketing specialists, market research analysts, advertising executives, public relations specialists, sales managers, or market development managers, graduates are well-equipped with the skills, knowledge, and creativity to excel in their careers and make meaningful contributions to the marketing profession.

1. Marketing Manager: Graduates with a BBA majoring in Marketing can pursue careers as marketing managers, overseeing all aspects of marketing activities within organizations. They are responsible for developing marketing strategies, planning campaigns, managing budgets, analyzing market trends, and coordinating marketing efforts to promote products or services and drive sales growth.

2. Brand Manager: Brand managers play a crucial role in building and managing the reputation and identity of brands. Graduates can work as brand managers, developing brand strategies, executing brand campaigns, conducting market research, monitoring brand performance, and ensuring brand consistency across all marketing channels.

3. Digital Marketing Specialist: With the rise of digital media and technology, there is a growing demand for digital marketing specialists. Graduates can pursue careers as digital marketing specialists, focusing on leveraging digital channels such as social media, search engine optimization (SEO), content marketing, email marketing, and online advertising to reach target audiences and achieve marketing objectives.

4. Market Research Analyst: Market research analysts gather and analyze data to help organizations understand market trends, consumer preferences, and competitive landscapes. Graduates can work as market research analysts, conducting surveys, analyzing data, interpreting findings, and providing insights to inform marketing strategies and decision-making processes.

5. Advertising Executive: Advertising executives are responsible for creating and executing advertising campaigns to promote products or services. Graduates can work in advertising agencies, media companies, or marketing departments, developing creative concepts, designing advertisements, negotiating media placements, and measuring campaign effectiveness to achieve marketing goals.

6. Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations. Graduates can pursue careers as public relations specialists, developing communication strategies, writing press releases, organizing events, managing media relations, and handling crisis communications to enhance brand perception and build positive relationships with stakeholders.

7. Sales Manager: Sales managers oversee sales teams and strategies to drive revenue and achieve sales targets. Graduates can work as sales managers, developing sales plans, training sales staff, managing client relationships, analyzing sales data, and implementing strategies to maximize sales performance and profitability.

8. Market Development Manager: Market development managers identify and explore new market opportunities for products or services. Graduates can work as market development managers, conducting market research, assessing market potential, developing market entry strategies, and establishing partnerships or distribution channels to expand market reach and drive business growth.