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Bachelor of Arts - Media Studies
Nanaimo
INTAKE: September
Program Overview
The Bachelor of Arts in Media Studies program at Vancouver Island University (VIU) provides students with a comprehensive understanding of media theory, communication principles, and digital technologies. This program explores the role of media in society, examines the influence of media on culture and politics, and prepares students for careers in various media-related fields. Through a combination of theoretical coursework and hands-on practical experiences, students develop critical thinking skills, media literacy, and technical competencies necessary for success in the ever-evolving media landscape.
Curriculum: The curriculum of the Bachelor of Arts in Media Studies program at VIU is designed to cover a wide range of topics related to media, communication, and digital technologies. Core courses introduce students to foundational concepts in media theory, mass communication, media ethics, and media research methods. Elective courses allow students to specialize in areas such as journalism, digital media production, media literacy, advertising, public relations, or media law. The curriculum emphasizes experiential learning through projects, internships, and practicum opportunities, allowing students to gain hands-on experience in media production, writing, editing, and digital storytelling.
Research Focus: Vancouver Island University encourages students in the Media Studies program to engage in research and scholarly inquiry on topics related to media, communication, and cultural studies. Faculty members mentor students in conducting research projects, analyzing media texts, and exploring issues such as media representation, audience reception, media effects, or digital media technologies. Students have the opportunity to present their research findings at academic conferences, publish in scholarly journals, or showcase their creative work in media exhibitions or film festivals. The university also promotes interdisciplinary research collaborations and partnerships with industry stakeholders to address contemporary media challenges and opportunities.
Industry Engagement: The Bachelor of Arts in Media Studies program at VIU actively engages with industry partners, media professionals, and digital media organizations to provide students with practical learning experiences and industry insights. Through internships, co-op placements, and industry projects, students have the opportunity to gain hands-on experience in media production, journalism, digital marketing, or social media management. The university collaborates with media organizations, advertising agencies, and production companies to offer industry-relevant workshops, guest speaker events, and networking opportunities. Additionally, the program fosters connections with alumni and industry mentors to help students explore career pathways and develop professional skills in media-related fields.
Global Perspective: Vancouver Island University promotes a global perspective within its Media Studies program, recognizing the globalized nature of media industries and the interconnectedness of media cultures around the world. The curriculum explores global media trends, cross-cultural communication, and transnational media flows, allowing students to examine media representations, practices, and technologies from diverse cultural, social, and political contexts. Students have the opportunity to study international media systems, global media networks, and global media activism, as well as to engage with issues such as media globalization, cultural imperialism, or digital divide. Additionally, the university offers opportunities for international exchanges, study abroad programs, or international field schools, allowing students to gain cross-cultural experiences and perspectives on media and communication in different global contexts.
Location
Nanaimo
Score
IELTS 6.5
Tuition Fee
CAD 21742
Application Fees: CAD $ 150
Academic Qualifications: A minimum overall percentage of 70% in your high school or secondary school studies is typically required. Please note that specific programs may have additional requirements or higher admission standards.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 85 on the internet-based test (iBT).
- PTE Academic: A minimum score of 60.
Vancouver Island University (VIU) provides a range of scholarships and financial aid opportunities to support international students in pursuing their studies. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
International Undergraduate Regional Scholarship: This scholarship is available to undergraduate international students from specific regions. The scholarship amount varies and is awarded based on academic achievement and financial need.
International Undergraduate Entrance Scholarship: This scholarship is awarded to exceptional international undergraduate students entering VIU for the first time. The scholarship amount varies and is based on academic merit.
International Baccalaureate (IB) Scholarship: This scholarship is awarded to international students who have completed the International Baccalaureate (IB) program with outstanding academic performance. The scholarship amount varies and is awarded based on IB scores.
VIU World-Wide Entrance Scholarship: This scholarship is available to international students entering a bachelor's degree program at VIU. The scholarship amount varies and is awarded based on academic achievement.
VIU International Undergraduate Student Award: This award is available to international undergraduate students who have completed at least one year of study at VIU. The award amount varies and is awarded based on academic achievement and contributions to the VIU community.
It's important to note that the availability and specific details of scholarships may vary each year.
Graduates of Vancouver Island University's Bachelor of Arts in Media Studies program possess a diverse skill set and theoretical understanding of media and communication, making them well-suited for a variety of careers in the media industry and beyond.
Digital Media Specialist: Graduates can work as digital media specialists for companies, agencies, or organizations, managing digital content creation, social media marketing campaigns, and online branding strategies. They use their understanding of media trends and digital platforms to engage audiences and build online communities.
Journalist/Reporter: Graduates can pursue careers as journalists or reporters for newspapers, magazines, online publications, or broadcast media outlets. They research, write, and report news stories, conduct interviews, and cover events across various beats such as politics, entertainment, sports, or investigative journalism.
Content Creator/Producer: Graduates can work as content creators or producers for media production companies, television networks, or digital media platforms. They develop, produce, and distribute multimedia content such as videos, podcasts, or web series, catering to specific target audiences and platforms.
Public Relations Specialist: Graduates can work in public relations or communications departments for corporations, non-profit organizations, or government agencies. They develop communication strategies, manage media relations, and create promotional materials to enhance the public image and reputation of their clients or organizations.
Social Media Manager: Graduates can work as social media managers for businesses, brands, or agencies, overseeing social media accounts, creating engaging content, and implementing social media marketing strategies. They monitor social media trends, analyze audience engagement, and manage online communities to build brand awareness and drive traffic.
Advertising Copywriter: Graduates can work as advertising copywriters for advertising agencies, marketing firms, or corporate advertising departments. They create persuasive and compelling copy for advertisements, commercials, slogans, or marketing campaigns, targeting specific audiences and communicating brand messages effectively.
Media Planner/Buyer: Graduates can work as media planners or buyers for advertising agencies or media buying firms. They analyze target demographics, negotiate advertising rates, and plan media campaigns across various channels such as television, radio, print, or digital media, maximizing reach and impact for clients' advertising budgets.
Media Research Analyst: Graduates can work as media research analysts for market research firms, media companies, or advertising agencies. They analyze audience data, media consumption patterns, and advertising effectiveness to provide insights and recommendations for media planning, audience targeting, and campaign optimization.
Multimedia Journalist: Graduates can work as multimedia journalists for online news organizations, digital media outlets, or multimedia production companies. They report news stories using a combination of text, audio, video, and interactive elements, creating immersive and engaging multimedia content for online audiences.
Video Editor/Producer: Graduates can work as video editors or producers for film production companies, television networks, or digital media studios. They edit video footage, add visual effects, and produce video content for various platforms such as broadcast television, streaming services, or online video channels.
