Graduate Diploma in Project Management
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Bachelor of Arts - Digital Media Studies
Nanaimo
INTAKE: September
Program Overview
Vancouver Island University offers a Bachelor of Arts in Digital Media Studies program tailored to meet the demands of the rapidly evolving digital media landscape. This interdisciplinary program combines theoretical knowledge with practical skills in digital media production, design, and communication. Students explore various aspects of digital media, including digital storytelling, multimedia production, web design, social media management, and interactive media, preparing them for careers in digital media production, marketing, communication, or further studies in related fields.
Curriculum: The Bachelor of Arts in Digital Media Studies curriculum at Vancouver Island University is designed to provide students with a well-rounded education in digital media theory and practice. Core courses cover foundational topics such as media literacy, digital culture, communication theory, and multimedia storytelling. Elective courses allow students to specialize in areas such as graphic design, video production, web development, animation, or social media marketing. The curriculum emphasizes hands-on learning experiences, project-based assignments, and portfolio development to help students develop technical skills, creative problem-solving abilities, and critical thinking skills relevant to the field of digital media.
Research Focus: Vancouver Island University encourages students in the Digital Media Studies program to engage in research and creative inquiry on topics related to digital media, technology, and society. Faculty members mentor students in designing and executing research projects, exploring emerging trends, technologies, and practices in digital media production, consumption, and culture. Students have the opportunity to conduct user studies, analyze digital media content, and experiment with new media technologies, contributing to scholarly discourse and innovation in the field of digital media studies.
Industry Engagement: The Bachelor of Arts in Digital Media Studies program at Vancouver Island University fosters connections with industry partners, digital media agencies, marketing firms, and technology companies to provide students with practical learning experiences and industry insights. Students have the opportunity to participate in internships, co-op placements, or industry projects, gaining hands-on experience in digital media production, marketing campaigns, or web development projects. The university also invites guest speakers, hosts industry panels, and organizes networking events to help students connect with professionals in the digital media industry and explore career pathways in areas such as digital marketing, content creation, user experience design, or digital journalism.
Global Perspective: Vancouver Island University promotes a global perspective within its Digital Media Studies program, recognizing the interconnectedness of digital media, technology, and globalization. The curriculum explores global trends in digital media consumption, production, and regulation, as well as the cultural, social, and ethical implications of digital technologies on society. Students have the opportunity to study international case studies, collaborate with international partners on digital media projects, and examine the role of digital media in shaping global communication, culture, and identity. Additionally, the university offers opportunities for international exchanges, study abroad programs, or international internships, allowing students to gain cross-cultural experiences and perspectives on digital media practices and technologies around the world.
Location
Nanaimo
Score
IELTS 6.5
Tuition Fee
CAD 21742
Application Fees: CAD $ 150
Academic Qualifications: A minimum overall percentage of 70% in your high school or secondary school studies is typically required. Please note that specific programs may have additional requirements or higher admission standards.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 85 on the internet-based test (iBT).
- PTE Academic: A minimum score of 60.
Vancouver Island University (VIU) provides a range of scholarships and financial aid opportunities to support international students in pursuing their studies. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
International Undergraduate Regional Scholarship: This scholarship is available to undergraduate international students from specific regions. The scholarship amount varies and is awarded based on academic achievement and financial need.
International Undergraduate Entrance Scholarship: This scholarship is awarded to exceptional international undergraduate students entering VIU for the first time. The scholarship amount varies and is based on academic merit.
International Baccalaureate (IB) Scholarship: This scholarship is awarded to international students who have completed the International Baccalaureate (IB) program with outstanding academic performance. The scholarship amount varies and is awarded based on IB scores.
VIU World-Wide Entrance Scholarship: This scholarship is available to international students entering a bachelor's degree program at VIU. The scholarship amount varies and is awarded based on academic achievement.
VIU International Undergraduate Student Award: This award is available to international undergraduate students who have completed at least one year of study at VIU. The award amount varies and is awarded based on academic achievement and contributions to the VIU community.
It's important to note that the availability and specific details of scholarships may vary each year.
Graduates of Vancouver Island University's Bachelor of Arts in Digital Media Studies program possess a diverse skill set and knowledge base that prepares them for a wide range of career opportunities in the digital media industry.
Digital Media Producer: Graduates can pursue careers as digital media producers, overseeing the creation and management of digital content for various platforms such as websites, social media, mobile apps, and online publications. They coordinate production teams, develop content strategies, and ensure the quality and effectiveness of digital media campaigns.
Content Creator/Writer: Graduates with strong writing skills can work as content creators or writers, producing engaging and informative content for digital platforms such as blogs, websites, e-books, or online magazines. They research topics, craft compelling narratives, and adapt content for different audiences and channels.
Social Media Manager: Graduates can work as social media managers, responsible for managing and curating content across social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok. They develop social media strategies, create engaging posts, monitor audience engagement, and analyze performance metrics to optimize social media presence and engagement.
Digital Marketing Specialist: Graduates can pursue careers in digital marketing, specializing in areas such as search engine optimization (SEO), search engine marketing (SEM), email marketing, or influencer marketing. They develop and execute digital marketing campaigns, analyze market trends, and leverage digital channels to reach target audiences and drive engagement and conversions.
Web Designer/Developer: Graduates with skills in web design and development can work as web designers, front-end developers, or user experience (UX) designers, creating visually appealing and user-friendly websites and digital interfaces. They collaborate with clients, graphic designers, and developers to design and build responsive websites and interactive web applications.
Digital Content Strategist: Graduates can work as digital content strategists, helping organizations develop and implement content strategies that align with their brand identity, marketing objectives, and target audience needs. They conduct content audits, identify content gaps, and develop content calendars and distribution plans to maximize the impact and reach of digital content.
Multimedia Journalist: Graduates with skills in multimedia production and storytelling can work as multimedia journalists, reporting on news and events through a combination of text, video, audio, and interactive media. They research stories, conduct interviews, shoot and edit video footage, and produce multimedia packages for online news outlets, broadcasting stations, or digital publications.
User Experience (UX) Researcher: Graduates can work as UX researchers, studying user behavior and preferences to inform the design and optimization of digital products and services. They conduct usability tests, analyze user feedback, and collaborate with designers and developers to create intuitive and user-friendly digital experiences.
Digital Project Manager: Graduates can pursue careers as digital project managers, overseeing the planning, execution, and delivery of digital projects such as website redesigns, mobile app development, or digital marketing campaigns. They coordinate project teams, set project timelines and budgets, and ensure that projects are completed on time and within scope.
E-commerce Specialist: Graduates can work in e-commerce roles, managing online stores, e-commerce platforms, or digital marketplaces. They optimize product listings, manage inventory, analyze sales data, and implement digital marketing strategies to drive traffic and sales in online retail environments.
