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Bachelor of Arts in Media Studies
Nanaimo
INTAKE: September
Program Overview
Vancouver Island University (VIU) offers a Bachelor of Arts in Media Studies program designed to provide students with a comprehensive understanding of media theory, production, and analysis. This program combines theoretical knowledge with practical skills, preparing graduates for careers in various sectors of the media industry. VIU's Media Studies program emphasizes critical thinking, creativity, and ethical considerations in media production and consumption, preparing students for the rapidly evolving landscape of media and communication.
Curriculum: The Media Studies curriculum at VIU covers a wide range of topics, including media theory, communication studies, digital media production, journalism, and media ethics. Core courses provide students with a solid foundation in media analysis, research methods, and critical theory, while elective courses allow for specialization in areas such as film studies, advertising, public relations, or multimedia storytelling. The curriculum integrates hands-on projects, internships, and experiential learning opportunities, allowing students to develop practical skills in media production, editing, and content creation.
Research Focus: VIU's Media Studies department is actively engaged in research projects exploring various aspects of media and communication, including media representations, audience studies, digital culture, and media convergence. Faculty members and students collaborate on research initiatives, conducting empirical studies, content analysis, and qualitative research in media-related topics. Undergraduate students have the opportunity to participate in research projects, working alongside faculty mentors to explore emerging trends, analyze media texts, and contribute to scholarly publications in media studies journals.
Industry Engagement: VIU's Media Studies program maintains strong connections with industry partners, media organizations, and creative agencies. These partnerships provide students with opportunities for internships, work placements, and networking events in the media industry. Through collaborations with industry professionals, students gain practical experience, professional skills, and insights into real-world media production processes. Industry engagement initiatives, such as guest lectures, workshops, and industry panels, facilitate connections between students and potential employers, enhancing students' employability and career prospects in the media field.
Global Perspective: Media is a global phenomenon that transcends geographical boundaries, cultures, and languages. VIU's Media Studies program emphasizes a global perspective, exploring media issues, trends, and representations from diverse cultural and international perspectives. Through coursework, study abroad programs, and international collaborations, students gain exposure to global media landscapes, cross-cultural communication, and media globalization. This global perspective fosters intercultural understanding, diversity appreciation, and global citizenship, preparing students to navigate the complexities of global media industries and contribute to media production, analysis, and advocacy on a global scale.
Location
Nanaimo
Score
IELTS 6.5
Tuition Fee
CAD 21742
Application Fees: CAD $ 150
Academic Qualifications: A minimum overall percentage of 70% in your high school or secondary school studies is typically required. Please note that specific programs may have additional requirements or higher admission standards.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 85 on the internet-based test (iBT).
- PTE Academic: A minimum score of 60.
Vancouver Island University (VIU) provides a range of scholarships and financial aid opportunities to support international students in pursuing their studies. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
International Undergraduate Regional Scholarship: This scholarship is available to undergraduate international students from specific regions. The scholarship amount varies and is awarded based on academic achievement and financial need.
International Undergraduate Entrance Scholarship: This scholarship is awarded to exceptional international undergraduate students entering VIU for the first time. The scholarship amount varies and is based on academic merit.
International Baccalaureate (IB) Scholarship: This scholarship is awarded to international students who have completed the International Baccalaureate (IB) program with outstanding academic performance. The scholarship amount varies and is awarded based on IB scores.
VIU World-Wide Entrance Scholarship: This scholarship is available to international students entering a bachelor's degree program at VIU. The scholarship amount varies and is awarded based on academic achievement.
VIU International Undergraduate Student Award: This award is available to international undergraduate students who have completed at least one year of study at VIU. The award amount varies and is awarded based on academic achievement and contributions to the VIU community.
It's important to note that the availability and specific details of scholarships may vary each year.
Graduating with a Bachelor of Arts in Media Studies from Vancouver Island University (VIU) opens up numerous exciting career pathways in the dynamic field of media and communication.
Digital Media Producer/Content Creator: Graduates can pursue careers as digital media producers or content creators, developing engaging and compelling content for various digital platforms such as social media, websites, and streaming services. They may create multimedia content including videos, podcasts, articles, and graphics, catering to diverse audiences and leveraging their skills in media production, storytelling, and audience engagement.
Multimedia Journalist/Reporter: Media Studies graduates may work as multimedia journalists or reporters, covering news and current events across different media platforms. They may write articles, produce videos, conduct interviews, and report on local, national, or international stories for print, broadcast, or online media outlets. With their training in media analysis, research, and storytelling, graduates can provide valuable insights and perspectives on pressing issues and events.
Advertising and Marketing Specialist: Those interested in marketing and advertising can pursue careers as advertising and marketing specialists, creating campaigns, developing strategies, and promoting products or services for businesses and organizations. Graduates may work in advertising agencies, marketing firms, or corporate marketing departments, utilizing their knowledge of media communication, audience targeting, and branding to reach target markets effectively.
Public Relations Officer/Strategist: Media Studies graduates can work as public relations officers or strategists, managing communication between organizations and their stakeholders, including the media, customers, employees, and the public. They may develop communication plans, write press releases, organize events, and handle crisis communication to maintain positive relationships and enhance the reputation of their clients or organizations.
Social Media Manager/Strategist: In the era of social media dominance, graduates can pursue careers as social media managers or strategists, overseeing the online presence and engagement of businesses, brands, or individuals. They may develop social media strategies, create content calendars, manage social media accounts, and analyze performance metrics to optimize engagement and drive business goals.
Media Analyst/Researcher: Media Studies graduates may work as media analysts or researchers, studying media trends, audience behavior, and media effects on society. They may conduct market research, audience surveys, content analysis, and media impact studies for media organizations, research firms, or academic institutions, providing insights and recommendations for media planning, strategy, and policy.
Film and Television Producer/Director: Those interested in film and television production can pursue careers as producers or directors, overseeing the creative and technical aspects of film and television projects. They may develop concepts, write scripts, manage budgets, coordinate production crews, and direct performances to produce high-quality content for film, television, or streaming platforms.
Communication Specialist/Consultant: Media Studies graduates can work as communication specialists or consultants, providing expertise in communication strategy, media relations, and corporate communication. They may advise organizations on internal and external communication strategies, crisis communication, and stakeholder engagement, helping clients effectively communicate their messages and achieve their communication goals.
