Master of Business Administration - Project Management
The University of New Brunswick offers a highly regarded Master of Business Administrat...
Bachelor of Business Administration in Marketing
Fredericton
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Business Administration (BBA) in Marketing program at the University of New Brunswick (UNB) provides students with a comprehensive understanding of marketing principles, strategies, and practices. This program is designed to equip students with the knowledge and skills necessary to succeed in various marketing roles across different industries. Through a blend of theoretical knowledge and practical experience, students develop critical thinking, problem-solving, and communication skills essential for a successful career in marketing.
Curriculum: The curriculum of the BBA in Marketing program covers a wide range of topics essential for understanding the intricacies of marketing in today's dynamic business environment. Students study courses such as marketing management, consumer behavior, market research, advertising and promotion, digital marketing, branding, sales management, and strategic marketing planning. Additionally, the program may include hands-on projects, case studies, and internships to provide students with practical experience in applying marketing concepts and techniques in real-world settings. The curriculum is designed to prepare students for the diverse and rapidly evolving field of marketing, with a focus on both traditional and digital marketing strategies.
Research Focus: UNB encourages students in the BBA in Marketing program to engage in research activities that deepen their understanding of marketing theory and practice, explore emerging trends in the field, and contribute to the advancement of marketing knowledge. Research initiatives may include studying topics such as consumer trends, market segmentation, brand management, social media marketing, or marketing analytics. Students may have opportunities to collaborate with faculty mentors, participate in research projects, and present their findings at academic conferences or publish in marketing journals.
Industry Engagement: The University of New Brunswick fosters connections with industry partners, marketing agencies, and businesses to provide students with opportunities for industry engagement, internships, and networking. Through guest lectures, industry panels, marketing workshops, and company visits, students have the chance to learn from marketing professionals, gain insights into industry best practices, and build valuable relationships within the marketing community. Additionally, the university may offer resources such as marketing labs, marketing competitions, or marketing clubs to enhance students' practical skills and industry readiness.
Global Perspective: UNB encourages students in the BBA in Marketing program to develop a global perspective by examining marketing issues within broader international, cultural, and economic contexts. Courses may address topics such as global marketing strategies, international market entry, cross-cultural marketing, or global consumer behavior. Additionally, students may have opportunities for international exchanges, study abroad programs, or internships with multinational corporations that expose them to diverse marketing practices, cultural dynamics, and business environments around the world.
Location
Fredericton
Score
IELTS 6.5
Tuition Fee
CAD 21065
Application Fees: CAD$ 125
Academic Qualifications: A minimum overall percentage of 70% in your high school or secondary school studies is typically required. Please note that specific programs may have additional requirements or higher admission standards.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 85 on the internet-based test (iBT).
- PTE Academic: A minimum score of 59.
- DET (Duolingo English Test): A minimum score of 115.
The University of New Brunswick (UNB) offers several scholarships and financial aid opportunities to support international students in their academic journey. These scholarships are awarded based on various criteria such as academic excellence, extracurricular achievements, and financial need.
UNB International Excellence Scholarships: These scholarships are awarded to international undergraduate students who demonstrate academic excellence. The scholarship values range from $8,000 to $35,000 CAD and are renewable for up to four years of study.
Entrance Scholarships for International Students: UNB offers a range of entrance scholarships specifically for international students entering undergraduate programs. These scholarships are based on academic achievement and vary in value.
International Baccalaureate Scholarships: UNB recognizes the achievements of international students who have completed the International Baccalaureate (IB) program. Scholarships ranging from $1,000 to $5,000 CAD are awarded to eligible IB graduates.
Study Abroad Scholarships: UNB provides scholarships for international students who wish to participate in study abroad programs. These scholarships help cover the costs of tuition, travel, and living expenses during the study abroad experience.
External Scholarships: UNB also encourages international students to explore external scholarship opportunities from government agencies, foundations, and organizations in their home countries. The university provides support and guidance in finding and applying for these scholarships.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
Graduates of the Bachelor of Business Administration (BBA) in Marketing program at the University of New Brunswick (UNB) possess a diverse skill set that prepares them for various career paths in the field of marketing.
Marketing Manager: Graduates may pursue roles as marketing managers, overseeing all aspects of marketing activities within organizations. They develop marketing strategies, manage marketing campaigns, analyze market trends, and coordinate with various departments to achieve marketing objectives.
Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies to enhance brand awareness, equity, and loyalty. They conduct market research, develop brand positioning, and manage brand communications across different channels.
Digital Marketing Specialist: Graduates may become digital marketing specialists, focusing on digital channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. They create digital marketing campaigns, analyze digital metrics, and optimize online presence to reach target audiences.
Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to assess market trends, consumer preferences, and competitive landscapes. They conduct surveys, focus groups, and data analysis to provide insights for decision-making.
Advertising Account Executive: Graduates may work as advertising account executives in advertising agencies, managing client relationships, developing advertising campaigns, and ensuring the delivery of creative solutions that meet clients' objectives and budget constraints.
Sales Manager: Graduates can become sales managers, leading sales teams, setting sales targets, developing sales strategies, and monitoring sales performance. They collaborate with marketing teams to align sales efforts with marketing initiatives.
Public Relations Specialist: Graduates may pursue roles as public relations specialists, managing communication between organizations and the public, media, or stakeholders. They develop PR campaigns, handle crisis communication, and enhance brand reputation.
Product Manager: Graduates can work as product managers, overseeing the development, launch, and management of products or services. They conduct market analysis, define product features, and collaborate with cross-functional teams to bring products to market.
Event Coordinator: Graduates may become event coordinators, planning and executing events such as product launches, trade shows, or corporate events. They manage event logistics, coordinate vendors, and ensure events meet objectives and budget requirements.
Market Development Manager: Graduates can pursue careers as market development managers, identifying new market opportunities, developing market entry strategies, and expanding market share for products or services in existing or new markets.
