Master of Business Administration - Project Management
The University of New Brunswick offers a highly regarded Master of Business Administrat...
Bachelor of Business Administration - Digital Business Design
Saint John
INTAKE: Jan, May & Sept
Program Overview
The University of New Brunswick (UNB) in Canada offers a Bachelor of Business Administration (BBA) program with a specialization in Digital Business Design. This program is designed to equip students with the knowledge and skills required to thrive in the rapidly evolving digital business landscape. Students gain a comprehensive understanding of digital technologies, business strategies, and innovation to succeed in the digital economy.
Curriculum: The curriculum of the BBA in Digital Business Design at UNB is structured to provide students with a solid foundation in business fundamentals along with specialized courses focusing on digital technologies and their applications in business settings. Core courses cover areas such as accounting, marketing, finance, management, and business ethics. Specialized courses delve into topics such as digital marketing, e-commerce, data analytics, cybersecurity, and digital innovation.
Research Focus: UNB maintains a strong research focus within its business programs, including Digital Business Design. Faculty members engage in cutting-edge research projects exploring various aspects of digital business, including digital transformation strategies, emerging technologies, consumer behavior in digital environments, and the impact of digitalization on industries. Students have opportunities to participate in research initiatives, gaining hands-on experience and contributing to advancements in the field.
Industry Engagement: The University of New Brunswick fosters close ties with industry partners to provide students with valuable hands-on experiences and networking opportunities. Through partnerships with leading businesses and organizations, students in the Digital Business Design program have access to internships, co-op placements, and industry projects. These experiences enable students to apply their knowledge in real-world settings, develop professional skills, and build connections within the digital business community.
Global Perspective: UNB emphasizes the importance of a global perspective in today's interconnected business environment. The Digital Business Design program integrates international perspectives into its curriculum, covering topics such as global digital marketing strategies, cross-border e-commerce, and the cultural implications of digital business practices. Additionally, UNB offers opportunities for international exchanges, study abroad programs, and collaboration with international universities, allowing students to gain valuable insights into global business dynamics and diverse cultural contexts.
Location
Saint John
Score
IELTS 6.5
Tuition Fee
CAD 21065
Application Fees: CAD$ 125
Academic Qualifications: A minimum overall percentage of 70% in your high school or secondary school studies is typically required. Please note that specific programs may have additional requirements or higher admission standards.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 85 on the internet-based test (iBT).
- PTE Academic: A minimum score of 59.
- DET (Duolingo English Test): A minimum score of 115.
The University of New Brunswick (UNB) offers several scholarships and financial aid opportunities to support international students in their academic journey. These scholarships are awarded based on various criteria such as academic excellence, extracurricular achievements, and financial need.
UNB International Excellence Scholarships: These scholarships are awarded to international undergraduate students who demonstrate academic excellence. The scholarship values range from $8,000 to $35,000 CAD and are renewable for up to four years of study.
Entrance Scholarships for International Students: UNB offers a range of entrance scholarships specifically for international students entering undergraduate programs. These scholarships are based on academic achievement and vary in value.
International Baccalaureate Scholarships: UNB recognizes the achievements of international students who have completed the International Baccalaureate (IB) program. Scholarships ranging from $1,000 to $5,000 CAD are awarded to eligible IB graduates.
Study Abroad Scholarships: UNB provides scholarships for international students who wish to participate in study abroad programs. These scholarships help cover the costs of tuition, travel, and living expenses during the study abroad experience.
External Scholarships: UNB also encourages international students to explore external scholarship opportunities from government agencies, foundations, and organizations in their home countries. The university provides support and guidance in finding and applying for these scholarships.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
Graduating from the University of New Brunswick's Bachelor of Business Administration (BBA) program with a specialization in Digital Business Design opens a myriad of career avenues in the dynamic digital landscape.
Digital Marketing Manager: With expertise in digital strategies, graduates can pursue roles as digital marketing managers. They strategize and execute digital marketing campaigns across various platforms, analyze data to optimize campaign performance, and drive online engagement and conversions.
E-commerce Specialist: Businesses are increasingly reliant on e-commerce platforms. Graduates can work as e-commerce specialists, managing online stores, optimizing user experience, implementing digital payment systems, and enhancing online sales strategies.
Data Analyst/Strategist: Data is the cornerstone of digital business success. Graduates skilled in data analysis can work as data analysts or strategists, interpreting digital metrics, identifying trends, and providing insights to support strategic decision-making.
Digital Product Manager: Digital product managers oversee the development and launch of digital products and services. They collaborate with cross-functional teams, conduct market research, define product features, and ensure the successful delivery of digital solutions to meet consumer needs.
Digital Transformation Consultant: Businesses undergoing digital transformation seek experts to guide them through the process. Graduates can work as digital transformation consultants, assisting organizations in adopting digital technologies, redesigning business processes, and fostering a culture of innovation.
Cybersecurity Analyst: With the increasing threat of cyber attacks, cybersecurity has become a critical aspect of digital business. Graduates can pursue careers as cybersecurity analysts, safeguarding digital assets, implementing security measures, and mitigating risks to protect organizations from cyber threats.
Social Media Manager: Social media plays a vital role in digital branding and customer engagement. Graduates can work as social media managers, creating content strategies, managing social media channels, engaging with audiences, and monitoring online conversations to enhance brand presence.
Entrepreneur/Startup Founder: Armed with a strong foundation in digital business design, graduates can venture into entrepreneurship by launching their startups. They can innovate new digital products or services, disrupt traditional industries, and capitalize on emerging market opportunities.
