MSc Accounting and Finance
The MSc Accounting and Finance program at Aston University provides students with a com...
MSc Strategic Digital Marketing
Birmingham
INTAKE: Jan & Sept
Program Overview
The MSc Strategic Digital Marketing program at Aston University is designed to provide students with a comprehensive understanding of digital marketing strategies and their application in today's digital landscape. This program equips students with the skills and knowledge necessary to navigate the fast-paced digital marketing industry and develop effective marketing strategies to reach and engage target audiences.
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Digital Marketing Strategy: This module provides an overview of digital marketing concepts and frameworks. Students learn to develop digital marketing strategies aligned with organizational goals, target audience insights, and market trends.
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Social Media Marketing: This module explores the role of social media platforms in digital marketing campaigns. Students learn to create engaging content, build and manage social media communities, and measure the impact of social media marketing efforts.
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Search Engine Optimization (SEO): This module focuses on optimizing websites and digital content for search engines. Students learn about keyword research, on-page and off-page optimization techniques, and SEO analytics.
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Digital Advertising and Paid Media: This module covers the principles and practices of digital advertising, including display advertising, search engine marketing (SEM), and programmatic advertising. Students learn to plan and execute effective digital ad campaigns.
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Content Marketing and Branding: This module explores the strategic use of content to engage audiences and build brand awareness. Students learn to create compelling content strategies, develop brand narratives, and measure content performance.
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Data Analytics and Insights: This module introduces students to data analytics tools and techniques used in digital marketing. Students learn to analyze digital data, derive actionable insights, and make data-driven marketing decisions.
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Mobile Marketing and App Development: This module focuses on mobile marketing strategies and the development of mobile applications. Students learn about mobile advertising, location-based marketing, and user experience (UX) design for mobile platforms.
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E-commerce and Conversion Optimization: This module examines the principles of e-commerce and conversion optimization. Students learn about online consumer behavior, website usability, conversion rate optimization (CRO), and online sales funnels.
Location
Birmingham
Score
IELTS 6.5
Tuition Fee
£ 22750
Postgraduate Entry Requirements:
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Academic Qualifications: International students applying for postgraduate programs at Aston University are generally required to have achieved a minimum overall percentage of 60% or above in their undergraduate degree or equivalent qualification. However, specific entry requirements may vary depending on the chosen course of study.
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English Language Proficiency:
- IELTS: An overall score of 6.5 or higher with no individual band below 6.0.
- TOEFL: The overall score 93 with minimum score of 18 in each component is required.
- PTE: The overall score 67 with minimum 59 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Aston University offers a range of scholarships and financial support to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
- Aston Business School Scholarships: Aston Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships are based on academic merit, leadership potential, and other criteria.
- International Ambassador Scholarship: This scholarship is specifically for international students and is awarded based on academic merit and contribution to the Aston community. It provides a tuition fee reduction of up to £3,000 for the first year of study.
Graduates of the MSc Strategic Digital Marketing program have diverse career prospects in the digital marketing industry.
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Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing digital marketing campaigns, managing digital channels, and driving brand awareness and customer engagement.
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Social Media Manager: Graduates can specialize in social media marketing and work as social media managers, responsible for developing and executing social media strategies, managing social media communities, and monitoring social media performance.
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SEO Specialist: Graduates can pursue careers as SEO specialists, optimizing websites and digital content to improve search engine rankings, increase organic traffic, and enhance online visibility.
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Digital Advertising Specialist: Graduates can work as digital advertising specialists, planning and executing digital ad campaigns across various platforms, such as Google Ads, social media ads, and programmatic advertising.
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Content Marketing Manager: Graduates can specialize in content marketing and work as content marketing managers, responsible for developing content strategies, managing content creation and distribution, and measuring content performance.
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Data Analyst: Graduates with strong analytical skills can work as data analysts, analyzing digital marketing data, generating insights, and providing recommendations to optimize marketing strategies.
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E-commerce Manager: Graduates can pursue careers in e-commerce, managing online stores, optimizing conversion rates, and driving online sales.
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Digital Marketing Consultant: Graduates can work as consultants, providing digital marketing expertise to clients from various industries and helping them develop and implement effective digital marketing strategies.
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Digital Marketing Analyst: Graduates can work as digital marketing analysts, analyzing digital marketing metrics, conducting market research, and providing insights to optimize marketing campaigns.
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Digital Marketing Entrepreneur: Graduates can leverage their digital marketing skills to start their own digital marketing agencies or consulting firms, offering services to businesses seeking digital marketing expertise.
