Bachelor of Arts in Professional Communication (3rd year entry)

Victoria

 

INTAKE: Mar & Sept

Program Overview

Royal Roads University offers a unique Bachelor of Arts in Professional Communication program designed for students entering their third year of undergraduate studies. This program focuses on equipping students with the practical skills and theoretical knowledge needed to succeed in various communication roles across diverse industries. With an emphasis on hands-on learning, critical thinking, and professional development, students learn to effectively communicate messages, manage projects, and navigate digital media landscapes. Through a combination of coursework, experiential learning, and industry placements, students graduate prepared for dynamic careers in communication.

Curriculum: The curriculum of the Bachelor of Arts in Professional Communication program at Royal Roads University is designed to provide students with a comprehensive understanding of communication theory, strategic planning, and media production. Core courses cover topics such as communication ethics, persuasive messaging, digital media literacy, and audience analysis. Students also have the opportunity to choose elective courses in specialized areas such as public relations, marketing communication, social media management, or organizational communication. The curriculum emphasizes experiential learning opportunities, including internships, practicums, and collaborative projects, allowing students to apply their knowledge in real-world settings.

Research Focus: Royal Roads University's Bachelor of Arts in Professional Communication program emphasizes applied research and practical skill development. While students engage with communication theories and methodologies, the program places a strong emphasis on the application of these theories to real-world communication challenges. Students have the opportunity to conduct research projects that address contemporary communication issues, such as crisis communication, audience engagement strategies, or media analysis. Faculty members actively engage in research in areas such as digital communication, intercultural communication, and strategic communication planning, providing students with mentorship and research opportunities.

Industry Engagement: The Bachelor of Arts in Professional Communication program at Royal Roads University fosters strong connections with industry partners, professional associations, and communication practitioners. Through guest lectures, networking events, and industry placements, students have the opportunity to engage with communication professionals and gain insights into current industry practices and trends. The program collaborates with organizations across various sectors, including corporate communications, government agencies, non-profit organizations, and media outlets, to provide students with hands-on learning experiences and industry-relevant skills. Industry-engaged projects and internships ensure that students graduate with the practical skills and industry knowledge needed to excel in their careers.

Global Perspective: Royal Roads University's Bachelor of Arts in Professional Communication program incorporates a global perspective, recognizing the importance of cultural diversity and global communication trends in today's interconnected world. Students have the opportunity to explore international communication issues, cross-cultural communication strategies, and global media trends. The program offers international exchange programs, study abroad opportunities, and virtual collaboration projects, allowing students to gain firsthand experience working with diverse teams and audiences from around the world. By fostering a global mindset and cross-cultural competence, Royal Roads University prepares graduates to succeed in global communication environments and to contribute to the exchange of ideas on a global scale.

Pollster Education

Location

Victoria

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

CAD 20481

Application Fees: CAD $ 262.78

Academic Qualifications: International students applying for undergraduate programs at Royal Roads University are required to meet certain academic qualifications. The minimum requirement is an overall average of 70% in the final year of secondary school or equivalent. The specific academic requirements may vary depending on the program of interest. Students should refer to the university's official website or admissions office for program-specific requirements.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.5, with no band score less than 6.
  • TOEFL: A minimum score of 88 on the internet-based test (iBT).
  • PTE Academic: A minimum score of 60.
  • DET (Duolingo English Test): A minimum score of 115.

Royal Roads University in Canada recognizes the importance of providing financial support to international students pursuing their education. In order to make their academic journey more accessible and affordable, the university offers a range of scholarships specifically designed for international students. 

International Student Entrance Scholarships: Royal Roads University offers a variety of entrance scholarships exclusively for international students. These scholarships are merit-based and awarded to students who demonstrate outstanding academic achievements, leadership potential, community involvement, and other criteria specified by the university. The amount and number of scholarships may vary each year, but they typically range from partial to full tuition coverage.

International Major Entrance Scholarships: The International Major Entrance Scholarships are prestigious awards available to exceptional international students entering undergraduate programs at Royal Roads University. These scholarships are highly competitive and recognize academic excellence, leadership, and potential for making a significant impact in their chosen field of study. The scholarships provide substantial financial support, often covering a significant portion of tuition costs.

Bursaries and Grants: In addition to scholarships, Royal Roads University offers need-based bursaries and grants to international students who demonstrate financial need. These financial assistance programs are designed to help alleviate the financial burden of education and ensure that students have the resources to succeed academically. Eligibility for bursaries and grants is typically determined based on an evaluation of the student's financial situation and any extenuating circumstances.

External Scholarships and Funding Sources: Royal Roads University encourages international students to explore external scholarship opportunities and funding sources that may be available to them. The university provides guidance and support in identifying and applying for scholarships offered by external organizations, foundations, governments, and other funding bodies. The university's International Student Services department can provide information and resources to assist students in their search for external funding opportunities.

Continuing Scholarships and Renewal Criteria: Royal Roads University offers continuing scholarships to international students, ensuring that ongoing academic excellence is recognized and supported. Students who receive scholarships may be required to meet certain criteria, such as maintaining a minimum grade point average (GPA) or enrolling in a full-time course load, to remain eligible for renewal of their scholarships in subsequent years.

Graduating from Royal Roads University's Bachelor of Arts in Professional Communication program, which offers entry for students in their third year of undergraduate studies, opens up diverse career opportunities in the field of communication and media. 

Public Relations Specialist: Graduates can pursue careers as public relations specialists, working for corporations, non-profit organizations, government agencies, or PR agencies. They develop communication strategies, manage media relations, and craft messaging to build positive relationships with stakeholders and enhance organizational reputation.

Marketing Communications Coordinator: Graduates may work as marketing communications coordinators, responsible for planning and executing integrated marketing campaigns across various channels, including digital media, advertising, and social media. They collaborate with marketing teams to develop compelling content and promotional materials to engage target audiences and drive brand awareness.

Social Media Manager: Graduates with expertise in social media can work as social media managers, overseeing organizations' social media presence and engagement strategies. They create and curate content, monitor social media channels, and analyze metrics to optimize social media performance and enhance brand visibility and engagement.

Corporate Communications Specialist: Graduates can pursue careers as corporate communications specialists, responsible for internal and external communications within organizations. They develop communication plans, write press releases, and manage internal communication platforms to ensure consistent messaging and alignment with organizational goals.

Digital Content Producer: Graduates may work as digital content producers, creating multimedia content for websites, blogs, social media platforms, and digital marketing campaigns. They produce engaging and informative content, including articles, videos, infographics, and podcasts, to attract and engage online audiences.

Media Relations Officer: Graduates can work as media relations officers, acting as spokespersons for organizations and managing relationships with journalists and media outlets. They pitch stories, coordinate interviews, and prepare press releases to generate media coverage and promote positive media relations.

Communication Consultant: Graduates may pursue careers as communication consultants, providing strategic communication advice and services to clients across various industries. They assess communication needs, develop tailored communication strategies, and provide training and coaching to improve clients' communication effectiveness.

Content Marketing Specialist: Graduates with expertise in content marketing can work as content marketing specialists, developing and executing content marketing strategies to attract and engage target audiences. They create compelling content assets, such as blog posts, whitepapers, and eBooks, to drive lead generation and customer engagement.

Event Coordinator: Graduates may work as event coordinators, planning and executing corporate events, conferences, and promotional activities. They coordinate logistics, manage vendors, and oversee event promotion and communication to ensure successful events that align with organizational objectives.

Strategic Communication Manager: Graduates can pursue careers as strategic communication managers, leading communication teams and overseeing the development and implementation of comprehensive communication strategies. They align communication efforts with organizational goals, monitor communication effectiveness, and adapt strategies to changing market conditions and stakeholder needs.


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