MSc Accounting and Finance
The MSc Accounting and Finance program at Aston University provides students with a com...
MSc Strategic Marketing Management
Birmingham
INTAKE: Jan & Sept
Program Overview
The MSc Strategic Marketing Management program at Aston University is designed to equip students with the knowledge and skills needed to excel in strategic marketing roles. The program combines theoretical concepts with practical applications, providing students with a comprehensive understanding of marketing strategies and their impact on business success.
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Marketing Strategy and Planning: The program covers marketing strategy and planning, emphasizing the importance of aligning marketing efforts with overall business objectives. Students learn how to conduct market research, analyze customer insights, and develop effective marketing strategies. They also explore the process of creating marketing plans and executing them successfully.
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Brand Management: The program focuses on brand management, teaching students how to build and maintain strong brands in competitive markets. Students learn brand positioning, brand equity measurement, and brand communication strategies. They gain skills in managing brand portfolios and developing brand strategies that drive customer loyalty and differentiation.
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Digital Marketing and Social Media: The program incorporates the latest trends in digital marketing and social media. Students explore topics such as search engine optimization (SEO), social media marketing, content marketing, and online advertising. They develop skills in leveraging digital platforms to reach and engage target audiences effectively.
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Consumer Behavior: The program delves into consumer behavior, providing students with insights into understanding and influencing consumer decision-making. Students study psychological and sociological factors that influence consumer choices, enabling them to develop marketing strategies that resonate with target audiences.
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Marketing Analytics and Metrics: The program emphasizes the use of marketing analytics and metrics to measure and optimize marketing performance. Students learn how to collect and analyze data, interpret marketing metrics, and make data-driven decisions. They gain proficiency in using marketing analytics tools and techniques to track campaign effectiveness and return on investment.
Location
Birmingham
Score
IELTS 6.5
Tuition Fee
£ 22750
Postgraduate Entry Requirements:
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Academic Qualifications: International students applying for postgraduate programs at Aston University are generally required to have achieved a minimum overall percentage of 60% or above in their undergraduate degree or equivalent qualification. However, specific entry requirements may vary depending on the chosen course of study.
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English Language Proficiency:
- IELTS: An overall score of 6.5 or higher with no individual band below 6.0.
- TOEFL: The overall score 93 with minimum score of 18 in each component is required.
- PTE: The overall score 67 with minimum 59 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Aston University offers a range of scholarships and financial support to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
- Aston Business School Scholarships: Aston Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships are based on academic merit, leadership potential, and other criteria.
- International Ambassador Scholarship: This scholarship is specifically for international students and is awarded based on academic merit and contribution to the Aston community. It provides a tuition fee reduction of up to £3,000 for the first year of study.
Graduates of the MSc Strategic Marketing Management program have excellent career prospects in various sectors that require strategic marketing expertise.
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Marketing Manager: Graduates can work as marketing managers, leading marketing teams and overseeing the development and implementation of marketing strategies. They are responsible for analyzing market trends, identifying target audiences, and managing marketing campaigns to drive business growth.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for building and managing brand identities. They develop brand strategies, monitor brand performance, and ensure consistent brand messaging across various channels. They play a crucial role in enhancing brand value and maintaining brand reputation.
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Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on leveraging digital channels and technologies to achieve marketing objectives. They manage online advertising campaigns, optimize websites for search engines, and use data analytics to measure and improve digital marketing performance.
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Market Research Analyst: Graduates can work as market research analysts, conducting research to gather insights into consumer behavior and market trends. They collect and analyze data, generate reports, and provide recommendations for strategic decision-making. They assist organizations in understanding customer preferences and market dynamics.
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Marketing Consultant: Graduates can work as marketing consultants, providing expert advice to organizations on marketing strategy and implementation. They help clients identify market opportunities, develop marketing plans, and optimize marketing activities. They often work on a project basis, collaborating with diverse clients across different industries.
