Post-Bachelor Certificate in Accounting ( CPA Bridging )
The University of Lethbridge offers a prestigious Post-Bachelor Certificate in Accounti...
Bachelor of Management - Marketing
Lethbridge, Calgary
INTAKE: Jan & Sept
Program Overview
The Bachelor of Management - Marketing program at the University of Lethbridge is designed to provide students with a comprehensive understanding of marketing principles, consumer behavior, market research, and strategic marketing management. This program equips students with the knowledge and skills necessary to excel in various marketing roles across different industries. With a focus on experiential learning and practical applications, the program prepares graduates for success in the dynamic and evolving field of marketing.
Curriculum: The curriculum of the Bachelor of Management - Marketing program covers a wide range of topics related to marketing theory and practice. Courses include marketing fundamentals, marketing research, consumer behavior, brand management, digital marketing, advertising, sales management, and strategic marketing planning. Students also have the opportunity to choose elective courses in areas such as social media marketing, international marketing, or marketing analytics. The curriculum is designed to provide students with a solid foundation in marketing principles, as well as hands-on experience using marketing tools and techniques.
Research Focus: Research plays a significant role in the Bachelor of Management - Marketing program at the University of Lethbridge. Faculty members are actively engaged in research projects that contribute to the advancement of marketing theory and practice. Students have the opportunity to participate in research activities through coursework, independent studies, and collaborative projects with faculty members. Research-focused courses help students develop critical thinking skills, research methodologies, and analytical abilities that are essential for success in marketing roles.
Industry Engagement: The University of Lethbridge maintains strong connections with the marketing industry, providing students with valuable opportunities for industry engagement. Through partnerships with businesses, marketing agencies, and professional associations, students have access to internships, co-op placements, networking events, and mentorship programs. Industry engagement initiatives bridge the gap between academic learning and real-world practice, allowing students to gain practical experience, build professional networks, and enhance their employability in the field of marketing.
Global Perspective: The Bachelor of Management - Marketing program at the University of Lethbridge emphasizes a global perspective, preparing students to work in diverse and multicultural environments. Courses explore topics such as international marketing, cross-cultural consumer behavior, global branding, and the impact of globalization on marketing strategies. Students also have the opportunity to participate in international study exchanges, global internships, or international research projects, allowing them to gain exposure to different cultural contexts and develop intercultural competencies.
Location
Lethbridge, Calgary
Score
IELTS 6
Tuition Fee
CAD 22600
Application Fees: CAD $ 140
Academic Qualifications: International students applying for undergraduate programs should have completed their secondary education or its equivalent. They should have achieved a minimum overall average of 70% or higher in their previous studies.
English Language Proficiency:
- IELTS: An overall band score of 6.0, with no individual band score less than 6.
- TOEFL: A minimum score of 80 on the internet-based test (iBT).
- PTE: A minimum score of 54 on the Pearson Test of English.
- DET: A minimum score of 105 on the Duolingo English Test.
The University of Lethbridge offers a range of scholarships and financial aid opportunities for international students to support their academic pursuits. These scholarships are awarded based on various criteria, including academic achievement, leadership qualities, community involvement, and specific program requirements.
International Student Scholarships: The University of Lethbridge offers several scholarships exclusively for international students. These scholarships are merit-based and range in value. Eligibility criteria and application processes may vary for each scholarship.
President's Admission Scholarship for World Leaders: This prestigious scholarship is awarded to international students entering their first undergraduate degree program at the University of Lethbridge. It recognizes academic excellence, leadership potential, and community engagement. The scholarship amount varies, and recipients are selected based on their admission application.
Faculty-specific Scholarships: Various faculties at the University of Lethbridge offer scholarships specific to their programs. These scholarships may be available for both undergraduate and graduate students. Eligibility and application requirements will differ based on the faculty and program of study.
External Scholarships: The university encourages international students to explore external scholarship opportunities provided by government agencies, foundations, and organizations in their home countries or through international scholarship programs. The International Student Services office can provide guidance and information on external scholarship options.
Research and Teaching Assistantships: Graduate students at the University of Lethbridge may have the opportunity to work as research or teaching assistants. These assistantships provide financial support and valuable experience in research or teaching roles.
It is important to note that scholarship availability, eligibility criteria, and application deadlines can vary each year.
Graduates of the Bachelor of Management - Marketing program at the University of Lethbridge are equipped with a diverse skill set that opens doors to various career paths in the dynamic field of marketing.
Marketing Manager: One of the primary career paths for graduates is becoming a marketing manager. Marketing managers are responsible for developing and implementing marketing strategies to promote products or services, drive sales, and increase brand awareness. They conduct market research, analyze consumer trends, and oversee advertising and promotional campaigns. Marketing managers work in various industries, including retail, consumer goods, technology, and healthcare, collaborating with cross-functional teams to achieve marketing objectives and meet business goals.
Digital Marketing Specialist: Bachelor of Management - Marketing graduates may pursue careers as digital marketing specialists. Digital marketing specialists leverage digital channels such as social media, search engine optimization (SEO), email marketing, and content marketing to reach target audiences, engage customers, and generate leads. They analyze digital marketing metrics, optimize online campaigns, and use data-driven insights to enhance marketing performance. Digital marketing specialists work in digital agencies, e-commerce companies, or in-house marketing departments, implementing digital marketing strategies to drive online visibility and customer engagement.
Brand Manager: Graduates with a passion for brand management may pursue careers as brand managers. Brand managers are responsible for developing and managing brand identities, positioning brands in the marketplace, and building brand equity. They oversee brand campaigns, manage product launches, and ensure brand consistency across all marketing channels. Brand managers work closely with creative teams, advertising agencies, and product development teams to create compelling brand experiences and strengthen brand loyalty among consumers.
Market Research Analyst: Bachelor of Management - Marketing graduates may also pursue careers as market research analysts. Market research analysts collect and analyze data on consumer preferences, market trends, and competitor activities to inform marketing strategies and decision-making processes. They design research studies, conduct surveys and interviews, and interpret quantitative and qualitative data to generate actionable insights for businesses. Market research analysts work in market research firms, consulting companies, or in-house marketing departments, providing valuable market intelligence to support strategic planning and business growth.
Advertising Account Executive: Graduates may pursue careers as advertising account executives, working for advertising agencies or media companies. Advertising account executives serve as liaisons between clients and creative teams, managing advertising campaigns from conception to execution. They collaborate with clients to understand their advertising goals and objectives, develop creative briefs, and oversee the production and implementation of advertising materials. Advertising account executives play a key role in building client relationships, ensuring client satisfaction, and driving advertising revenue for their organizations.
