Post-Diploma Certificate in International Business Management
The Southern Alberta Institute of Technology (SAIT), located in Calgary, Canada, offers...
Bachelor of Business Administration - Marketing
Calgary
INTAKE: September
Program Overview
The Bachelor of Business Administration (BBA) in Marketing program at the Southern Alberta Institute of Technology (SAIT) is meticulously designed to prepare students for dynamic and rewarding careers in the field of marketing. This program provides a comprehensive understanding of marketing principles, strategies, and techniques, equipping students with the knowledge and skills necessary to thrive in today's competitive business landscape.
Curriculum: The curriculum of the BBA in Marketing program at SAIT is thoughtfully structured to cover a broad range of topics essential to the field of marketing. Students study core business subjects such as management, finance, accounting, and economics, alongside specialized courses in marketing. These courses may include consumer behavior, market research, advertising, branding, digital marketing, social media marketing, and marketing analytics. The program emphasizes hands-on learning through case studies, projects, and internships, allowing students to apply theoretical knowledge to real-world marketing challenges.
Research Focus: SAIT fosters a culture of applied research across various disciplines, including marketing. Faculty and students may engage in research projects that explore emerging trends, consumer preferences, and innovations in marketing practices. The institution collaborates with industry partners to conduct market research, analyze consumer behavior, and develop marketing strategies that drive business growth. Students enrolled in the BBA in Marketing program may have opportunities to participate in research initiatives, gaining valuable insights and contributing to the advancement of knowledge in the field of marketing.
Industry Engagement: SAIT maintains strong connections with the business community, including employers in the marketing industry. The BBA in Marketing program may feature guest lectures, workshops, and networking events facilitated by industry professionals, providing students with valuable insights into industry trends, best practices, and career opportunities. Moreover, SAIT's partnerships with marketing agencies, corporations, and non-profit organizations may offer students internship, co-op, or practicum opportunities, enabling them to gain practical experience and build professional connections in the marketing field.
Global Perspective: In today's interconnected world, marketing strategies often have global implications. The BBA in Marketing program at SAIT incorporates a global perspective into its curriculum, addressing topics such as international marketing, cross-cultural communication, and global consumer trends. Students may have the opportunity to study marketing campaigns from different countries, analyze the impact of globalization on consumer behavior, and explore opportunities and challenges in international markets. By fostering a global mindset, SAIT prepares graduates to develop and implement marketing strategies that resonate with diverse audiences worldwide.
Location
Calgary
Score
IELTS 6
Tuition Fee
CAD 21515
Application Fees: CAD $ 150
Academic Requirements: The university generally requires a minimum average grade of 70% or higher in the final year of high school or the overall average for all completed high school years. However, specific program requirements may vary, and some programs may have higher admission standards.
English Language Proficiency:
- IELTS: An overall band score of 6.0, with no individual band score less than 6.
- TOEFL: A minimum score of 80 on the internet-based test (iBT).
- PTE: A minimum score of 53 on the Pearson Test of English.
- DET: A minimum score of 115 on the Duolingo English Test.
Southern Alberta Institute of Technology (SAIT) offers several scholarship opportunities for international students to support their educational journey. These scholarships are designed to recognize academic achievement, leadership potential, and contribution to the community.
SAIT International Student Scholarships: SAIT offers various scholarships exclusively for international students. These scholarships are merit-based and are awarded to students who have demonstrated outstanding academic performance. The amount and eligibility criteria of these scholarships may vary, but they are typically awarded based on academic achievement and leadership qualities.
SAIT Continuing Education Awards: SAIT recognizes the importance of lifelong learning and offers Continuing Education Awards for international students. These awards provide financial support to students who are pursuing continuing education courses or professional development programs. The awards are available in various fields of study and aim to assist students in enhancing their skills and advancing their careers.
External Scholarships: SAIT encourages international students to explore external scholarship opportunities that are available through government organizations, private foundations, and other institutions. The International Centre at SAIT provides guidance and resources to help students identify and apply for these external scholarships.
Donor-Funded Scholarships: SAIT benefits from the generosity of donors who contribute to scholarships and bursaries for students. These scholarships may have specific criteria set by the donors, such as academic achievement, financial need, or community involvement. International students are eligible to apply for these scholarships based on the criteria specified by the donors.
Government-Funded Scholarships: International students may also be eligible for government-funded scholarships in Canada. These scholarships are offered by various government agencies and organizations at the federal, provincial, and territorial levels. SAIT's International Centre can provide information and guidance on government-funded scholarship opportunities available to international students.
It is important to note that the availability and eligibility criteria for scholarships may vary each year.
Graduates of the Bachelor of Business Administration (BBA) in Marketing program at the Southern Alberta Institute of Technology (SAIT) are well-positioned to pursue diverse and rewarding career paths in the field of marketing.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services. They analyze market trends, identify target audiences, plan marketing campaigns, and oversee advertising and promotional activities to achieve business objectives.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging online channels such as social media, search engines, email, and websites to reach and engage target audiences. They may develop digital marketing strategies, create content, manage social media accounts, and analyze digital marketing metrics to optimize campaign performance.
Brand Manager: Brand managers are tasked with building and managing brand equity for products or services. They develop brand positioning strategies, manage brand messaging and visual identity, and ensure brand consistency across all marketing channels to enhance brand recognition and loyalty.
Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and decision-making. They may conduct surveys, interviews, and focus groups, as well as analyze quantitative data to provide insights and recommendations to businesses.
Advertising Manager: Advertising managers oversee the planning and execution of advertising campaigns to promote products or services. They work closely with creative teams, media planners, and clients to develop ad concepts, select advertising channels, and measure the effectiveness of advertising efforts.
Public Relations Specialist: Public relations specialists are responsible for managing the public image and reputation of organizations. They may write press releases, coordinate media interviews, plan events, and respond to inquiries from the media and the public to build and maintain positive relationships with stakeholders.
Sales Manager: Sales managers lead sales teams and develop strategies to achieve sales targets and revenue goals. They may establish sales territories, set quotas, train sales representatives, and monitor sales performance to drive business growth and profitability.
Marketing Consultant: Marketing consultants provide strategic advice and expertise to businesses on various aspects of marketing. They may assess marketing needs, develop marketing plans, recommend marketing tactics, and provide guidance on brand positioning, market segmentation, and customer acquisition strategies.
Social Media Manager: Social media managers are responsible for managing and optimizing social media channels to build brand awareness, engage audiences, and drive website traffic or sales. They create content calendars, monitor social media metrics, and respond to comments and inquiries from followers.
Product Manager: Product managers oversee the development and marketing of products or services throughout their lifecycle. They conduct market research, define product requirements, collaborate with cross-functional teams, and develop pricing and positioning strategies to ensure product success in the marketplace.
