Bachelors of Business Administration (BBA) - Marketing

Application Fees: CAD $ 80

Academic Qualifications: The university generally requires a minimum average grade of 70% or higher in the final year of high school or the overall average for all completed high school years. However, specific program requirements may vary, and some programs may have higher admission standards.

English Language Proficiency:

• IELTS: An overall band score of 6.5, with no individual band score less than 6.
• TOEFL: A minimum score of 86 on the internet-based test (iBT).

Mount Saint Vincent University (MSVU) in Canada offers various scholarships and financial aid opportunities to support international students in their academic pursuits. These scholarships aim to recognize and reward exceptional academic achievement, leadership qualities, and community involvement.

Entrance Scholarships: MSVU offers entrance scholarships to high-achieving international students who are applying for undergraduate programs. These scholarships are based on academic merit and are awarded automatically upon admission. The scholarship amount may vary depending on the student's academic performance.

International Baccalaureate Scholarships: Students who have completed the International Baccalaureate (IB) program may be eligible for scholarships at MSVU. These scholarships recognize the academic excellence of IB students and support them in their undergraduate studies at the university.

MSVU President's Scholarships: The MSVU President's Scholarships are prestigious scholarships awarded to students with outstanding academic achievements and demonstrated leadership potential. These scholarships are available to both Canadian and international students entering their first year of study at MSVU.

Merit-Based Scholarships: MSVU offers merit-based scholarships to international students who have demonstrated exceptional academic performance. These scholarships may have specific eligibility criteria, such as a minimum GPA requirement or involvement in extracurricular activities.

External Scholarships: MSVU encourages international students to explore external scholarship opportunities provided by organizations, governments, and foundations in their home countries or other sources. The university provides support and guidance to help students find and apply for these external scholarships.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year. Additionally, it's advisable for international students to research and explore scholarship opportunities provided by their home country's government, international organizations, and other funding sources. These external scholarships can provide additional financial support for studying at Mount Saint Vincent University.

Graduating with a Bachelor of Business Administration (BBA) degree, specializing in Marketing from Mount Saint Vincent University (MSVU), opens up diverse career opportunities in the dynamic field of marketing. 

Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. They analyze market trends, conduct market research, and collaborate with cross-functional teams to drive brand awareness, customer engagement, and sales growth.

Brand Manager: Brand managers are responsible for building and maintaining strong brand identities for products or services. They develop brand strategies, manage advertising campaigns, and ensure brand consistency across all marketing channels. Graduates with a specialization in marketing are well-equipped to excel in this role, leveraging their understanding of consumer behavior and market dynamics.

Digital Marketer: In today's digital age, there is a growing demand for professionals skilled in digital marketing techniques. Graduates can pursue careers as digital marketers, specializing in areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. They leverage digital platforms to reach target audiences, drive website traffic, and generate leads or sales.

Market Research Analyst: Market research analysts gather and analyze data to assess market trends, consumer preferences, and competitive landscapes. They use various research methodologies to gather insights that inform marketing strategies and decision-making processes. Graduates with strong analytical skills and a deep understanding of marketing principles are well-suited for this role.

Advertising Executive: Advertising executives work in advertising agencies or marketing departments, developing and executing advertising campaigns to promote products, services, or brands. They collaborate with creative teams, media planners, and clients to create compelling ad campaigns that resonate with target audiences. Graduates with creativity, communication skills, and strategic thinking abilities can thrive in this fast-paced role.

Product Manager: Product managers are responsible for the development, launch, and management of products or services throughout their lifecycle. They conduct market research, define product features, and collaborate with cross-functional teams to bring products to market successfully. Graduates with a BBA degree in marketing possess the strategic and analytical skills needed to excel in this role.

Market Development Manager: Market development managers focus on identifying and expanding into new markets or segments. They analyze market opportunities, develop market entry strategies, and establish partnerships or distribution channels to drive business growth. Graduates with a strong understanding of market dynamics and strategic planning skills can pursue careers in market development.

Public Relations Specialist: Public relations (PR) specialists manage the public image and reputation of organizations or brands. They develop PR campaigns, handle media relations, and respond to public inquiries or crises. Graduates with a BBA degree in marketing can leverage their communication skills and knowledge of consumer behavior to excel in this role.

Sales Manager: Sales managers oversee sales teams and strategies to achieve revenue targets and business objectives. They develop sales plans, train sales representatives, and establish sales territories or quotas. Graduates with a solid understanding of marketing principles can transition into sales management roles, leveraging their knowledge to drive sales effectiveness and customer satisfaction.

Entrepreneurship: Armed with a BBA degree in marketing, graduates can pursue entrepreneurial ventures and start their own businesses. They can leverage their marketing skills to identify market opportunities, develop unique value propositions, and create successful business models. Whether launching a startup or managing a small business, entrepreneurship offers graduates the freedom to pursue their passions and make their mark in the business world.