Business Administration with Advanced Studies in Management
Brock University offers a prestigious Master of Business Administration (MBA) program w...
Thunder Bay Campus
INTAKE: Jan & Sept
The Honours Bachelor of Commerce program with a major in Marketing at Lakehead University provides students with comprehensive knowledge and practical skills in the dynamic field of marketing. The Honours Bachelor of Commerce program with a major in Marketing at Lakehead University offers a comprehensive and industry-relevant education that prepares students for diverse career opportunities in marketing, advertising, sales, brand management, digital marketing, market research, and more. Graduates emerge as well-rounded marketing professionals equipped to drive business growth and innovation in today's dynamic marketplace.
Curriculum:
Core Business Foundation: The program begins with a strong foundation in core business disciplines such as accounting, finance, management, and economics. Students gain a broad understanding of business principles and practices, which forms the basis for specialized marketing courses.
Specialized Marketing Courses: As students progress through the program, they delve deeper into specialized marketing courses that cover a wide range of topics. These courses may include consumer behavior, marketing research, advertising and promotion, digital marketing, branding, sales management, and strategic marketing.
Hands-on Learning Opportunities: Lakehead University emphasizes experiential learning, providing students with hands-on opportunities to apply marketing concepts in real-world settings. Students may participate in case competitions, marketing projects with local businesses, internships, and co-op placements to gain practical experience and develop their professional skills.
Industry-Relevant Curriculum: The curriculum is designed to align with industry trends and demands, ensuring that students are equipped with the knowledge and skills needed to excel in today's competitive marketing landscape. Faculty members may incorporate industry insights, guest lectures, and case studies into the curriculum to provide students with valuable perspectives from practitioners.
Focus on Digital Marketing: Given the increasing importance of digital channels in modern marketing strategies, the program may place a particular emphasis on digital marketing concepts and tools. Students may learn about social media marketing, search engine optimization (SEO), content marketing, email marketing, and analytics to effectively reach and engage target audiences online.
Marketing Research and Analytics: Students learn how to conduct marketing research to gather insights into consumer behavior, market trends, and competitive intelligence. They also develop analytical skills to interpret data, measure marketing performance, and make data-driven decisions to optimize marketing strategies.
Strategic Marketing Planning: The program equips students with the knowledge and skills to develop comprehensive marketing plans that align with organizational objectives. Students learn how to analyze market opportunities, identify target segments, position products or services, and develop integrated marketing campaigns to achieve business goals.
Professional Development: Lakehead University provides various resources and opportunities for professional development to help students prepare for successful careers in marketing. This may include networking events, career workshops, resume building support, and access to industry mentors.
Capstone Projects or Internships: The program may culminate in a capstone project or internship experience where students can apply their marketing knowledge and skills in a real-world setting. This provides an opportunity for students to demonstrate their capabilities, build their professional portfolio, and make valuable connections in the industry.
Thunder Bay Campus
IELTS: 6.5
CAD 33500
ENTRY REQUIREMENTS for International Students:
Application Fees : CAD $ 135
Academic Qualifications:
English Language Proficiency:
It is important to note that the English language proficiency requirements may vary for different programs and levels of study.
Other Requirements:
Lakehead University values diversity and welcomes international students who meet the entry requirements. It offers a range of undergraduate programs, including the opportunity to pursue a Bachelor's degree in various fields.
Lakehead University offers several scholarships and financial aid opportunities to support international students in their academic pursuits. These scholarships recognize students' achievements and provide assistance to help cover the cost of tuition and living expenses.
International Entrance Scholarships: Lakehead University offers a range of entrance scholarships for international students who demonstrate academic excellence. These scholarships are available to both undergraduate and graduate students and are awarded based on academic achievements and potential. The values of the scholarships vary and are renewable for subsequent years based on maintaining the required academic standing.
President's Entrance Scholarships: The President's Entrance Scholarships are prestigious awards available to high-achieving international students entering Lakehead University's undergraduate programs. These scholarships are valued at a significant amount and are renewable for subsequent years based on maintaining the required academic standing.
Graduate Research Assistantships: Lakehead University offers graduate research assistantships to international students pursuing research-based master's or doctoral programs. These assistantships provide financial support and valuable research experience while assisting faculty members with their research projects.
International Student Bursary: The International Student Bursary is a need-based financial aid program designed to support international students facing financial challenges. This bursary provides assistance to eligible students to help cover their educational expenses.
External Scholarships and Funding Opportunities: Lakehead University encourages international students to explore external scholarship opportunities offered by government agencies, foundations, and organizations in their home countries. The university provides resources and guidance to help students search for and apply to these external scholarships.
It's important to note that the eligibility criteria, application process, and deadlines for scholarships may vary. Students are advised to visit the official Lakehead University website and the specific scholarship pages for detailed information on each scholarship, including eligibility requirements, application procedures, and deadlines.
Graduates of the Honours Bachelor of Commerce program with a major in Marketing from Lakehead University are equipped with the knowledge and skills to pursue diverse career opportunities in the dynamic field of marketing. The Honours Bachelor of Commerce program with a major in Marketing at Lakehead University prepares graduates for exciting and rewarding careers in marketing, advertising, sales, and related fields. With a strong foundation in marketing principles, strategic thinking, and analytical skills, graduates are well-positioned to thrive in the dynamic and competitive world of marketing.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services. They analyze market trends, identify target audiences, and oversee advertising campaigns. Graduates with a major in Marketing are well-prepared for roles as marketing managers in various industries.
Brand Manager: Brand managers focus on building and maintaining a company's brand identity. They develop brand strategies, manage brand messaging, and ensure brand consistency across all marketing channels. Graduates may pursue careers as brand managers for consumer goods, retail, or hospitality brands.
Digital Marketing Specialist: With the increasing importance of digital channels, graduates may specialize in digital marketing roles. Digital marketing specialists design and execute online marketing campaigns, including search engine optimization (SEO), social media marketing, email marketing, and pay-per-click (PPC) advertising.
Market Research Analyst: Market research analysts gather and analyze data to help organizations understand market trends, consumer preferences, and competitive landscapes. They conduct surveys, analyze demographics, and interpret data to provide insights that inform marketing strategies and business decisions.
Advertising Executive: Advertising executives work for advertising agencies or in-house marketing departments, creating and managing advertising campaigns to promote products or services. They collaborate with creative teams, media planners, and clients to develop effective ad campaigns across various platforms.
Sales Manager: Graduates may pursue careers in sales management, overseeing sales teams and developing sales strategies to achieve revenue targets. They analyze sales data, train sales staff, and build relationships with clients and partners to drive business growth.
Public Relations Specialist: Public relations specialists manage an organization's public image and reputation. They develop communication strategies, write press releases, and coordinate media interviews to shape public perception and maintain positive relationships with stakeholders.
Event Planner: Event planners organize and coordinate promotional events, trade shows, conferences, and product launches to enhance brand visibility and engage with target audiences. They manage event logistics, coordinate vendors, and ensure events run smoothly from start to finish.
Marketing Consultant: Some graduates may choose to work as marketing consultants, providing strategic advice and expertise to businesses on marketing-related issues. They may work independently or for consulting firms, offering services such as market analysis, marketing strategy development, and campaign optimization.
Entrepreneurship: Graduates with an entrepreneurial spirit may start their own marketing agencies, consulting firms, or e-commerce businesses. They can leverage their marketing knowledge and skills to create innovative marketing solutions and build successful ventures.