MSc Accounting and Financial Management
Lancaster University, located in the UK, offers an esteemed MSc Accounting and Financia...
MSc Advanced Marketing Management
Lancaster
INTAKE: October
Program Overview
The MSc Advanced Marketing Management program at Lancaster University equips students with an in-depth understanding of contemporary marketing practices and strategies. The program focuses on developing students' analytical and strategic thinking abilities to navigate the complex marketing landscape. Through a combination of academic coursework, practical projects, and industry exposure, students gain the necessary skills and knowledge to succeed in the field of marketing.
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Comprehensive Curriculum: The program offers a comprehensive curriculum that covers key areas of marketing, including strategic marketing management, consumer behavior, brand management, marketing research, digital marketing, and marketing analytics. Students acquire a solid foundation in marketing principles and explore advanced concepts and emerging trends in the field.
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Strategic Perspective: The program emphasizes a strategic perspective, equipping students with the skills to analyze market trends, identify consumer insights, and develop effective marketing strategies. Students learn how to align marketing efforts with overall business objectives and make data-driven decisions to drive business growth.
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Practical Application: The program encourages practical application of marketing concepts through real-world case studies, industry projects, and simulations. Students work on practical marketing challenges, allowing them to apply theoretical knowledge to solve complex marketing problems. They also have the opportunity to engage with industry professionals through guest lectures and networking events.
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Marketing Analytics: The program places a strong emphasis on marketing analytics, equipping students with skills in data analysis, market research, and marketing performance measurement. Students learn how to collect and interpret data, use analytics tools and techniques, and derive actionable insights to optimize marketing campaigns and strategies.
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Collaboration and Networking: Lancaster University fosters a collaborative learning environment, enabling students to work in diverse teams and develop their interpersonal and teamwork skills. The program also provides ample networking opportunities, connecting students with industry professionals, alumni, and potential employers.
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Research and Innovation: The program encourages research and innovation in marketing. Students have the opportunity to engage in independent research projects, working closely with faculty members who are experts in their respective fields. This fosters critical thinking, creativity, and the ability to contribute to the advancement of marketing knowledge.
Location
Lancaster
Score
IELTS 7
Tuition Fee
£ 26500
Postgraduate Entry Requirements:
Academic Qualifications: Applicants are typically required to have achieved a minimum undergraduate degree with a percentage of 60 or above. The specific percentage requirements may vary depending on the program and the applicant's field of study.
English Language Proficiency:
- IELTS: The minimum IELTS score required is 7 or higher, with no individual component score below 6.5.
- TOEFL: The minimum TOEFL score is typically 94 or higher, with minimum 19 in each individual section.
- PTE: The minimum PTE score required is usually around 65 or higher, with no component score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.
- Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.
- Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.
- Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.
- Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.
- External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.
Graduates of the MSc Advanced Marketing Management program have excellent career prospects in various marketing roles.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and driving brand growth.
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Digital Marketing Specialist: With their expertise in digital marketing, graduates can excel in roles focused on online marketing channels, such as social media marketing, content marketing, search engine optimization, and digital advertising.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing consumer data, and providing insights to inform marketing strategies and decision-making.
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Brand Manager: Graduates can pursue careers as brand managers, overseeing brand development and management activities, including brand positioning, brand messaging, and brand communication strategies.
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Marketing Consultant: Graduates can work as marketing consultants, offering strategic guidance and marketing expertise to businesses seeking to enhance their marketing effectiveness and competitiveness.
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Product Manager: Graduates can pursue roles as product managers, responsible for managing the development, launch, and lifecycle of products, conducting market analysis, and driving product innovation.
