MSc Accounting and Financial Management
Lancaster University, located in the UK, offers an esteemed MSc Accounting and Financia...
Mres Advanced Marketing Management
Lancaster
INTAKE: October
Program Overview
The MRes Advanced Marketing Management program at Lancaster University equips students with advanced theoretical and practical knowledge in marketing, focusing on strategic marketing management, consumer behavior, and market research. The program combines rigorous academic coursework with research-based projects, preparing students for successful careers in marketing and related fields.
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Comprehensive Curriculum: The program offers a comprehensive curriculum that covers a wide range of marketing topics, including strategic marketing planning, brand management, digital marketing, consumer behavior, market research methods, and marketing analytics. Students gain a deep understanding of marketing theories and frameworks and learn how to apply them to real-world marketing challenges.
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Research-Based Approach: The program emphasizes a research-based approach to marketing management. Students engage in independent research projects and learn advanced research methods and techniques, allowing them to develop analytical and critical thinking skills. They have the opportunity to work closely with faculty members on cutting-edge research in marketing, contributing to the advancement of marketing knowledge.
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Practical Application: The program focuses on the practical application of marketing concepts and strategies. Students have the opportunity to work on industry projects, collaborate with businesses, or undertake internships, gaining hands-on experience in solving real marketing problems. This practical exposure enhances their problem-solving, decision-making, and communication skills.
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Expert Faculty: Students benefit from the expertise of renowned faculty members who are experts in the field of marketing. The faculty's industry experience, research contributions, and extensive networks ensure that students receive the most up-to-date knowledge and insights into marketing management.
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Advanced Marketing Techniques: The program equips students with advanced marketing techniques and tools used in the industry. Students learn about digital marketing strategies, social media marketing, marketing analytics, and marketing automation. They develop skills in data analysis, market research, and strategic planning, enabling them to make informed marketing decisions.
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Professional Development: Lancaster University offers various professional development opportunities to enhance students' employability. Students have access to career services, networking events, and workshops that focus on building essential skills such as presentation skills, leadership, and project management. They also have the chance to gain industry certifications in marketing.
Location
Lancaster
Score
IELTS 7
Tuition Fee
£ 26500
Postgraduate Entry Requirements:
Academic Qualifications: Applicants are typically required to have achieved a minimum undergraduate degree with a percentage of 60 or above. The specific percentage requirements may vary depending on the program and the applicant's field of study.
English Language Proficiency:
- IELTS: The minimum IELTS score required is 7 or higher, with no individual component score below 6.5.
- TOEFL: The minimum TOEFL score is typically 94 or higher, with minimum 19 in each individual section.
- PTE: The minimum PTE score required is usually around 65 or higher, with no component score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.
- Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.
- Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.
- Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.
- Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.
- External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.
Graduates of the MRes Advanced Marketing Management program have excellent career prospects in the field of marketing.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing strategic marketing plans, managing marketing campaigns, and overseeing brand management activities.
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Market Research Analyst: With their advanced research skills, graduates can work as market research analysts, conducting research studies, collecting data, and analyzing market trends to provide insights and recommendations to companies.
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Digital Marketing Specialist: Graduates can excel in digital marketing roles, leveraging their knowledge of digital marketing strategies, social media marketing, and marketing analytics to drive online brand presence and customer engagement.
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Product Manager: Graduates can pursue careers as product managers, responsible for managing the entire lifecycle of a product, conducting market research, developing pricing strategies, and coordinating marketing activities.
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Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to companies on marketing strategies, market segmentation, and customer acquisition.
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Market Analyst: Graduates can work as market analysts, analyzing market trends, competitive landscapes, and customer preferences to identify growth opportunities and inform business strategies.
