Bachelor of Science in Agriculture (Horticulture)
The University of Guelph is renowned for its exceptional programs in agriculture, and t...
Bachelor of Commerce in Marketing Management (Optional Co-op)
Guelph
INTAKE: Jan & Sept
Program Overview
The Bachelor of Commerce in Marketing Management program at the University of Guelph is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. The program focuses on developing students' analytical skills, creativity, and strategic thinking to prepare them for successful careers in marketing and related fields. Students have the option to participate in a co-op program, gaining valuable work experience and practical skills in real-world marketing environments.
Curriculum: The curriculum offers a blend of core business courses and specialized courses in marketing. Core business courses cover topics such as accounting, finance, operations management, and strategic management, providing students with a solid foundation in business fundamentals. Specialized courses in marketing delve into consumer behavior, marketing research, branding, digital marketing, advertising, and sales management. Students also have the opportunity to choose elective courses based on their interests and career goals.
Research Focus: The University of Guelph has a strong research focus in marketing, with faculty members conducting research in areas such as consumer psychology, marketing analytics, social media marketing, and international marketing. Students may have the opportunity to engage in research projects, work closely with faculty members, and contribute to academic publications or conferences. The university's research initiatives provide students with valuable insights and practical skills that enhance their understanding of marketing concepts and strategies.
Industry Engagement: The program emphasizes industry engagement and experiential learning to bridge the gap between theory and practice. Students have opportunities to gain practical experience through internships, co-op placements, case competitions, and industry projects with leading organizations in various sectors, including consumer goods, retail, advertising, and digital marketing. The university's strong connections with industry partners provide students with access to networking events, guest lectures, and mentorship opportunities, helping them develop valuable professional connections and insights into current industry trends and practices.
Global Perspective: The Bachelor of Commerce in Marketing Management program encourages students to develop a global perspective on marketing issues and trends. Courses explore topics such as international marketing, cross-cultural consumer behavior, global branding, and market entry strategies. Students may have the opportunity to participate in study abroad programs, international internships, or global research projects, gaining valuable insights into diverse marketing environments and cultural contexts. The program prepares graduates to excel in a globalized marketplace and adapt to the complexities of international marketing challenges.
Location
Guelph
Score
IELTS 6.5
Tuition Fee
CAD 40246
Application Fees: CAD $ 90
Academic Requirements: The university generally requires a minimum average grade of 80% or higher in the final year of high school or the overall average for all completed high school years. However, specific program requirements may vary, and some programs may have higher admission standards.
English Language Proficiency:
- IELTS: An overall band score of 6.5, with no individual band score less than 6.
- TOEFL: A minimum score of 89 on the internet-based test (iBT).
- PTE: A minimum score of 60 on the Pearson Test of English.
- DET: A minimum score of 110 on the Duolingo English Test.
The University of Guelph offers various scholarships and financial aid opportunities to support international students in their academic pursuits. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
International Student Entrance Scholarships: The university offers a range of entrance scholarships specifically for international students. These scholarships are awarded based on academic achievement and are available to students entering undergraduate programs. The value of these scholarships varies, and some are renewable for subsequent years of study.
President's Scholarships for International Students: These prestigious scholarships are awarded to international students who demonstrate exceptional academic achievement, leadership potential, and involvement in extracurricular activities. The recipients of the President's Scholarships receive a significant financial award to support their studies.
International Student Bursaries: The university provides bursaries to international students who demonstrate financial need. These bursaries are intended to assist students who may face financial challenges in pursuing their education. The amount of the bursary is based on individual financial circumstances.
College-Specific Scholarships: Some colleges within the University of Guelph offer scholarships specifically for international students enrolled in their programs. These scholarships may be based on academic performance, community involvement, or other criteria specific to the college or program of study.
External Scholarships: The University of Guelph encourages international students to explore external scholarship opportunities available through government agencies, foundations, and organizations. The university provides information and resources to assist students in finding and applying for these external scholarships.
It's important to note that the eligibility criteria, application deadlines, and availability of scholarships may vary. The university's scholarship selection committees evaluate applicants based on their academic achievements, extracurricular involvement, leadership potential, and other specific criteria.
Graduates of the Bachelor of Commerce in Marketing Management program (with optional co-op) from the University of Guelph are equipped with a diverse skill set that opens up various career opportunities in the field of marketing and related areas.
Marketing Coordinator/Assistant: Graduates can start their careers as marketing coordinators or assistants, supporting marketing campaigns, conducting market research, and assisting with the development of marketing strategies and materials.
Brand Manager: Graduates may pursue roles as brand managers, where they are responsible for managing and promoting a company's brand identity. They develop brand strategies, oversee advertising and promotional campaigns, and monitor brand performance.
Digital Marketing Specialist: With the increasing importance of digital channels, graduates can work as digital marketing specialists, focusing on online marketing strategies, social media campaigns, search engine optimization (SEO), and email marketing.
Market Research Analyst: Graduates can pursue careers as market research analysts, where they collect and analyze data on consumer preferences, market trends, and competitive landscapes to help companies make informed business decisions.
Advertising Account Executive: Graduates may work as advertising account executives, liaising between clients and advertising agencies to develop and execute advertising campaigns. They communicate client needs, coordinate creative teams, and ensure campaign success.
Sales Manager: Graduates may pursue roles as sales managers, overseeing sales teams and strategies to achieve revenue targets. They develop sales plans, train sales representatives, and analyze sales data to identify opportunities for growth.
Product Manager: Graduates can work as product managers, responsible for managing the development, marketing, and sales of specific products or product lines. They collaborate with cross-functional teams to ensure product success in the market.
Public Relations Specialist: Graduates may pursue careers as public relations specialists, managing communication between organizations and their stakeholders. They develop PR campaigns, handle media inquiries, and maintain a positive public image for their clients.
Event Coordinator/Manager: Graduates can work as event coordinators or managers, planning and executing corporate events, trade shows, product launches, and promotional activities to enhance brand visibility and engagement.
Market Development Manager: Graduates may work as market development managers, identifying new market opportunities, developing entry strategies, and expanding the reach of products or services into new geographic or demographic markets.
