Bachelor of Business Administration in Tourism Marketing and Management

Application Fees: CAD $ 80

Undergraduate Program:

Educational Qualifications: Indian students applying for an undergraduate programat CBU must have completed their secondary education with a minimum aggregate score of 60%. This  corresponds to a passing grade in the Indian education system.

English Language Proficiency: Proficiency in the English language is essential for admission to CBU. Indian students are required to demonstrate their English language skills by submitting the results of a recognized English language proficiency test. CBU accepts various tests such as the IELTS, TOEFL, or equivalent. IELTS score of overall 6.5 band with no band less than 6 is accepted, TOEFL iBT overall score of 80 is required. PTE overall score of 59 is required and DET score of 115 is required.

Cape Breton University (CBU) offers a range of scholarships and financial aid opportunities to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and community involvement. 

International Student Entrance Scholarships: CBU offers entrance scholarships for international undergraduate students based on their academic achievements. These scholarships are available to both full-time and part-time students. The scholarship amounts vary and are renewable for up to four years, provided that the student maintains satisfactory academic standing.

Chancellor's Scholarships: This prestigious scholarship is awarded to exceptional international undergraduate students who have demonstrated outstanding academic achievements and community involvement. The scholarship covers full tuition fees for up to four years of study at CBU.

International Student Bursaries: CBU provides bursaries to international students facing financial challenges. These bursaries are awarded based on financial need and can help cover tuition fees, books, and other educational expenses.

External Scholarships: CBU encourages international students to explore external scholarship opportunities available in their home countries or through international organizations. The university provides support and guidance to students in their search for external scholarships.

Work-Study Program: CBU offers international students the opportunity to work on campus while studying through its Work-Study Program. This program provides students with valuable work experience and helps offset their living expenses.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.

Embarking on a Bachelor of Business Administration (BBA) in Tourism Marketing and Management at Cape Breton University (CBU), Canada, opens up a world of exciting career prospects in the vibrant and ever-evolving tourism industry. This specialized program equips graduates with the skills and knowledge needed to excel in various roles within the dynamic tourism sector.Cape Breton University's Bachelor of Business Administration in Tourism Marketing and Management prepares graduates for a multitude of rewarding career paths within the dynamic tourism industry. Whether in destination marketing, hospitality management, consulting, or policy analysis, the program equips students with the skills, knowledge, and practical experience needed to thrive in diverse roles. With the global tourism sector continuously evolving, graduates are well-positioned to make meaningful contributions and shape the future of this dynamic industry.

1. Destination Marketing Manager: Graduates can pursue roles as destination marketing managers, where they develop and implement marketing strategies to promote tourist destinations. Responsibilities may include market research, advertising campaigns, digital marketing initiatives, and collaboration with tourism stakeholders to enhance destination appeal.

2. Tourism Development Officer: Tourism development officers work with government agencies, NGOs, or private organizations to plan and execute initiatives aimed at promoting sustainable tourism growth. Duties may involve identifying tourism opportunities, assessing market trends, developing tourism infrastructure, and fostering community engagement.

3. Hospitality Manager: With a focus on management skills, graduates can pursue careers as hospitality managers within hotels, resorts, or hospitality chains. Responsibilities typically include overseeing day-to-day operations, managing staff, ensuring guest satisfaction, and implementing marketing strategies to attract visitors.

4. Tourism Consultant: Graduates may choose to work as tourism consultants, offering expertise to businesses, destinations, or organizations seeking to enhance their tourism offerings. Consultants provide advice on market positioning, product development, customer experience enhancement, and sustainable tourism practices.

5. Event Planner: Event planning is another promising career path for graduates, involving the organization and execution of events such as conferences, festivals, or corporate retreats. Skills acquired in marketing, management, and customer service are highly applicable in this field, where attention to detail and creativity are paramount.

6. Tour Operator: Graduates can pursue opportunities as tour operators, designing and leading guided tours for travelers. This role involves creating tour itineraries, arranging accommodations and transportation, coordinating activities, and delivering exceptional customer experiences.

7. Tourism Policy Analyst: For those interested in the intersection of tourism and public policy, careers as tourism policy analysts offer an opportunity to influence industry regulations and development. Analysts conduct research, assess policy implications, and provide recommendations to government agencies or advocacy groups.