MSc Business Analytics
The MSc Business Analytics program at the University of Exeter...
BSc Marketing and Management
Streatham Campus
INTAKE: September
Program Overview
The BSc Marketing and Management program at the University of Exeter offers a comprehensive foundation in the fields of marketing and management. Designed to provide students with an understanding of how businesses operate in a globalized environment, this program equips graduates with the skills to thrive in various industries. The curriculum is carefully structured to ensure that students gain a solid grounding in both marketing principles and management strategies, while also enabling them to explore the latest trends and innovations in business.
Curriculum: The program's curriculum blends theoretical knowledge with practical application, covering key topics such as consumer behavior, digital marketing, strategic management, international business, and marketing research. The core modules are designed to provide an in-depth understanding of marketing strategies, while optional modules allow students to tailor their studies to their specific interests, such as global marketing or sustainability. The curriculum is continuously updated to reflect the dynamic nature of the business world, ensuring that students are exposed to the latest industry developments and emerging trends.
Research Focus: The University of Exeter is renowned for its research excellence in business studies. The BSc Marketing and Management program is closely aligned with cutting-edge research in areas such as consumer behavior, digital marketing, and strategic management. Students have access to world-class research facilities and are encouraged to engage with research-led teaching, providing them with the opportunity to explore current issues in marketing and management through a critical lens. This research focus enhances the academic experience and ensures that students are learning from the forefront of business innovation.
Industry Engagement: The University of Exeter places a strong emphasis on industry engagement, providing students with opportunities to collaborate with leading businesses and organizations. Through partnerships with industry professionals, guest lectures, internships, and consultancy projects, students gain real-world insights into the marketing and management sectors. The university’s strong connections with companies across various industries also facilitate networking opportunities, internships, and career prospects, giving students a competitive edge in the job market upon graduation.
Global Perspective: With its international focus, the BSc Marketing and Management program at Exeter prepares students for global career opportunities. The program includes modules that explore global marketing practices, cultural differences, and international business strategies, ensuring that graduates are equipped to work in diverse and dynamic global markets. The University of Exeter also offers opportunities for students to study abroad, further enhancing their global perspective and understanding of international business practices.
Location
Streatham Campus
Score
IELTS 6.5
Tuition Fee
£ 24700
Undergraduate Entry Requirements:
Academic Qualifications: International students applying for undergraduate programs at the University of Exeter are typically required to have achieved a minimum overall score of 70% or above in their high school or equivalent qualifications. The specific requirements may vary depending on the chosen program and country-specific grading systems.
English Language Proficiency:
IELTS: The minimum requirement is typically an overall score of 6.0, with no less than 5.5 in each component.
TOEFL: The minimum requirement is typically a score of 80 on the internet-based test (iBT), with no less than 17 in each component.
PTE: The minimum requirement is typically a score of 51, with no less than 51 in each component.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Exeter offers a range of scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support talented individuals, and promote diversity and inclusivity.
Global Excellence Scholarships: The Global Excellence Scholarships are prestigious scholarships offered to outstanding international students. These scholarships are awarded based on academic merit and provide a substantial reduction in tuition fees. The value of the scholarships varies, but they can cover up to the full tuition fees for the duration of the program.
International Sanctuary Scholarship: The International Sanctuary Scholarship is designed to support individuals who have sought asylum in the UK. It provides financial assistance to cover tuition fees and living expenses for the duration of the undergraduate program. This scholarship aims to promote access to higher education for talented individuals who have faced significant challenges.
Sports Scholarships: The University of Exeter offers sports scholarships to talented athletes, both at the undergraduate and postgraduate level. These scholarships recognize excellence in sports performance and provide support in the form of financial assistance, access to sports facilities, coaching, and sports science support.
Subject-Specific Scholarships: Various departments and faculties at the University of Exeter offer subject-specific scholarships for international students. These scholarships are awarded based on academic achievement and may be available for undergraduate, postgraduate, or research programs. The eligibility criteria and scholarship values vary by discipline.
It is important to note that the availability and criteria for scholarships may vary from year to year.
Graduates of the BSc Marketing and Management program have a wide range of career prospects in diverse industries.
Marketing Manager: Graduates can pursue careers as marketing managers, overseeing the development and implementation of marketing strategies. They are responsible for identifying target markets, conducting market research, managing advertising campaigns, and analyzing marketing performance.
Brand Manager: With their knowledge of branding principles, graduates can work as brand managers, responsible for building and maintaining strong brand identities. They develop brand strategies, manage brand communication, and ensure brand consistency across different channels.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research to gather insights about consumer preferences, market trends, and competitors. They analyze data, prepare research reports, and provide recommendations to support decision-making.
Sales Manager: Graduates can explore roles as sales managers, leading sales teams and developing sales strategies to drive revenue growth. They establish sales targets, monitor performance, and identify opportunities for sales expansion.
Business Consultant: With their combined knowledge of marketing and management, graduates can work as business consultants, offering expert advice to organizations on marketing strategies, market positioning, and business development. They help businesses improve their competitive advantage and achieve sustainable growth.
