MSc Business Analytics
The MSc Business Analytics program is a postgraduate degree that focuses on the applica...
BSc Marketing and Management
Streatham Campus
INTAKE: September
Program Overview
The BSc Marketing and Management program at the University of Exeter combines the disciplines of marketing and management, equipping students with the knowledge and skills necessary to excel in the dynamic business environment. This program emphasizes both the theoretical foundations and practical applications of marketing and management concepts.
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Marketing Principles: The program offers a comprehensive study of marketing principles, covering topics such as consumer behavior, market research, branding, digital marketing, and advertising. Students gain insights into the strategies and tactics employed by successful marketers to reach target audiences and create impactful marketing campaigns.
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Management Fundamentals: Alongside marketing, the program provides a solid grounding in management principles. Students learn about organizational behavior, strategic management, leadership, operations management, and business ethics. This knowledge enables them to effectively manage teams, make informed business decisions, and drive organizational success.
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Integrated Approach: The program adopts an integrated approach, highlighting the interconnectedness of marketing and management functions within organizations. Students explore how marketing strategies align with broader business objectives and how effective management practices contribute to marketing success. This holistic perspective enhances students' ability to analyze complex business situations and devise integrated solutions.
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Practical Learning Opportunities: The program emphasizes practical learning through case studies, simulations, and real-world projects. Students have the opportunity to apply their theoretical knowledge to practical situations, developing critical thinking, problem-solving, and decision-making skills. They also gain hands-on experience with industry-standard marketing tools and techniques.
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Industry Engagement: The University of Exeter maintains strong connections with industry partners, providing students with valuable opportunities for industry engagement. Guest lectures, industry workshops, and networking events enable students to learn from professionals and gain insights into current marketing and management practices. These interactions enhance their understanding of industry trends and build their professional networks.
Location
Streatham Campus
Score
IELTS 6.5
Tuition Fee
£ 19500
Undergraduate Entry Requirements:
Academic Qualifications: International students applying for undergraduate programs at the University of Exeter are typically required to have achieved a minimum overall score of 70% or above in their high school or equivalent qualifications. The specific requirements may vary depending on the chosen program and country-specific grading systems.
English Language Proficiency:
IELTS: The minimum requirement is typically an overall score of 6.0, with no less than 5.5 in each component.
TOEFL: The minimum requirement is typically a score of 80 on the internet-based test (iBT), with no less than 17 in each component.
PTE: The minimum requirement is typically a score of 51, with no less than 51 in each component.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Exeter offers a range of scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support talented individuals, and promote diversity and inclusivity.
- Global Excellence Scholarships: The Global Excellence Scholarships are prestigious scholarships offered to outstanding international students. These scholarships are awarded based on academic merit and provide a substantial reduction in tuition fees. The value of the scholarships varies, but they can cover up to the full tuition fees for the duration of the program.
- International Sanctuary Scholarship: The International Sanctuary Scholarship is designed to support individuals who have sought asylum in the UK. It provides financial assistance to cover tuition fees and living expenses for the duration of the undergraduate program. This scholarship aims to promote access to higher education for talented individuals who have faced significant challenges.
- Sports Scholarships: The University of Exeter offers sports scholarships to talented athletes, both at the undergraduate and postgraduate level. These scholarships recognize excellence in sports performance and provide support in the form of financial assistance, access to sports facilities, coaching, and sports science support.
- Subject-Specific Scholarships: Various departments and faculties at the University of Exeter offer subject-specific scholarships for international students. These scholarships are awarded based on academic achievement and may be available for undergraduate, postgraduate, or research programs. The eligibility criteria and scholarship values vary by discipline.
It is important to note that the availability and criteria for scholarships may vary from year to year.
Graduates of the BSc Marketing and Management program have a wide range of career prospects in diverse industries.
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Marketing Manager: Graduates can pursue careers as marketing managers, overseeing the development and implementation of marketing strategies. They are responsible for identifying target markets, conducting market research, managing advertising campaigns, and analyzing marketing performance.
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Brand Manager: With their knowledge of branding principles, graduates can work as brand managers, responsible for building and maintaining strong brand identities. They develop brand strategies, manage brand communication, and ensure brand consistency across different channels.
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Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research to gather insights about consumer preferences, market trends, and competitors. They analyze data, prepare research reports, and provide recommendations to support decision-making.
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Sales Manager: Graduates can explore roles as sales managers, leading sales teams and developing sales strategies to drive revenue growth. They establish sales targets, monitor performance, and identify opportunities for sales expansion.
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Business Consultant: With their combined knowledge of marketing and management, graduates can work as business consultants, offering expert advice to organizations on marketing strategies, market positioning, and business development. They help businesses improve their competitive advantage and achieve sustainable growth.
