B.A. in Communication

Sydney, Nova Scotia

 

INTAKE: Jan, May & Sept

Program Overview

The Bachelor of Arts (B.A.) in Communication program at Cape Breton University (CBU) offers students a comprehensive understanding of communication theory, practices, and technologies in contemporary society. The B.A. in Communication program at Cape Breton University prepares graduates for diverse career paths in fields such as media, marketing, public relations, journalism, advertising, corporate communication, digital media production, and more.

Curriculum:

  1. Introduction to Communication: The program begins with foundational courses that introduce students to the field of communication, its history, theories, and key concepts. Students explore the role of communication in shaping individual identities, interpersonal relationships, and societal structures.

  2. Media Studies: Students delve into the study of media institutions, technologies, and cultures, examining the role of mass media in contemporary society. They analyze media representations, effects, and industries, exploring topics such as media ethics, globalization, and media convergence.

  3. Interpersonal Communication: The curriculum includes courses on interpersonal communication, where students study communication dynamics in face-to-face interactions, relationships, and small groups. They learn about verbal and nonverbal communication, listening skills, conflict resolution, and relational communication patterns.

  4. Intercultural Communication: Students explore the complexities of communication across cultures, examining how cultural values, norms, and identities influence communication processes. They develop intercultural competence, learning to navigate cultural differences, negotiate meanings, and foster inclusive communication environments.

  5. Digital Media and Communication Technologies: The program covers digital media technologies and their impact on communication practices and cultures. Students explore topics such as social media, digital storytelling, online communities, and media production, gaining hands-on experience with digital tools and platforms.

  6. Strategic Communication and Public Relations: Students learn about strategic communication principles and practices, including public relations, advertising, and corporate communication. They study strategies for creating persuasive messages, managing organizational reputations, and engaging with diverse stakeholders.

  7. Journalism and News Media: The curriculum may include courses on journalism and news media, where students learn about news reporting, writing, and editing. They explore ethical and legal issues in journalism, news production processes, and the role of journalism in democratic societies.

  8. Communication Research Methods: Students acquire research skills and methodologies used in communication studies, including qualitative and quantitative approaches. They learn to design research projects, collect and analyze data, and critically evaluate communication research findings.

  9. Visual Communication and Design: The program may include courses on visual communication and design, where students learn about visual rhetoric, graphic design principles, and multimedia production. They develop skills in visual storytelling, layout design, and digital imaging.

  10. Health Communication: Students may have the opportunity to study health communication, examining communication strategies used in healthcare settings, public health campaigns, and health promotion initiatives. They explore topics such as patient-provider communication, health literacy, and the role of media in shaping health behaviors.

  11. Political Communication: The program may cover political communication processes and practices, including political campaigning, public opinion formation, and media coverage of political events. Students analyze the role of communication in shaping political attitudes, electoral outcomes, and policy debates.

  12. Organizational Communication: Students learn about communication dynamics within organizations, including leadership communication, organizational culture, and change management. They study communication networks, conflict resolution strategies, and communication technologies used in organizational contexts.

  13. Critical Media Literacy: The curriculum may emphasize critical media literacy, empowering students to critically analyze media messages, deconstruct media representations, and engage as informed media consumers and producers. They learn to recognize bias, misinformation, and propaganda in media content.

  14. Professional Development and Career Preparation: The program provides students with opportunities for professional development and career preparation, including internships, practicum experiences, and networking opportunities with communication professionals. Students gain practical skills, industry insights, and professional connections to launch successful careers in communication-related fields.

  15. Capstone Project or Senior Seminar: The program culminates in a capstone project or senior seminar, where students integrate and apply their knowledge and skills in communication to address real-world communication challenges or research questions. They may collaborate on group projects, present their work, and receive feedback from faculty and peers.

Pollster Education

Location

Sydney, Nova Scotia

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

CAD 19579

Application Fees: CAD $ 80

Undergraduate Program:

Educational Qualifications: Indian students applying for an undergraduate programat CBU must have completed their secondary education with a minimum aggregate score of 60%. This  corresponds to a passing grade in the Indian education system.

English Language Proficiency: Proficiency in the English language is essential for admission to CBU. Indian students are required to demonstrate their English language skills by submitting the results of a recognized English language proficiency test. CBU accepts various tests such as the IELTS, TOEFL, or equivalent. IELTS score of overall 6.5 band with no band less than 6 is accepted, TOEFL iBT overall score of 80 is required. PTE overall score of 59 is required and DET score of 115 is required.

Cape Breton University (CBU) offers a range of scholarships and financial aid opportunities to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and community involvement. 

International Student Entrance Scholarships: CBU offers entrance scholarships for international undergraduate students based on their academic achievements. These scholarships are available to both full-time and part-time students. The scholarship amounts vary and are renewable for up to four years, provided that the student maintains satisfactory academic standing.

Chancellor's Scholarships: This prestigious scholarship is awarded to exceptional international undergraduate students who have demonstrated outstanding academic achievements and community involvement. The scholarship covers full tuition fees for up to four years of study at CBU.

International Student Bursaries: CBU provides bursaries to international students facing financial challenges. These bursaries are awarded based on financial need and can help cover tuition fees, books, and other educational expenses.

External Scholarships: CBU encourages international students to explore external scholarship opportunities available in their home countries or through international organizations. The university provides support and guidance to students in their search for external scholarships.

Work-Study Program: CBU offers international students the opportunity to work on campus while studying through its Work-Study Program. This program provides students with valuable work experience and helps offset their living expenses.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.

A Bachelor of Arts (B.A.) in Communication from Cape Breton University (CBU) equips graduates with a diverse skill set and versatile knowledge that opens doors to a wide range of career opportunities across various industries. The B.A. in Communication program at Cape Breton University prepares graduates for dynamic and rewarding careers in diverse fields such as public relations, marketing, journalism, digital media, advertising, event management, and more.

  1. Public Relations Specialist: Graduates can pursue roles as public relations specialists, working for corporations, government agencies, non-profit organizations, or public relations firms. They develop and implement communication strategies to manage the public image and reputation of their clients or organizations.

  2. Media Planner/Buyer: Communication graduates may work as media planners or buyers for advertising agencies, media companies, or marketing departments. They analyze target audiences, negotiate media placements, and develop advertising campaigns to reach and engage specific demographic groups.

  3. Corporate Communications Manager: Graduates may work in corporate settings as communications managers or directors, overseeing internal and external communication efforts. They develop communication plans, manage crisis communication, and ensure consistent messaging across various channels.

  4. Digital Marketing Specialist: With a strong understanding of digital media and communication technologies, graduates can pursue careers as digital marketing specialists. They develop and implement digital marketing campaigns, manage social media platforms, and analyze digital analytics to optimize marketing strategies.

  5. Social Media Manager: Graduates with expertise in social media communication may work as social media managers for brands, organizations, or digital marketing agencies. They create and curate content, engage with online communities, and monitor social media trends to enhance brand visibility and engagement.

  6. Content Creator/Strategist: Communication graduates may work as content creators or content strategists, producing written, visual, or multimedia content for websites, blogs, social media platforms, or marketing campaigns. They develop compelling narratives and storytelling techniques to engage target audiences.

  7. Journalist/Reporter: Graduates interested in journalism may pursue careers as journalists or reporters for print, broadcast, or online media outlets. They research and write news stories, conduct interviews, and report on current events, social issues, or community developments.

  8. Marketing Coordinator/Manager: Communication graduates can work in marketing departments as marketing coordinators or managers, assisting in the development and execution of marketing plans and promotional activities. They conduct market research, coordinate marketing campaigns, and analyze campaign effectiveness.

  9. Event Planner/Coordinator: Graduates with strong organizational and communication skills may pursue careers as event planners or coordinators, organizing corporate events, conferences, weddings, or community gatherings. They manage event logistics, coordinate vendors, and ensure the smooth execution of events.

  10. Digital Content Producer: With expertise in digital media production and storytelling, graduates can work as digital content producers for media companies, content marketing agencies, or digital platforms. They produce multimedia content such as videos, podcasts, or interactive web content for online audiences.

  11. Market Research Analyst: Graduates with research skills and data analysis capabilities may work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They provide insights to inform marketing strategies and business decisions.

  12. Community Manager: In the digital realm, graduates can work as community managers for online communities, social media platforms, or brand forums. They engage with community members, moderate discussions, and foster positive interactions to build brand loyalty and customer engagement.

  13. Communication Consultant: Graduates may work as communication consultants, providing strategic advice and guidance to organizations on communication issues, crisis management, or organizational change initiatives. They conduct communication audits, develop communication plans, and train employees in effective communication practices.

  14. Human Resources Specialist: Communication graduates with a focus on interpersonal communication may pursue careers in human resources, working as HR specialists or recruiters. They facilitate employee communications, conduct interviews, and assist in talent acquisition and retention efforts.

  15. Freelance Writer/Consultant: Graduates with strong writing skills and expertise in communication may work as freelance writers, consultants, or communication coaches. They offer their services to clients across industries, providing writing, editing, or communication training on a freelance basis.


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