Post Baccalaureate Diploma in Business Management
The Post Baccalaureate Diploma in Business Management is a highly regarded program offe...
BBA in Marketing
Sydney, Nova Scotia
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Business Administration (BBA) in Marketing program at Cape Breton University (CBU) equips students with the knowledge and skills necessary to excel in the dynamic and competitive field of marketing. The BBA in Marketing program at Cape Breton University offers students a well-rounded education in marketing principles, strategies, and practices, preparing them for diverse and rewarding careers in the field of marketing.
Curriculum:
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Foundational Business Courses: The program starts with foundational business courses covering areas such as management, accounting, finance, economics, and business law. These courses provide students with a comprehensive understanding of the business environment, which serves as a foundation for specialized marketing studies.
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Introduction to Marketing: Students are introduced to the principles and concepts of marketing, including market research, consumer behavior, marketing strategy, and marketing management. They learn how businesses identify and satisfy customer needs, create value, and develop competitive marketing strategies.
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Market Research and Analysis: The curriculum includes courses on market research and analysis, where students learn to gather, analyze, and interpret data to understand market trends, consumer preferences, and competitive dynamics. They develop skills in conducting surveys, focus groups, and data analysis to inform marketing decisions.
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Consumer Behavior: Students study consumer behavior to understand how individuals and groups make purchasing decisions. They explore psychological, social, and cultural factors that influence consumer choices and learn how businesses use this knowledge to develop effective marketing strategies.
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Marketing Strategy and Planning: The program covers marketing strategy and planning, where students learn to develop marketing plans, set marketing objectives, identify target markets, and allocate resources effectively. They study concepts such as segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion).
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Digital Marketing and Social Media: Students explore the role of digital marketing and social media in contemporary marketing practices. They learn about online advertising, search engine optimization (SEO), social media marketing, content marketing, email marketing, and other digital marketing channels.
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Brand Management: The curriculum includes courses on brand management, where students learn to build, position, and manage brands effectively. They study brand equity, brand identity, brand loyalty, and brand extension strategies to create strong and enduring brands in the marketplace.
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Advertising and Promotion: Students learn about advertising and promotion strategies used to communicate with target audiences and create brand awareness. They study advertising campaigns, media planning, creative messaging, and promotional tactics across various channels.
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Sales and Distribution Management: The program covers sales and distribution management, where students learn about sales techniques, sales management, channel management, and retailing strategies. They explore methods for reaching customers and delivering products or services efficiently and effectively.
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International Marketing: Students study international marketing to understand marketing issues and challenges in global markets. They explore cultural differences, market entry strategies, international branding, and adaptation vs. standardization of marketing strategies for international audiences.
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Ethical and Social Responsibility: The curriculum addresses ethical and social responsibility considerations in marketing, including ethical marketing practices, corporate social responsibility (CSR), and sustainability. Students learn to balance business objectives with ethical considerations and societal impact.
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Internship or Co-op Experience: The program may include an internship or co-op experience where students gain hands-on experience in marketing roles. They may work in marketing departments, advertising agencies, market research firms, or other marketing-related organizations, gaining practical insights into marketing practices and processes.
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Professional Development: Students have access to professional development opportunities, including workshops, seminars, and networking events with marketing professionals. They are encouraged to pursue certifications such as the Google Ads certification or HubSpot certification to enhance their credentials and career prospects.
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Career Preparation: The program provides comprehensive career preparation support, including resume writing assistance, interview preparation workshops, and job placement services. Students are equipped with the skills, knowledge, and practical experience needed to pursue entry-level marketing positions or advance their careers in the field.
Location
Sydney, Nova Scotia
Score
IELTS: 6.5
Tuition Fee
CAD 19579
Application Fees: CAD $ 80
Undergraduate Program:
Educational Qualifications: Indian students applying for an undergraduate programat CBU must have completed their secondary education with a minimum aggregate score of 60%. This corresponds to a passing grade in the Indian education system.
English Language Proficiency: Proficiency in the English language is essential for admission to CBU. Indian students are required to demonstrate their English language skills by submitting the results of a recognized English language proficiency test. CBU accepts various tests such as the IELTS, TOEFL, or equivalent. IELTS score of overall 6.5 band with no band less than 6 is accepted, TOEFL iBT overall score of 80 is required. PTE overall score of 59 is required and DET score of 115 is required.
Cape Breton University (CBU) offers a range of scholarships and financial aid opportunities to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and community involvement.
International Student Entrance Scholarships: CBU offers entrance scholarships for international undergraduate students based on their academic achievements. These scholarships are available to both full-time and part-time students. The scholarship amounts vary and are renewable for up to four years, provided that the student maintains satisfactory academic standing.
Chancellor's Scholarships: This prestigious scholarship is awarded to exceptional international undergraduate students who have demonstrated outstanding academic achievements and community involvement. The scholarship covers full tuition fees for up to four years of study at CBU.
International Student Bursaries: CBU provides bursaries to international students facing financial challenges. These bursaries are awarded based on financial need and can help cover tuition fees, books, and other educational expenses.
External Scholarships: CBU encourages international students to explore external scholarship opportunities available in their home countries or through international organizations. The university provides support and guidance to students in their search for external scholarships.
Work-Study Program: CBU offers international students the opportunity to work on campus while studying through its Work-Study Program. This program provides students with valuable work experience and helps offset their living expenses.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.
Graduating with a Bachelor of Business Administration (BBA) in Marketing from Cape Breton University (CBU) opens up a plethora of career opportunities in the dynamic and diverse field of marketing. Graduates of the BBA in Marketing program from Cape Breton University are well-equipped to pursue diverse career paths in marketing, advertising, sales, market research, brand management, and related fields, both in traditional and digital contexts.
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Marketing Specialist/Coordinator: Graduates can start their careers as marketing specialists or coordinators, where they assist in the development and implementation of marketing strategies and campaigns. They may be responsible for market research, social media management, content creation, and campaign analysis.
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Digital Marketing Specialist: With the increasing importance of digital channels, there is a growing demand for digital marketing specialists. These professionals focus on online advertising, search engine optimization (SEO), social media marketing, email marketing, and analytics to enhance brand visibility and engagement.
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Brand Manager: Brand managers oversee the development, positioning, and management of brands to ensure they resonate with target audiences and drive business objectives. They are responsible for brand strategy, product launches, brand campaigns, and maintaining brand consistency across all touchpoints.
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Market Research Analyst: Market research analysts gather and analyze data to understand market trends, consumer preferences, and competitive landscapes. They conduct surveys, interviews, and focus groups, and use statistical techniques to provide insights that inform marketing decisions and strategies.
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Advertising Account Executive: Advertising account executives work in advertising agencies and are responsible for managing client accounts and campaigns. They liaise between clients and agency teams, develop advertising proposals, oversee campaign execution, and ensure client satisfaction.
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Social Media Manager: Social media managers are responsible for managing and executing social media strategies across various platforms. They create engaging content, interact with followers, monitor social media trends, and analyze performance metrics to optimize social media presence and engagement.
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Sales Representative: Graduates may pursue careers as sales representatives, promoting products or services to potential customers and clients. They develop relationships with clients, negotiate sales contracts, and meet sales targets to drive revenue growth for their organizations.
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Market Development Manager: Market development managers identify and explore new market opportunities for products or services. They conduct market research, assess market potential, develop market entry strategies, and collaborate with sales and marketing teams to expand business reach and penetration.
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Product Manager: Product managers are responsible for the development and management of products throughout their lifecycle. They conduct market analysis, define product features and specifications, collaborate with cross-functional teams, and oversee product launches and marketing campaigns.
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Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations. They develop PR strategies, draft press releases, manage media relations, organize events, and handle crisis communication to build and maintain positive relationships with stakeholders.
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Marketing Consultant: Some graduates choose to work as marketing consultants, offering their expertise to businesses on a freelance or consultancy basis. They provide strategic advice, develop marketing plans, and offer solutions to help businesses achieve their marketing objectives.
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Entrepreneurship: Graduates with an entrepreneurial spirit may choose to start their own businesses or ventures. They can launch startups, e-commerce platforms, or marketing agencies, leveraging their marketing knowledge and skills to create and grow successful ventures.
