MSc Business Analytics
The MSc Business Analytics program is a postgraduate degree that focuses on the applica...
Streatham Campus
INTAKE: September
The MSc Finance and Marketing program at the University of Exeter combines core finance principles with marketing strategies to provide students with a well-rounded understanding of both disciplines. The program covers a wide range of topics, including financial management, marketing research, consumer behavior, strategic marketing, and digital marketing.
Finance Fundamentals: The program provides a solid foundation in finance principles, including financial analysis, investment management, risk management, and financial decision-making. Students learn to evaluate investment opportunities, analyze financial data, and understand the financial implications of marketing strategies.
Marketing Strategies: The program explores various marketing strategies and concepts, including market research, branding, product development, pricing, and distribution. Students gain insights into consumer behavior, marketing analytics, and effective marketing communication strategies.
Integrated Approach: The program takes an integrated approach, highlighting the interplay between finance and marketing. Students learn how financial considerations impact marketing decisions and how marketing strategies contribute to financial performance and business growth.
Digital Marketing: The program places a strong emphasis on digital marketing skills, recognizing the growing importance of online marketing channels. Students learn about social media marketing, search engine optimization, content marketing, and data analytics for marketing decision-making.
Applied Learning: The program incorporates practical learning experiences, including case studies, industry projects, and simulations. Students have the opportunity to apply their knowledge and skills in real-world scenarios, developing problem-solving abilities and critical thinking skills.
Industry Engagement: The University of Exeter maintains strong connections with industry partners, offering students opportunities for networking, internships, and guest lectures by industry professionals. This exposure to the industry enhances students' understanding of current trends and practices.
Streatham Campus
IELTS 6.5
£ 26000
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at the University of Exeter are typically required to have completed a bachelor's degree or equivalent with a minimum overall score of 55% or above. The specific requirements may vary depending on the chosen program and country-specific grading systems.
English Language Proficiency:
IELTS: The minimum requirement is typically an overall score of 6.5, with no less than 6.0 in each component.
TOEFL: The minimum requirement is typically a score of 90 on the internet-based test (iBT), with no less than 20 in each component.
PTE: The minimum requirement is typically a score of 62, with no less than 62 in each component.
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Exeter offers a range of scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support talented individuals, and promote diversity and inclusivity.
It is important to note that the availability and criteria for scholarships may vary from year to year.
Graduates of the MSc Finance and Marketing program have a wide range of career prospects in both finance and marketing roles.
Marketing Manager: Graduates can pursue marketing manager roles, where they oversee marketing campaigns, develop marketing strategies, manage brand positioning, and analyze market trends. They work in various industries, including retail, consumer goods, and services.
Financial Analyst: Graduates can work as financial analysts with a specialization in marketing. They analyze financial data related to marketing initiatives, evaluate return on marketing investment, and provide financial insights to support marketing decision-making.
Product Manager: With their combined finance and marketing knowledge, graduates can work as product managers, responsible for developing and managing product portfolios, conducting market research, and setting pricing strategies. They work in industries such as technology, consumer goods, and pharmaceuticals.
Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to assess market trends, consumer preferences, and competitive landscape. They provide valuable insights for strategic marketing decision-making.
Digital Marketing Specialist: With a strong emphasis on digital marketing, graduates can specialize in digital marketing roles, such as social media manager, content marketer, or search engine optimization specialist. They help companies optimize their online presence and engage with target audiences.
Business Development Manager: Graduates can work as business development managers, identifying new business opportunities, conducting market analysis, and developing strategic partnerships. They combine finance and marketing skills to drive business growth and expansion.