BA in Popular Culture

St. Catharines

 

INTAKE: Jan, May & Sept

Program Overview

The Bachelor of Arts (BA) in Popular Culture at Brock University offers students an interdisciplinary approach to studying various aspects of contemporary culture, media, and society. The BA in Popular Culture program at Brock University provides students with a rich and dynamic academic experience, equipping them with critical thinking skills, cultural literacy, and practical knowledge to navigate the complexities of contemporary popular culture and pursue rewarding careers in related fields.

Curriculum:

  1. Interdisciplinary Approach: The BA in Popular Culture program takes an interdisciplinary approach, drawing on insights from fields such as cultural studies, media studies, sociology, anthropology, history, literature, and communication. Students explore diverse forms of popular culture, including film, television, music, literature, digital media, fashion, advertising, and gaming.

  2. Core Curriculum: The curriculum covers a wide range of topics related to popular culture, providing students with a comprehensive understanding of its historical roots, cultural significance, and social impact. Courses may include Introduction to Popular Culture Studies, Media and Society, Cultural Theory, Popular Music and Society, Film Studies, Television Studies, Gender and Popular Culture, and Globalization and Popular Culture.

  3. Critical Analysis Skills: Students develop critical thinking and analytical skills through the examination of popular culture artifacts and practices. They learn to analyze cultural texts, decode media representations, and interrogate the social, political, economic, and ideological dimensions of popular culture phenomena. This critical approach helps students become informed and discerning consumers and producers of culture.

  4. Hands-on Learning Opportunities: The program may offer hands-on learning opportunities such as internships, co-op placements, research projects, and creative projects. These experiences allow students to apply theoretical concepts to real-world contexts, gain practical skills, and explore potential career paths in industries related to popular culture, media, entertainment, and the creative arts.

  5. Flexibility and Customization: The BA in Popular Culture program may offer flexibility for students to tailor their studies to their interests and career goals. Students may have the option to choose elective courses or pursue concentrations/specializations in specific areas of popular culture, such as film studies, digital media, cultural industries, fandom studies, or youth culture.

  6. Engagement with Contemporary Issues: The program encourages students to engage with contemporary issues and debates shaping popular culture and society. Topics may include globalization, cultural diversity, identity politics, social justice, consumerism, technology, fandom, cultural appropriation, and the impact of digital media on culture and communication.

  7. Research Opportunities: Students have the opportunity to conduct original research projects exploring topics of interest within popular culture studies. Faculty members may mentor students in conducting research, writing academic papers, and presenting findings at conferences or symposiums, fostering intellectual curiosity and scholarly inquiry.

  8. Preparation for Diverse Career Paths: Graduates of the BA in Popular Culture program are prepared for diverse career paths in fields such as media and entertainment industries, cultural institutions, advertising and marketing, journalism, public relations, education, arts administration, digital media production, event management, and cultural policy.

Pollster Education

Location

St. Catharines

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

CAD 34152

Application Fees : CAD$ 130

Undergraduate Programs:

Academic Requirements: To be eligible for undergraduate programs at Brock University, international students must have completed the equivalent of Canadian Grade 12 education or its international equivalent. A minimum overall average of 65% is typically required for admission consideration.

English Language Proficiency: International students whose first language is not English are required to demonstrate their English language proficiency. The accepted English language proficiency tests include IELTS (International English Language Testing System) with a minimum overall band score of 6.5. TOEFL iBT overall score of 88 is required with no band less than 21. PTE Overall score of 58 is required,DET score required is 110.

Additional Requirements: Some undergraduate programs at Brock University may have specific prerequisite courses or additional requirements for admission. These requirements vary depending on the program of study, and applicants are advised to check the specific program requirements on the university's official website.

Brock University offers several scholarships and financial aid opportunities to support international students in their academic journey. 

International Curriculum Scholarship: This scholarship is available to incoming international undergraduate students who have achieved academic excellence in their previous studies. The scholarship amounts vary and are awarded based on academic performance.

International Baccalaureate (IB) Scholarship: Brock University offers scholarships specifically for international students who have completed the International Baccalaureate (IB) program. The scholarship amount is based on the student's IB score and is renewable for up to four years.

Brock Scholars Award: The Brock Scholars Award is a prestigious scholarship for high-achieving international students entering their first year of undergraduate studies. The award recognizes academic excellence, leadership potential, and community involvement. It provides a substantial financial contribution towards tuition fees.

Brock International Award: This award is available to both undergraduate and graduate international students. It recognizes academic excellence and provides financial assistance to help cover tuition fees.

Faculty-specific Scholarships: Many of Brock University's faculties offer scholarships and awards for international students within their respective fields of study. These scholarships are often based on academic achievement, leadership, or specific criteria related to the faculty.

External Scholarships: Brock University also encourages international students to explore external scholarship opportunities offered by government agencies, private organizations, and foundations. The university provides resources and support to help students navigate these external scholarship opportunities.

It's important to note that the availability and criteria for scholarships may vary each year. To apply for scholarships, international students are usually required to submit an application form, academic transcripts, and sometimes a personal statement or reference letters. It is important to review the specific requirements and deadlines for each scholarship and ensure that all application materials are submitted on time.

Graduating with a Bachelor of Arts (BA) in Popular Culture from Brock University opens up a diverse range of career opportunities in various industries. The BA in Popular Culture program equips graduates with valuable skills in critical thinking, cultural analysis, communication, and creative expression, preparing them for diverse and fulfilling careers in the dynamic and ever-evolving field of popular culture.

  1. Media and Entertainment Industries: Graduates may pursue careers in the media and entertainment sectors, working for film studios, television networks, music companies, digital media platforms, and publishing houses. Possible roles include content creator, producer, scriptwriter, talent scout, publicist, social media manager, or marketing specialist.

  2. Cultural Institutions: Graduates can work in cultural institutions such as museums, galleries, archives, and cultural centers. They may hold positions as curators, exhibit designers, program coordinators, education officers, or cultural heritage managers, helping preserve and interpret cultural artifacts and narratives.

  3. Advertising and Marketing: With their understanding of consumer culture and media trends, graduates can pursue careers in advertising agencies, marketing firms, or corporate marketing departments. They may work as advertising executives, brand managers, market researchers, media planners, or creative directors.

  4. Journalism and Publishing: Graduates may pursue careers in journalism, writing, and publishing, working for newspapers, magazines, online media outlets, or publishing houses. They may work as journalists, editors, content writers, copywriters, or editorial assistants, covering topics related to popular culture, arts, and entertainment.

  5. Education and Academia: Some graduates may choose to pursue further studies or careers in education and academia. They may become teachers, instructors, or professors at secondary schools, colleges, or universities, teaching courses in media studies, cultural studies, communication, or film studies.

  6. Arts Administration and Event Management: Graduates can work in arts administration or event management roles within cultural organizations, performing arts venues, festivals, or event planning companies. They may coordinate exhibitions, festivals, film screenings, concerts, or cultural events, managing logistics, promotion, and audience engagement.

  7. Digital Media Production and Content Creation: With their knowledge of digital media and storytelling, graduates can pursue careers in digital media production, content creation, or freelance writing. They may work as video producers, podcasters, bloggers, vloggers, social media influencers, or independent content creators.

  8. Cultural Policy and Advocacy: Graduates may work in government agencies, non-profit organizations, or advocacy groups involved in cultural policy development, arts funding, or cultural advocacy. They may contribute to policy research, program evaluation, community engagement, or cultural diversity initiatives.

  9. Market Research and Trend Analysis: Graduates may work in market research firms or trend analysis companies, providing insights into consumer behavior, market trends, and cultural shifts. They may conduct research, analyze data, and develop strategies for companies seeking to understand and connect with target audiences.

  10. Entrepreneurship and Creative Industries: Some graduates may choose to start their own businesses or pursue entrepreneurial ventures in the creative industries. They may launch startups, production companies, content platforms, or cultural initiatives, leveraging their creativity, innovation, and understanding of popular culture.


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