MSc Digital Marketing

Postgraduate Entry Requirements:

Academic Qualifications: International students applying for postgraduate programs at the University of Exeter are typically required to have completed a bachelor's degree or equivalent with a minimum overall score of 55% or above. The specific requirements may vary depending on the chosen program and country-specific grading systems.

English Language Proficiency: 

IELTS: The minimum requirement is typically an overall score of 6.5, with no less than 6.0 in each component.

TOEFL: The minimum requirement is typically a score of 90 on the internet-based test (iBT), with no less than 20 in each component.

PTE: The minimum requirement is typically a score of 62, with no less than 62 in each component.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Exeter offers a range of scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support talented individuals, and promote diversity and inclusivity.

1. Global Excellence Scholarships: The Global Excellence Scholarships are prestigious scholarships offered to outstanding international students. These scholarships are awarded based on academic merit and provide a substantial reduction in tuition fees. The value of the scholarships varies, but they can cover up to the full tuition fees for the duration of the program.
2. International Sanctuary Scholarship: The International Sanctuary Scholarship is designed to support individuals who have sought asylum in the UK. It provides financial assistance to cover tuition fees and living expenses for the duration of the undergraduate program. This scholarship aims to promote access to higher education for talented individuals who have faced significant challenges.
3. GREAT Scholarships: The University of Exeter participates in the GREAT Scholarships program, which is a joint initiative between the British Council and UK universities. These scholarships are available for students from specific countries and provide financial support for postgraduate studies. The scholarship value varies by country and covers a portion of the tuition fees.
4. Chevening Scholarships: The University of Exeter is a partner institution for the prestigious Chevening Scholarships. These scholarships are funded by the UK government and provide fully-funded opportunities for outstanding individuals to pursue postgraduate studies in the UK. The scholarships cover tuition fees, living expenses, and other costs.
5. Sports Scholarships: The University of Exeter offers sports scholarships to talented athletes, both at the undergraduate and postgraduate level. These scholarships recognize excellence in sports performance and provide support in the form of financial assistance, access to sports facilities, coaching, and sports science support.
6. Subject-Specific Scholarships: Various departments and faculties at the University of Exeter offer subject-specific scholarships for international students. These scholarships are awarded based on academic achievement and may be available for undergraduate, postgraduate, or research programs. The eligibility criteria and scholarship values vary by discipline.

It is important to note that the availability and criteria for scholarships may vary from year to year.

Graduates of the MSc Digital Marketing program have excellent career prospects in the rapidly evolving digital marketing industry.

1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing the development and implementation of digital marketing strategies for organizations. They are responsible for managing digital marketing campaigns, optimizing online presence, and driving customer acquisition and engagement through various digital channels.

2. Social Media Manager: With their expertise in social media marketing, graduates can work as social media managers, responsible for developing and executing social media strategies, managing social media accounts, creating engaging content, and building brand communities.

3. SEO Specialist: Graduates can specialize in search engine optimization and work as SEO specialists. They help organizations improve their search engine rankings, increase website visibility, and drive organic traffic. They analyze website performance, conduct keyword research, optimize website content, and implement SEO best practices.

4. Digital Advertising Specialist: Graduates can pursue careers as digital advertising specialists, focusing on planning, executing, and optimizing digital advertising campaigns. They work with platforms like Google Ads, Facebook Ads, and programmatic advertising tools to target specific audiences, drive conversions, and maximize return on ad spend.

5. Marketing Analyst: With their skills in marketing analytics, graduates can work as marketing analysts, responsible for tracking and analyzing digital marketing data. They provide valuable insights on marketing performance, consumer behavior, and campaign effectiveness, helping organizations make data-driven marketing decisions.

6. Digital Marketing Consultant: Graduates can become digital marketing consultants, providing expertise and strategic guidance to organizations. They work with clients to develop digital marketing strategies, identify growth opportunities, and optimize marketing performance.