MSc Business Analytics
The MSc Business Analytics program at the University of Exeter...
MSc Digital Marketing
Streatham Campus
INTAKE: September
Program Overview
The MSc Digital Marketing program at the University of Exeter is a one-year, full-time program that explores the latest digital marketing trends, tools, and techniques. Students will gain a comprehensive understanding of digital marketing strategies, consumer behavior in the digital space, and the use of technology in marketing campaigns. The program focuses on the intersection of technology and marketing, providing students with the skills to design, implement, and analyze digital marketing strategies that can be adapted to various business needs. With a focus on real-world applications, students will develop expertise in areas such as search engine optimization (SEO), social media marketing, data analytics, and content marketing.
Curriculum: The curriculum for the MSc Digital Marketing program combines core modules in digital marketing theory with practical skills development. Core modules include Digital Marketing Strategy, Social Media Marketing, Consumer Behavior and Digital Engagement, and Digital Analytics. Students will learn how to harness the power of digital tools to create integrated marketing campaigns and how to analyze data to evaluate the effectiveness of marketing strategies. Elective modules offer further specialization in areas like e-commerce, mobile marketing, and digital brand management, allowing students to tailor their learning to their career goals. The program culminates in a dissertation or practical project, providing students with an opportunity to apply their learning to real-world marketing challenges.
Research Focus: The University of Exeter is recognized for its research excellence in the fields of business, marketing, and digital technologies. The faculty members teaching on the MSc Digital Marketing program are leaders in their field, with research interests that include digital consumer behavior, data-driven marketing, social media influence, and online advertising. Students benefit from exposure to the latest academic research and practical industry insights, ensuring they are at the forefront of emerging trends in digital marketing. The research-driven approach of the program encourages students to critically analyze digital marketing strategies and understand the underlying theories that drive successful campaigns.
Industry Engagement: The MSc Digital Marketing program is closely connected with the marketing industry, offering students numerous opportunities for industry engagement. Students can participate in internships, consultancy projects, and workshops with leading digital marketing agencies, tech companies, and brands. The program also features guest lectures from industry professionals, providing students with valuable insights into current digital marketing practices and challenges. These connections with the industry help students build a strong professional network and gain hands-on experience, which is essential for launching a successful career in digital marketing.
Global Perspective: The program offers a global perspective on digital marketing, with a focus on how digital platforms and strategies are applied across different cultural and business environments. The curriculum includes case studies and examples from international markets, allowing students to understand global digital marketing trends and strategies. The University of Exeter’s diverse student body and international faculty further enrich the learning experience, enabling students to gain insights into digital marketing practices from around the world. This global outlook ensures that graduates are prepared to work in an increasingly interconnected global marketplace.
Location
Streatham Campus
Score
IELTS 6.5
Tuition Fee
£ 29500
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at the University of Exeter are typically required to have completed a bachelor's degree or equivalent with a minimum overall score of 55% or above. The specific requirements may vary depending on the chosen program and country-specific grading systems.
English Language Proficiency:
IELTS: The minimum requirement is typically an overall score of 6.5, with no less than 6.0 in each component.
TOEFL: The minimum requirement is typically a score of 90 on the internet-based test (iBT), with no less than 20 in each component.
PTE: The minimum requirement is typically a score of 62, with no less than 62 in each component.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Exeter offers a range of scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support talented individuals, and promote diversity and inclusivity.
Global Excellence Scholarships: The Global Excellence Scholarships are prestigious scholarships offered to outstanding international students. These scholarships are awarded based on academic merit and provide a substantial reduction in tuition fees. The value of the scholarships varies, but they can cover up to the full tuition fees for the duration of the program.
International Sanctuary Scholarship: The International Sanctuary Scholarship is designed to support individuals who have sought asylum in the UK. It provides financial assistance to cover tuition fees and living expenses for the duration of the undergraduate program. This scholarship aims to promote access to higher education for talented individuals who have faced significant challenges.
GREAT Scholarships: The University of Exeter participates in the GREAT Scholarships program, which is a joint initiative between the British Council and UK universities. These scholarships are available for students from specific countries and provide financial support for postgraduate studies. The scholarship value varies by country and covers a portion of the tuition fees.
Chevening Scholarships: The University of Exeter is a partner institution for the prestigious Chevening Scholarships. These scholarships are funded by the UK government and provide fully-funded opportunities for outstanding individuals to pursue postgraduate studies in the UK. The scholarships cover tuition fees, living expenses, and other costs.
Sports Scholarships: The University of Exeter offers sports scholarships to talented athletes, both at the undergraduate and postgraduate level. These scholarships recognize excellence in sports performance and provide support in the form of financial assistance, access to sports facilities, coaching, and sports science support.
Subject-Specific Scholarships: Various departments and faculties at the University of Exeter offer subject-specific scholarships for international students. These scholarships are awarded based on academic achievement and may be available for undergraduate, postgraduate, or research programs. The eligibility criteria and scholarship values vary by discipline.
It is important to note that the availability and criteria for scholarships may vary from year to year.
Graduates of the MSc Digital Marketing program have excellent career prospects in the rapidly evolving digital marketing industry.
Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing the development and implementation of digital marketing strategies for organizations. They are responsible for managing digital marketing campaigns, optimizing online presence, and driving customer acquisition and engagement through various digital channels.
Social Media Manager: With their expertise in social media marketing, graduates can work as social media managers, responsible for developing and executing social media strategies, managing social media accounts, creating engaging content, and building brand communities.
SEO Specialist: Graduates can specialize in search engine optimization and work as SEO specialists. They help organizations improve their search engine rankings, increase website visibility, and drive organic traffic. They analyze website performance, conduct keyword research, optimize website content, and implement SEO best practices.
Digital Advertising Specialist: Graduates can pursue careers as digital advertising specialists, focusing on planning, executing, and optimizing digital advertising campaigns. They work with platforms like Google Ads, Facebook Ads, and programmatic advertising tools to target specific audiences, drive conversions, and maximize return on ad spend.
Marketing Analyst: With their skills in marketing analytics, graduates can work as marketing analysts, responsible for tracking and analyzing digital marketing data. They provide valuable insights on marketing performance, consumer behavior, and campaign effectiveness, helping organizations make data-driven marketing decisions.
Digital Marketing Consultant: Graduates can become digital marketing consultants, providing expertise and strategic guidance to organizations. They work with clients to develop digital marketing strategies, identify growth opportunities, and optimize marketing performance.
