Post Baccalaureate Diploma in Business Administration
Nipissing University offers a highly regarded Post Baccalaureate Diploma in Business Ad...
Bachelor of Business Administration in Marketing
North Bay
INTAKE: Jan & Sept
Program Overview
Nipissing University offers a Bachelor of Business Administration (BBA) program with a specialization in Marketing. This program is designed to provide students with a comprehensive understanding of marketing principles, strategies, and tactics. Students learn about consumer behavior, market research, brand management, digital marketing, and advertising. The program emphasizes creativity, analytical thinking, and strategic planning to prepare students for careers in marketing across various industries.
Curriculum: The curriculum of the Bachelor of Business Administration in Marketing program at Nipissing University is designed to equip students with the knowledge and skills needed to excel in the field of marketing. Courses cover a wide range of topics including marketing management, market analysis, product development, pricing strategies, and promotional techniques. Students also learn about digital marketing tools, social media marketing, and data analytics to adapt to the evolving marketing landscape. The curriculum integrates theoretical concepts with practical applications through case studies, projects, and marketing simulations, allowing students to develop hands-on experience and problem-solving abilities.
Research Focus: Nipissing University fosters a research focus within the Bachelor of Business Administration in Marketing program, providing students with opportunities to engage in research projects related to marketing trends, consumer behavior, and market dynamics. Students have the opportunity to explore topics such as market segmentation, branding strategies, advertising effectiveness, and consumer psychology. Through research experiences, students develop critical thinking skills, research methodology, and a deeper understanding of the factors influencing marketing decision-making.
Industry Engagement: The Marketing program at Nipissing University emphasizes industry engagement to ensure that students are well-prepared for careers in marketing and related fields. The university collaborates with marketing agencies, corporations, and industry associations to provide students with internship opportunities, co-op placements, and industry networking events. These experiences allow students to gain practical experience, industry insights, and professional connections within the marketing community. Additionally, Nipissing University maintains close ties with marketing professionals and organizations, ensuring that the program's curriculum remains relevant to industry needs and trends.
Global Perspective: With a commitment to fostering a global perspective, Nipissing University integrates international and cross-cultural dimensions into the Marketing program. Students explore global marketing trends, cultural differences in consumer behavior, and international marketing strategies. The university also offers opportunities for international study exchanges, participation in global marketing competitions, and collaborative projects with international partners, allowing students to gain exposure to diverse perspectives and best practices in global marketing. By embracing a global perspective, students develop cultural awareness, adaptability, and the ability to navigate the complexities of the global marketplace.
Location
North Bay
Score
IELTS 6.5
Tuition Fee
CAD 23000
Application Fees: CAD $ 150
Academic Requirements: International undergraduate applicants are typically required to have a minimum academic average of 70% or its equivalent in their secondary school studies.
English Language Proficiency:
- IELTS: An overall band score of 6.5, with no individual band score less than 6.
- TOEFL: A minimum score of 83 on the internet-based test (iBT).
- PTE: A minimum score of 58 on the Pearson Test of English.
Scholarships available to international students at Nipissing University, Canada.
International Entrance Scholarships: Nipissing University offers a variety of entrance scholarships to outstanding international students entering undergraduate programs. These scholarships are based on academic achievement and range in value from CAD $3,000 to CAD $8,000. Eligibility criteria and application requirements vary, and students are automatically considered for these scholarships upon admission.
Nipissing University Scholarships and Awards: The university offers a range of scholarships and awards that are open to both domestic and international students. These scholarships recognize academic excellence, leadership, community involvement, and other exceptional achievements. The values of these scholarships vary, and eligible international students can apply for them through the university's scholarship application process.
External Scholarships and Funding Opportunities: International students at Nipissing University are also encouraged to explore external scholarships and funding opportunities. These scholarships are offered by organizations, governments, and foundations outside of the university. Students can search for these opportunities through scholarship databases, embassy websites, and other resources to find additional financial support for their studies.
Government and Institutional Scholarships: Some countries and institutions offer scholarships specifically for their citizens studying abroad. International students should check with their home country's government or educational institutions to inquire about any available scholarships or funding options for studying at Nipissing University.
Research and Graduate Funding: For international students pursuing research-based graduate programs, Nipissing University provides opportunities for funding through research assistantships, teaching assistantships, and graduate scholarships. These funding options are typically available on a competitive basis and provide financial support to students pursuing advanced research or graduate studies.
It is important for international students to carefully review the eligibility criteria, application deadlines, and requirements for each scholarship opportunity.
Graduates of Nipissing University's Bachelor of Business Administration (BBA) program with a specialization in Marketing have a broad array of career opportunities in the dynamic field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, strategies, and initiatives for companies across various industries. They may be responsible for market research, product development, branding, advertising, and promotional activities to drive sales and increase brand awareness.
Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), content marketing, email marketing, and digital advertising. They may develop digital marketing strategies, manage social media accounts, and analyze digital marketing metrics to optimize campaign performance.
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand identities, positioning, and strategies. They may conduct market research, develop brand messaging, and oversee brand advertising and communication efforts to build brand equity and customer loyalty.
Advertising Account Executive: Graduates can work as advertising account executives in advertising agencies, managing client relationships and advertising campaigns. They may collaborate with creative teams to develop advertising concepts, create marketing materials, and execute advertising campaigns across various media channels.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitive landscapes to provide insights and recommendations to companies. They may conduct surveys, analyze market data, and prepare research reports to support marketing decision-making.
Sales Manager: Graduates can pursue roles as sales managers, leading sales teams and driving revenue growth for companies. They may develop sales strategies, set sales targets, and train sales staff to achieve sales objectives and expand market share.
Product Manager: Graduates can work as product managers, responsible for managing the development, marketing, and profitability of products or services. They may conduct market analysis, identify product opportunities, and collaborate with cross-functional teams to bring products to market and drive product success.
Public Relations Specialist: Graduates can work as public relations specialists, managing communication and relationships between companies and the public. They may develop PR strategies, write press releases, organize media events, and handle crisis communications to maintain a positive public image for organizations.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and solutions to businesses. They may offer expertise in areas such as market entry strategies, brand positioning, marketing communications, and digital marketing to help clients achieve their marketing objectives.
Event Marketing Manager: Graduates can pursue roles as event marketing managers, planning and executing events such as product launches, trade shows, and promotional events to enhance brand visibility and engage target audiences. They may coordinate event logistics, manage vendor relationships, and measure event ROI to maximize marketing impact.
