Masters in Business Administration
Brock University offers a highly reputable Master of Business Administration (MBA) prog...
BA in Business Communication
St. Catharines
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Arts (BA) in Business Communication program at Brock University offers students a comprehensive education in communication theory, strategy, and practice within the context of business and organizational settings. The BA in Business Communication program at Brock University provides students with a comprehensive education that combines theoretical knowledge with practical skills, preparing them for successful careers in the dynamic field of business communication. Through a combination of coursework, hands-on experience, and industry insights, students develop the communication expertise needed to thrive in diverse organizational contexts.
Curriculum:
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Core Curriculum: The BA in Business Communication program provides students with a solid foundation in communication principles, including verbal and written communication, intercultural communication, persuasive communication, and professional presentation skills. Courses cover topics such as business writing, corporate communication, public relations, marketing communication, and digital media.
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Interdisciplinary Approach: The program adopts an interdisciplinary approach, integrating elements of business, communication, marketing, and media studies to equip students with a well-rounded understanding of communication practices in contemporary business environments. Students gain insights into how effective communication contributes to organizational success and stakeholder engagement.
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Practical Skills Development: Through hands-on projects, case studies, and experiential learning opportunities, students develop practical skills relevant to various aspects of business communication. They learn to craft compelling messages, create strategic communication plans, analyze audience needs, manage communication channels, and leverage digital technologies for effective communication.
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Industry-Relevant Insights: The curriculum is designed to reflect current trends and practices in the business communication field, ensuring that students are equipped with the knowledge and skills demanded by employers. Faculty members often bring real-world experience into the classroom, providing students with industry-relevant insights and networking opportunities.
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Co-op and Internship Opportunities: The BA in Business Communication program may offer co-op or internship options that allow students to gain valuable work experience in professional settings. These experiential learning opportunities enable students to apply theoretical knowledge in real-world contexts, build their professional networks, and enhance their employability upon graduation.
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Flexible Electives: Students may have the opportunity to customize their degree through elective courses that align with their interests and career goals. Elective options may include courses in areas such as strategic communication management, crisis communication, digital marketing, social media management, corporate branding, or event planning.
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Capstone Projects: The program may culminate in a capstone project or thesis that allows students to demonstrate their mastery of key concepts and skills acquired throughout their studies. Capstone projects often involve conducting research, developing communication campaigns, or addressing real-world communication challenges faced by organizations.
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Career Preparation: Graduates of the BA in Business Communication program are well-prepared for a variety of careers in corporate communication, public relations, marketing, advertising, digital media, human resources, event management, and related fields. The program equips students with versatile communication skills that are highly valued in today's competitive job market.
Location
St. Catharines
Score
IELTS: 6.5
Tuition Fee
CAD 34152
Application Fees : CAD$ 130
Undergraduate Programs:
Academic Requirements: To be eligible for undergraduate programs at Brock University, international students must have completed the equivalent of Canadian Grade 12 education or its international equivalent. A minimum overall average of 65% is typically required for admission consideration.
English Language Proficiency: International students whose first language is not English are required to demonstrate their English language proficiency. The accepted English language proficiency tests include IELTS (International English Language Testing System) with a minimum overall band score of 6.5. TOEFL iBT overall score of 88 is required with no band less than 21. PTE Overall score of 58 is required,DET score required is 110.
Additional Requirements: Some undergraduate programs at Brock University may have specific prerequisite courses or additional requirements for admission. These requirements vary depending on the program of study, and applicants are advised to check the specific program requirements on the university's official website.
Brock University offers several scholarships and financial aid opportunities to support international students in their academic journey.
International Curriculum Scholarship: This scholarship is available to incoming international undergraduate students who have achieved academic excellence in their previous studies. The scholarship amounts vary and are awarded based on academic performance.
International Baccalaureate (IB) Scholarship: Brock University offers scholarships specifically for international students who have completed the International Baccalaureate (IB) program. The scholarship amount is based on the student's IB score and is renewable for up to four years.
Brock Scholars Award: The Brock Scholars Award is a prestigious scholarship for high-achieving international students entering their first year of undergraduate studies. The award recognizes academic excellence, leadership potential, and community involvement. It provides a substantial financial contribution towards tuition fees.
Brock International Award: This award is available to both undergraduate and graduate international students. It recognizes academic excellence and provides financial assistance to help cover tuition fees.
Faculty-specific Scholarships: Many of Brock University's faculties offer scholarships and awards for international students within their respective fields of study. These scholarships are often based on academic achievement, leadership, or specific criteria related to the faculty.
External Scholarships: Brock University also encourages international students to explore external scholarship opportunities offered by government agencies, private organizations, and foundations. The university provides resources and support to help students navigate these external scholarship opportunities.
It's important to note that the availability and criteria for scholarships may vary each year. To apply for scholarships, international students are usually required to submit an application form, academic transcripts, and sometimes a personal statement or reference letters. It is important to review the specific requirements and deadlines for each scholarship and ensure that all application materials are submitted on time.
Graduating with a Bachelor of Arts (BA) in Business Communication from Brock University opens up diverse career opportunities in various industries. A BA in Business Communication equips graduates with versatile skills that are highly valued across industries. Whether working in corporate, nonprofit, or government sectors, graduates play essential roles in shaping organizational communication strategies and building strong relationships with stakeholders.
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Corporate Communication Specialist: Graduates can pursue roles as corporate communication specialists, responsible for developing and executing internal and external communication strategies for organizations. They craft messages, manage media relations, and ensure consistency in brand communication.
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Public Relations Officer: With their expertise in communication and media relations, graduates can work as public relations officers, handling press releases, organizing events, managing crisis communication, and maintaining positive relationships with stakeholders.
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Marketing Communications Coordinator: Graduates can enter the field of marketing as communications coordinators, assisting with the development and implementation of marketing campaigns, writing promotional materials, and managing social media platforms to enhance brand visibility.
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Digital Marketing Specialist: In the digital age, there is a growing demand for professionals who can effectively communicate through online channels. Graduates can pursue roles as digital marketing specialists, focusing on content creation, social media management, email marketing, and search engine optimization (SEO).
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Content Writer/Editor: With strong writing skills and a background in business communication, graduates can work as content writers or editors for websites, blogs, newsletters, and other marketing materials. They create engaging content that resonates with target audiences and aligns with brand messaging.
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Human Resources Specialist: Graduates may also find opportunities in human resources departments, where they can utilize their communication skills to facilitate employee communication, develop training materials, and support organizational culture initiatives.
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Event Planner/Coordinator: Those with an interest in event management can pursue careers as event planners or coordinators, responsible for organizing corporate events, conferences, product launches, and promotional activities. Strong communication skills are essential for coordinating with vendors, sponsors, and attendees.
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Media Relations Manager: Graduates can work in media relations roles, serving as liaisons between organizations and the press. They cultivate relationships with journalists, pitch story ideas, and manage interview requests to ensure positive media coverage for their employers or clients.
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Consultant/Communications Analyst: Some graduates may choose to work as communication consultants or analysts, providing strategic advice to organizations on communication issues, conducting research, analyzing data, and recommending solutions to improve communication effectiveness.
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Entrepreneurship: With their knowledge of business communication principles and practices, graduates may choose to start their own communication consulting firms, freelance writing businesses, or digital marketing agencies.
