Post-Diploma Certificate in Digital Marketing

Calgary

 

INTAKE: September

Program Overview

The Post-Diploma Certificate in Digital Marketing at Bow Valley College focuses on providing students with a comprehensive understanding of digital marketing strategies, tools, and techniques. The program covers a range of topics, including social media marketing, content marketing, search engine optimization, digital advertising, and analytics.

Curriculum:

The curriculum of the Post-Diploma Certificate in Digital Marketing program is designed to provide students with a solid foundation in digital marketing principles and practices. Some key courses offered in this program include:

  1. Digital Marketing Fundamentals: This course introduces students to the core concepts and principles of digital marketing. Topics covered include market research, consumer behavior, digital marketing strategy, and campaign planning.

  2. Social Media Marketing: Students learn how to leverage social media platforms for marketing purposes. They explore strategies for creating engaging content, managing social media campaigns, and analyzing social media metrics.

  3. Search Engine Optimization (SEO): This course focuses on optimizing websites to improve their visibility in search engine results. Students learn about keyword research, on-page and off-page optimization techniques, and SEO analytics.

  4. Content Marketing: Students explore the role of content in digital marketing and learn how to create compelling and relevant content that engages and converts audiences. They also learn about content distribution strategies and measurement.

  5. Digital Advertising: This course covers various aspects of digital advertising, including display advertising, search engine marketing (SEM), and mobile advertising. Students learn how to create and manage effective digital ad campaigns.

  6. Web Analytics: Students gain knowledge and skills in web analytics tools and techniques. They learn how to measure and analyze website traffic, user behavior, and campaign performance to make data-driven marketing decisions.

  7. Digital Marketing Strategy and Planning: This course focuses on developing comprehensive digital marketing strategies and plans. Students learn how to set objectives, identify target audiences, allocate resources, and evaluate campaign effectiveness.

Pollster Education

Location

Calgary

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

CAD 18369

Application Fees : CAD $ 140

Postgraduate Programs:

  1. Academic Qualifications: International students applying for postgraduate programs at Bow Valley College should hold a recognized bachelor's degree or its equivalent from an accredited institution.
  2. Minimum Percentage: The minimum academic requirement for postgraduate programs is a score of 55% or above in the previous academic qualification.
  3. English Language Proficiency: International students whose first language is not English must demonstrate English language proficiency through standardized tests. The accepted English language test at Bow Valley College is the International English Language Testing System (IELTS). The minimum IELTS score required for postgraduate programs is 6.5, with no individual band score below 6.0.

It's important to note that meeting the minimum entry requirements does not guarantee admission to Bow Valley College. Admissions decisions are based on a holistic evaluation of various factors, including academic qualifications, English language proficiency, and available program capacity.

Bow Valley College, located in Canada, does not offer specific scholarships for international students. However, the college provides various other financial support options and resources to help international students manage their expenses and pursue their education. 

  1. Student Awards and Bursaries: Bow Valley College offers a range of awards and bursaries that are available to all eligible students, including international students. These awards are based on criteria such as academic achievement, leadership qualities, and financial need. Students can explore and apply for these opportunities through the college's financial aid office.

  2. Government Financial Aid: International students studying at Bow Valley College may be eligible for certain government financial aid programs, such as loans or grants, offered by their home country or the Canadian government. Students are encouraged to research and inquire about the financial aid options available to them.

  3. Work Opportunities: International students with a valid study permit are allowed to work part-time during their studies in Canada. Bow Valley College assists students in finding part-time employment opportunities both on and off-campus. Working part-time can help international students support their living expenses while gaining valuable work experience.

  4. Student Loans: International students may consider exploring private student loan options available through financial institutions in their home country or in Canada. These loans can help cover tuition fees and other educational expenses. It is important to carefully review the terms and conditions of any loan before applying.

  5. External Scholarships and Grants: While Bow Valley College does not offer specific scholarships for international students, students can explore external scholarship opportunities provided by government organizations, foundations, or private companies. These scholarships are not specific to the college but are available for students pursuing higher education in Canada.

It's essential for international students to plan their finances carefully and explore all available options to fund their education at Bow Valley College. Students are encouraged to contact the college's financial aid office or visit their official website for detailed information on financial support and resources.

Graduates of the Post-Diploma Certificate in Digital Marketing program have excellent career prospects in the ever-expanding digital marketing industry. 

  1. Digital Marketing Specialist: Graduates can work as digital marketing specialists, responsible for planning, implementing, and managing digital marketing campaigns across various channels. They optimize online presence, drive website traffic, and generate leads or sales.

  2. Social Media Manager: Graduates can pursue roles as social media managers, overseeing the social media presence of organizations. They develop and execute social media strategies, create engaging content, and monitor social media trends.

  3. SEO Specialist: Graduates can specialize in search engine optimization, working to improve the visibility and ranking of websites in search engine results. They conduct keyword research, optimize website content, and monitor SEO performance.

  4. Content Marketer: Graduates can work as content marketers, creating and distributing valuable content to attract and engage target audiences. They develop content strategies, write blog posts, produce videos, and manage content calendars.

  5. Digital Advertising Specialist: Graduates can pursue careers in digital advertising, managing online advertising campaigns across platforms like Google Ads, social media platforms, and display networks. They optimize ad performance and analyze campaign results.

  6. Analytics Manager: Graduates can work as analytics managers, responsible for collecting, analyzing, and interpreting data from digital marketing campaigns. They provide insights and recommendations to improve marketing strategies and performance.


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