MSc Business Analytics
The MSc Business Analytics program is a postgraduate degree that focuses on the applica...
Streatham Campus
INTAKE: September
The MSc Marketing program at the University of Exeter focuses on developing students' knowledge and skills in key areas of marketing, including consumer behavior, brand management, digital marketing, market research, and marketing strategy. The program provides a blend of theoretical concepts, practical insights, and hands-on experiences to prepare students for the challenges of modern marketing.
Marketing Fundamentals: The program provides a solid foundation in marketing principles and concepts. Students learn about consumer behavior, market segmentation, targeting and positioning, marketing research techniques, and marketing ethics. They gain a deep understanding of the core elements that drive successful marketing strategies.
Brand Management: Students delve into the intricacies of brand management, learning how to build and nurture strong brands. They explore brand positioning, brand identity development, brand communication strategies, and brand performance measurement. The program emphasizes the importance of brand equity and its impact on long-term business success.
Digital Marketing and Social Media: The program covers the rapidly evolving field of digital marketing and its role in modern marketing practices. Students learn about online advertising, social media marketing, search engine optimization (SEO), content marketing, and analytics. They acquire skills in utilizing digital platforms to engage customers, create brand awareness, and drive online conversions.
Market Research and Analytics: Students gain insights into market research techniques and data analysis methods. They learn how to conduct market research, collect and analyze data, and derive actionable insights to inform marketing strategies and decision-making. The program also emphasizes the use of analytics tools and techniques for measuring marketing performance and optimizing marketing campaigns.
Marketing Strategy and Planning: Students develop strategic thinking skills and learn how to formulate effective marketing strategies. They study market dynamics, competitive analysis, and the development of marketing plans. The program emphasizes the integration of marketing with other business functions to achieve organizational goals.
International Marketing: The program explores the challenges and opportunities of marketing in a global context. Students learn about international market entry strategies, cross-cultural marketing communication, global branding, and the adaptation of marketing strategies to different markets. They develop a global mindset and understand the complexities of conducting marketing activities across borders.
Streatham Campus
IELTS 7
£ 29500
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at the University of Exeter are typically required to have completed a bachelor's degree or equivalent with a minimum overall score of 55% or above. The specific requirements may vary depending on the chosen program and country-specific grading systems.
English Language Proficiency:
IELTS: The minimum requirement is typically an overall score of 6.5, with no less than 6.0 in each component.
TOEFL: The minimum requirement is typically a score of 90 on the internet-based test (iBT), with no less than 20 in each component.
PTE: The minimum requirement is typically a score of 62, with no less than 62 in each component.
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Exeter offers a range of scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support talented individuals, and promote diversity and inclusivity.
It is important to note that the availability and criteria for scholarships may vary from year to year.
Graduates of the MSc Marketing program have diverse career opportunities in the dynamic field of marketing.
Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and driving brand growth. They oversee product launches, conduct market research, analyze consumer trends, and collaborate with cross-functional teams to achieve marketing objectives.
Digital Marketing Specialist: With their expertise in digital marketing, graduates can work as digital marketing specialists, focusing on online advertising, social media marketing, content creation, and analytics. They help organizations optimize their online presence, engage with customers through digital channels, and measure the effectiveness of digital marketing efforts.
Brand Manager: Graduates can specialize in brand management, working as brand managers for companies across various industries. They develop brand strategies, monitor brand performance, ensure brand consistency, and collaborate with creative teams to create compelling brand experiences.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research studies, collecting data, and providing actionable insights to support marketing decision-making. They use qualitative and quantitative research methods, analyze consumer behavior, and identify market trends and opportunities.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and guidance to organizations. They help businesses develop marketing plans, optimize marketing strategies, and identify growth opportunities in competitive markets.