MSc Business Analytics
The MSc Business Analytics program at the University of Exeter...
MSc Marketing
Streatham Campus
INTAKE: September
Program Overview
The MSc Marketing program is a one-year, full-time course that provides students with an in-depth understanding of marketing theory, strategy, and practice. It is structured to focus on both traditional and modern marketing techniques, such as digital marketing, data analysis, and consumer behavior. The program also incorporates practical elements, enabling students to apply their learning to real-world marketing challenges. Graduates of the program are well-equipped to manage and strategize marketing campaigns across various industries, with a focus on both global and local markets.
Curriculum: The curriculum of the MSc Marketing program combines core marketing modules with the opportunity to specialize in areas such as digital marketing, marketing analytics, and international marketing. Key modules include Strategic Marketing Management, Digital Marketing and Social Media, Consumer Behavior, Marketing Research and Analytics, and International Marketing Strategy. The program also features a marketing project or dissertation, where students can investigate a specific marketing issue or opportunity within the context of a business, enabling them to apply theoretical knowledge to practical challenges. Additionally, the program is designed to give students a solid grounding in the use of marketing technologies and data analytics tools.
Research Focus: The University of Exeter is known for its research excellence, particularly in the fields of business and marketing. Faculty members are actively engaged in research on various topics related to marketing, including digital marketing, branding, consumer behavior, and marketing communications. The research-driven teaching approach ensures that students have access to the latest developments in the field, enabling them to critically evaluate marketing practices and contribute to marketing innovation. Research centers within the university provide opportunities for students to participate in cutting-edge research activities, offering further exposure to contemporary marketing trends and challenges.
Industry Engagement: The MSc Marketing program at the University of Exeter places a strong emphasis on industry engagement. The program benefits from the university’s close ties with leading marketing firms and organizations, offering students opportunities for internships, consultancy projects, and industry-led workshops. Through these engagements, students gain hands-on experience and the chance to work on real marketing problems faced by global businesses. The University of Exeter also hosts guest speakers and marketing professionals who share their expertise and insights with students, helping them stay informed about the latest industry trends and best practices.
Global Perspective: The MSc Marketing program at Exeter offers a global perspective on marketing, preparing students to work in an increasingly interconnected and globalized marketplace. The curriculum includes a focus on international marketing strategies, global branding, and cross-cultural consumer behavior, enabling students to understand how marketing strategies differ across regions and cultures. Additionally, the program has a diverse student body and offers opportunities for international study tours, exchange programs, and global marketing projects. This international outlook equips graduates with the skills needed to develop marketing strategies that are effective in diverse global markets.
Location
Streatham Campus
Score
IELTS 7
Tuition Fee
£ 29500
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at the University of Exeter are typically required to have completed a bachelor's degree or equivalent with a minimum overall score of 55% or above. The specific requirements may vary depending on the chosen program and country-specific grading systems.
English Language Proficiency:
IELTS: The minimum requirement is typically an overall score of 6.5, with no less than 6.0 in each component.
TOEFL: The minimum requirement is typically a score of 90 on the internet-based test (iBT), with no less than 20 in each component.
PTE: The minimum requirement is typically a score of 62, with no less than 62 in each component.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Exeter offers a range of scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support talented individuals, and promote diversity and inclusivity.
Global Excellence Scholarships: The Global Excellence Scholarships are prestigious scholarships offered to outstanding international students. These scholarships are awarded based on academic merit and provide a substantial reduction in tuition fees. The value of the scholarships varies, but they can cover up to the full tuition fees for the duration of the program.
International Sanctuary Scholarship: The International Sanctuary Scholarship is designed to support individuals who have sought asylum in the UK. It provides financial assistance to cover tuition fees and living expenses for the duration of the undergraduate program. This scholarship aims to promote access to higher education for talented individuals who have faced significant challenges.
GREAT Scholarships: The University of Exeter participates in the GREAT Scholarships program, which is a joint initiative between the British Council and UK universities. These scholarships are available for students from specific countries and provide financial support for postgraduate studies. The scholarship value varies by country and covers a portion of the tuition fees.
Chevening Scholarships: The University of Exeter is a partner institution for the prestigious Chevening Scholarships. These scholarships are funded by the UK government and provide fully-funded opportunities for outstanding individuals to pursue postgraduate studies in the UK. The scholarships cover tuition fees, living expenses, and other costs.
Sports Scholarships: The University of Exeter offers sports scholarships to talented athletes, both at the undergraduate and postgraduate level. These scholarships recognize excellence in sports performance and provide support in the form of financial assistance, access to sports facilities, coaching, and sports science support.
Subject-Specific Scholarships: Various departments and faculties at the University of Exeter offer subject-specific scholarships for international students. These scholarships are awarded based on academic achievement and may be available for undergraduate, postgraduate, or research programs. The eligibility criteria and scholarship values vary by discipline.
It is important to note that the availability and criteria for scholarships may vary from year to year.
Graduates of the MSc Marketing program have diverse career opportunities in the dynamic field of marketing.
Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and driving brand growth. They oversee product launches, conduct market research, analyze consumer trends, and collaborate with cross-functional teams to achieve marketing objectives.
Digital Marketing Specialist: With their expertise in digital marketing, graduates can work as digital marketing specialists, focusing on online advertising, social media marketing, content creation, and analytics. They help organizations optimize their online presence, engage with customers through digital channels, and measure the effectiveness of digital marketing efforts.
Brand Manager: Graduates can specialize in brand management, working as brand managers for companies across various industries. They develop brand strategies, monitor brand performance, ensure brand consistency, and collaborate with creative teams to create compelling brand experiences.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research studies, collecting data, and providing actionable insights to support marketing decision-making. They use qualitative and quantitative research methods, analyze consumer behavior, and identify market trends and opportunities.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and guidance to organizations. They help businesses develop marketing plans, optimize marketing strategies, and identify growth opportunities in competitive markets.
