Bachelor of Business Administration - Marketing Communications (Co-op)

Application fee: CAD$ 80 + Applying through OUAC 105F Portal charges CAD$ 156 + International Charges CAD$ 10

Academic Requirements: International undergraduate applicants are typically required to have a minimum academic average of 70% or its equivalent in their secondary school studies.

English Language Proficiency:

• IELTS: An overall band score of 6.5, with no individual band score less than 6.
• TOEFL: A minimum score of 83 on the internet-based test (iBT).
• PTE: A minimum score of 59 on the Pearson Test of English.
• DET: A minimum score of 120 on the Duolingo English Test.

Wilfrid Laurier University offers a range of scholarships and financial aid opportunities to support international students in their academic pursuits. These scholarships recognize outstanding academic achievement, leadership qualities, and community involvement. 

International Student Entrance Scholarships: Wilfrid Laurier University offers several entrance scholarships specifically for international students. These scholarships are awarded based on academic excellence and are available for both undergraduate and graduate students. The value of these scholarships varies, with some covering a significant portion of tuition fees.

President's Gold Scholarship of Distinction: This prestigious scholarship is awarded to exceptional incoming international undergraduate students who demonstrate exceptional academic achievement, leadership potential, and community involvement. Recipients of this scholarship receive a renewable award that covers a significant portion of their tuition fees.

International Student Scholarship: The International Student Scholarship is awarded to international undergraduate students who have demonstrated academic excellence and are entering their first year of study at Wilfrid Laurier University. The scholarship amount varies based on the student's academic achievements.

In-Course Scholarships: Wilfrid Laurier University also offers in-course scholarships for international students who have completed at least one year of study at the university. These scholarships are based on academic performance and may be awarded to students who have achieved a certain GPA or have excelled in specific areas of study.

Faculty-specific Scholarships: Some faculties and departments within Wilfrid Laurier University may offer scholarships and awards specific to their respective fields of study. These scholarships may be available to international students based on academic performance, leadership, or other criteria determined by the faculty or department.

External Scholarships and Partnerships: In addition to the university-specific scholarships, international students at Wilfrid Laurier University can also explore external scholarships and funding opportunities. The university has partnerships with various organizations and agencies that offer scholarships to international students, both at the undergraduate and graduate levels.

It is important to note that scholarship eligibility and application processes may vary, and some scholarships may have specific requirements or deadlines. 

Graduating with a Bachelor of Business Administration - Marketing Communications (Co-op) from Wilfrid Laurier University (WLU) opens up diverse and rewarding career opportunities in the field of marketing communications. 

Marketing Coordinator: Marketing coordinators assist in the development and execution of marketing campaigns and initiatives. They coordinate marketing efforts across various channels, such as digital, social media, and traditional advertising, and collaborate with internal teams and external agencies to ensure brand consistency and messaging effectiveness.

Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels and technologies to reach target audiences and drive engagement. They manage online advertising campaigns, optimize website content for search engines, create social media content, and analyze digital marketing metrics to measure performance and inform strategy.

Public Relations Specialist: Public relations specialists are responsible for managing an organization's public image and reputation. They develop communication strategies, write press releases, pitch stories to media outlets, and manage crisis communications to maintain positive relationships with the public, media, and other stakeholders.

Advertising Account Executive: Advertising account executives work for advertising agencies, serving as the main point of contact between clients and agency teams. They develop advertising strategies, oversee the creative process, manage client relationships, and ensure that campaigns meet client objectives and expectations.

Brand Manager: Brand managers are responsible for building and managing the reputation and perception of a brand. They develop brand strategies, oversee product launches, conduct market research to understand consumer preferences, and collaborate with cross-functional teams to ensure brand consistency and relevance.

Social Media Manager: Social media managers are tasked with developing and implementing social media strategies to enhance brand visibility, engagement, and loyalty. They create and curate content for social media platforms, engage with followers, monitor social media trends, and analyze performance metrics to optimize social media campaigns.

Market Research Analyst: Market research analysts gather and analyze data to help organizations understand market trends, consumer behavior, and competitive landscapes. They conduct surveys, interviews, and focus groups, and use statistical analysis software to interpret data and provide insights to inform marketing strategies and decision-making.

Content Marketing Specialist: Content marketing specialists focus on creating and distributing valuable, relevant, and engaging content to attract and retain target audiences. They develop content strategies, write blog posts, articles, and whitepapers, create multimedia content such as videos and infographics, and measure content performance to drive engagement and conversions.

Event Marketing Manager: Event marketing managers plan and execute events and experiential marketing initiatives to promote products, services, and brands. They coordinate logistics, manage budgets, secure sponsorships, and oversee event staff to ensure successful execution and achievement of marketing objectives.

Marketing Consultant: Marketing consultants provide strategic advice and guidance to businesses on marketing and communication strategies. They assess client needs, conduct market research, develop marketing plans, and offer recommendations to help clients achieve their marketing goals and objectives.