Bachelor of Business Administration - Marketing (Co-op)

Application fee: CAD$ 80 + Applying through OUAC 105F Portal charges CAD$ 156 + International Charges CAD$ 10

Academic Requirements: International undergraduate applicants are typically required to have a minimum academic average of 70% or its equivalent in their secondary school studies.

English Language Proficiency:

• IELTS: An overall band score of 6.5, with no individual band score less than 6.
• TOEFL: A minimum score of 83 on the internet-based test (iBT).
• PTE: A minimum score of 59 on the Pearson Test of English.
• DET: A minimum score of 120 on the Duolingo English Test.

Wilfrid Laurier University offers a range of scholarships and financial aid opportunities to support international students in their academic pursuits. These scholarships recognize outstanding academic achievement, leadership qualities, and community involvement. 

International Student Entrance Scholarships: Wilfrid Laurier University offers several entrance scholarships specifically for international students. These scholarships are awarded based on academic excellence and are available for both undergraduate and graduate students. The value of these scholarships varies, with some covering a significant portion of tuition fees.

President's Gold Scholarship of Distinction: This prestigious scholarship is awarded to exceptional incoming international undergraduate students who demonstrate exceptional academic achievement, leadership potential, and community involvement. Recipients of this scholarship receive a renewable award that covers a significant portion of their tuition fees.

International Student Scholarship: The International Student Scholarship is awarded to international undergraduate students who have demonstrated academic excellence and are entering their first year of study at Wilfrid Laurier University. The scholarship amount varies based on the student's academic achievements.

In-Course Scholarships: Wilfrid Laurier University also offers in-course scholarships for international students who have completed at least one year of study at the university. These scholarships are based on academic performance and may be awarded to students who have achieved a certain GPA or have excelled in specific areas of study.

Faculty-specific Scholarships: Some faculties and departments within Wilfrid Laurier University may offer scholarships and awards specific to their respective fields of study. These scholarships may be available to international students based on academic performance, leadership, or other criteria determined by the faculty or department.

External Scholarships and Partnerships: In addition to the university-specific scholarships, international students at Wilfrid Laurier University can also explore external scholarships and funding opportunities. The university has partnerships with various organizations and agencies that offer scholarships to international students, both at the undergraduate and graduate levels.

It is important to note that scholarship eligibility and application processes may vary, and some scholarships may have specific requirements or deadlines. 

Graduating with a Bachelor of Business Administration - Marketing (Co-op) from Wilfrid Laurier University (WLU) opens up a plethora of exciting career opportunities in the dynamic field of marketing. 

Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies for organizations across various industries. Marketing managers are responsible for analyzing market trends, identifying target audiences, managing advertising campaigns, and measuring the effectiveness of marketing initiatives.

Brand Manager: Brand managers are responsible for building and managing the reputation and image of a brand. They develop brand strategies, oversee product launches, and ensure brand consistency across all marketing channels. Brand managers work closely with cross-functional teams to enhance brand equity and drive customer loyalty.

Digital Marketing Specialist: With the increasing importance of digital channels, graduates can pursue careers as digital marketing specialists. These professionals are responsible for developing and executing online marketing campaigns, including search engine optimization (SEO), social media marketing, email marketing, and content marketing, to reach target audiences and drive engagement.

Market Research Analyst: Market research analysts gather and analyze data to help organizations understand market trends, consumer preferences, and competitive landscapes. They conduct surveys, interviews, and focus groups to gather insights, and use statistical techniques and software to analyze data and present findings to inform marketing strategies.

Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and coordinating the development and execution of advertising campaigns. They serve as the main point of contact between clients and agency teams, ensuring that campaigns meet client objectives, budgets, and timelines.

Sales Manager: Graduates can pursue roles as sales managers, leading sales teams and developing strategies to drive revenue growth. Sales managers are responsible for setting sales targets, coaching and training sales representatives, and developing relationships with key clients to maximize sales opportunities.

Product Manager: Product managers oversee the development and management of products or services throughout their lifecycle. They conduct market research, identify customer needs, and collaborate with cross-functional teams to develop and launch new products, as well as improve existing ones.

Public Relations Specialist: Public relations specialists are responsible for managing the public image and reputation of organizations. They develop communication strategies, write press releases, and coordinate media interviews to promote positive media coverage and manage crisis situations.