BSc International Business and Marketing

Undergraduate Entry Requirements:

• Academic Qualifications: International students applying for undergraduate programs at the University of Leeds are typically required to have a minimum academic achievement of 60% or above in their previous studies. This may vary depending on the specific course and country of origin.
• English Language Proficiency: International students whose first language is not English are required to demonstrate their English language proficiency. The accepted English language tests and their minimum score requirements are as follows:
  • IELTS: A minimum overall score of 6.0 with no individual component score below 6.0.
  • TOEFL: A minimum overall score of 72-90, depending on the specific course, with no individual component score below the minimum requirement.
  • PTE: A minimum overall score of 59-62, depending on the specific course, with no individual component score below the minimum requirement

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Leeds:

1. International Undergraduate Scholarships: The University of Leeds offers a range of scholarships specifically for international undergraduate students. These scholarships are awarded based on academic excellence, and the selection criteria may vary depending on the specific scholarship. Some of the popular undergraduate scholarships include the International Undergraduate Science and Engineering Scholarship, the International Undergraduate Arts, Humanities and Cultures Scholarship, and the Business School International Undergraduate Scholarship.

2. Country-Specific Scholarships: The university also offers scholarships that are specific to certain countries or regions. These scholarships aim to attract high-achieving students from those areas and foster international collaborations. Examples of country-specific scholarships include the India Excellence Scholarship, the China Scholarship Council – University of Leeds Scholarships, and the Commonwealth Scholarships.

3. External Scholarships and Funding: In addition to the university's own scholarships, international students at the University of Leeds are encouraged to explore external scholarship opportunities. There are numerous organizations, foundations, and government bodies that offer scholarships and funding for international students studying in the UK. The university provides support and guidance to help students navigate these external scholarship options.

4. Research Council Funding: For international students pursuing research degrees, the University of Leeds encourages them to explore research council funding opportunities. Research councils such as the UK Research and Innovation (UKRI) and the Arts and Humanities Research Council (AHRC) offer funding for research projects across various disciplines. These funding opportunities provide financial support for tuition fees and living expenses during the research period.

It is important to note that the availability and eligibility criteria for scholarships may vary each year.

The BSc International Business and Marketing course at the University of Leeds, UK prepares students for a wide range of exciting career opportunities in the dynamic field of international business and marketing. With a strong focus on both theoretical knowledge and practical skills, graduates of this program are well-equipped to thrive in global business environments. 

1. International Marketing Manager: Graduates can pursue roles as international marketing managers, overseeing the development and implementation of marketing strategies on a global scale. They work closely with cross-functional teams to identify market opportunities, conduct market research, adapt marketing campaigns to different cultures, and drive brand growth in international markets.

2. Brand Manager: With their strong understanding of consumer behavior and marketing principles, graduates can excel as brand managers. They are responsible for managing and enhancing the reputation and visibility of brands in international markets. They develop brand strategies, monitor brand performance, and collaborate with advertising and communication teams to ensure consistent brand messaging across different markets.

3. Digital Marketing Specialist: Given the increasing importance of digital marketing in the global landscape, graduates can pursue careers as digital marketing specialists. They leverage their knowledge of online consumer behavior, SEO, social media marketing, and data analytics to create and optimize digital marketing campaigns targeted at international audiences. They analyze campaign performance, track key metrics, and make data-driven decisions to drive business growth.

4. Market Research Analyst: Graduates can work as market research analysts, helping organizations gather insights into international markets and consumer behavior. They design and conduct market research studies, analyze data, and provide actionable recommendations to inform marketing strategies. They track market trends, assess market potential, and identify new market opportunities for companies operating in global contexts.

5. International Business Development Manager: With their knowledge of international business strategies and market dynamics, graduates can pursue roles as international business development managers. They identify and evaluate potential business opportunities in foreign markets, develop market entry strategies, and negotiate partnerships and collaborations with international stakeholders. They drive business expansion into new territories and contribute to overall organizational growth.

6. Advertising and Promotions Manager: Graduates can work in advertising agencies or marketing departments, managing advertising and promotional campaigns targeted at international markets. They develop creative advertising strategies, coordinate advertising campaigns across different media channels, and ensure effective communication of brand messages to diverse audiences.

7. Sales and Account Manager: Graduates can pursue careers in sales and account management, focusing on international markets. They build and maintain relationships with clients and customers in different countries, negotiate contracts, and drive sales growth. They possess a deep understanding of international markets and consumer preferences, enabling them to effectively meet customer needs and achieve sales targets.

The University of Leeds has a strong reputation and extensive industry connections, providing students with access to career guidance, internship opportunities, and networking events. The university's Careers Centre offers support in career planning, job search strategies, and interview preparation, helping students make a smooth transition from university to the professional world.