Master of Business Administration
The Master of Business Administration (MBA) program at UNBC is designed to prepare stud...
Bachelor of Commerce in Marketing
Prince George
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Commerce in Marketing program at the University of Northern British Columbia (UNBC) is designed to prepare students for dynamic and evolving careers in marketing and related fields. This program offers a comprehensive understanding of marketing principles, strategies, and techniques, equipping students with the knowledge and skills needed to thrive in today's competitive business environment. With a focus on consumer behavior, market research, digital marketing, branding, and strategic marketing management, UNBC's program prepares graduates for diverse roles in marketing departments, advertising agencies, market research firms, and digital marketing agencies.
Curriculum: The curriculum of the Bachelor of Commerce in Marketing program at UNBC covers a wide range of topics relevant to modern marketing professionals. Core courses include marketing management, consumer behavior, market research, digital marketing, branding, advertising, and marketing analytics. Students also have the opportunity to take elective courses in areas such as social media marketing, e-commerce, marketing communications, or international marketing. The program emphasizes experiential learning through case studies, projects, and internships, allowing students to apply theoretical knowledge to real-world marketing challenges.
Research Focus: UNBC's Bachelor of Commerce in Marketing program emphasizes research as a fundamental aspect of understanding consumer behavior, market trends, and marketing strategies. Students have the opportunity to engage in research projects that explore current issues and innovations in marketing, such as consumer preferences, market segmentation, product positioning, or marketing effectiveness. Faculty members actively involve students in research initiatives that contribute to the advancement of marketing knowledge and practice. Through research experiences, students develop critical thinking skills, analytical abilities, and a deeper understanding of the complexities of marketing in today's marketplace.
Industry Engagement: UNBC places a strong emphasis on industry engagement and practical learning experiences in its Bachelor of Commerce in Marketing program. The program collaborates with businesses, marketing agencies, advertising firms, and market research companies to provide students with internship opportunities, co-op placements, and industry projects. Students have the opportunity to gain hands-on experience through internships in marketing departments of organizations, where they can apply marketing concepts and strategies in real-world settings. These industry engagements help students develop practical skills, build professional networks, and gain valuable insights into the marketing profession.
Global Perspective: As a leading institution in global education, UNBC integrates a global perspective into its Bachelor of Commerce in Marketing program, recognizing the global nature of today's marketplace. Courses explore global marketing trends, international market entry strategies, cross-cultural consumer behavior, and global branding strategies. Students are encouraged to consider the cultural, economic, and regulatory factors that shape marketing decisions and practices around the world. Study abroad programs, international exchanges, and cross-cultural learning experiences further enhance students' understanding of global marketing environments and prepare them to navigate the complexities of global markets and international business relationships.
Location
Prince George
Score
IELTS 6.5
Tuition Fee
CAD 24771
ENTRY REQUIREMENTS for International Students:
Application Fees: CAD $ 125
Academic Requirements: International students should have a minimum average of 65% or equivalent in their high school or secondary school studies. This average is calculated based on the applicant's best six academic courses.
English Language Proficiency:
- IELTS: An overall band score of 6.5, with no individual band score less than 6.
- TOEFL: A minimum score of 90 on the internet-based test (iBT).
- PTE: A minimum score of 65 on the Pearson Test of English.
- DET: A minimum score of 105 on the Duolingo English Test.
The University of Northern British Columbia (UNBC) offers several scholarships and financial aid opportunities to support international students in their academic pursuits. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
International Excellence Entrance Scholarship: This scholarship is awarded to international students entering their first year of study at UNBC. The scholarship values range from $2,500 to $10,000, depending on the academic achievements of the students.
International Major Entrance Scholarship: This scholarship is available to international students entering undergraduate programs in specific disciplines, such as Business Administration, Environmental Science, Computer Science, and more. The scholarship amounts range from $5,000 to $15,000 per year.
External Scholarships: UNBC also encourages international students to explore external scholarship opportunities. The university provides resources and information about external scholarships that international students can apply for, including government scholarships, private foundations, and international organizations.
International Student Work Study Program: UNBC offers an International Student Work Study Program that provides on-campus employment opportunities for international students. This program allows students to gain work experience while studying and earn income to support their education.
Donor-Funded Scholarships: UNBC has a range of donor-funded scholarships that are available to both domestic and international students. These scholarships are supported by generous contributions from individuals, organizations, and businesses who value education and want to support students in their academic journey.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year. Applying for scholarships at UNBC usually requires a separate application process, and some scholarships may require additional documentation, such as letters of recommendation or personal statements. International students are encouraged to carefully review the scholarship requirements and deadlines to ensure a successful application.
Graduates of the Bachelor of Commerce in Marketing program at the University of Northern British Columbia (UNBC) are well-prepared to pursue a variety of exciting career paths in the dynamic field of marketing. With a strong foundation in marketing principles, consumer behavior, market research, and strategic planning, UNBC's graduates are sought after by a wide range of industries, including corporations, advertising agencies, market research firms, digital marketing agencies, and non-profit organizations.
Marketing Manager/Director: Many graduates aspire to become marketing managers or directors, responsible for developing and executing marketing strategies to promote products or services. They oversee marketing campaigns, manage marketing budgets, and analyze market trends to identify opportunities for growth. Marketing managers/directors may work for corporations, advertising agencies, or marketing consulting firms.
Digital Marketing Specialist/Manager: With the increasing importance of digital channels in marketing, graduates may specialize in digital marketing roles. They develop and implement digital marketing campaigns across various platforms such as social media, search engines, email, and mobile apps. Digital marketing specialists/managers may work for corporations, digital marketing agencies, or e-commerce companies.
Brand Manager: Brand managers are responsible for managing and enhancing the reputation and visibility of brands. They develop brand strategies, oversee brand campaigns, and ensure brand consistency across all marketing channels. Brand managers may work for consumer goods companies, retail chains, or branding agencies.
Market Research Analyst/Manager: Graduates may pursue careers in market research, conducting research to understand consumer preferences, market trends, and competitive landscapes. They design and implement research studies, analyze data, and present insights to inform marketing strategies and business decisions. Market research analysts/managers may work for market research firms, consulting companies, or corporations.
Advertising Account Executive/Manager: Advertising account executives or managers work in advertising agencies, managing client accounts and overseeing the development and execution of advertising campaigns. They collaborate with creative teams, media planners, and clients to create effective advertising strategies that meet client objectives. Advertising account executives/managers may work for advertising agencies, media companies, or marketing departments.
Social Media Manager/Coordinator: With the growing importance of social media in marketing, graduates may specialize in social media management roles. They develop social media strategies, create content, engage with followers, and analyze social media metrics to optimize performance. Social media managers/coordinators may work for corporations, social media agencies, or non-profit organizations.
Product Manager: Product managers are responsible for managing the development and marketing of specific products or product lines. They conduct market research, define product features, and coordinate product launches and promotions. Product managers may work for technology companies, consumer goods manufacturers, or pharmaceutical companies.
Marketing Consultant: Many graduates choose to work as marketing consultants, providing strategic advice and solutions to businesses seeking to improve their marketing effectiveness. They assess marketing challenges, develop marketing strategies, and provide guidance on branding, market positioning, and customer acquisition. Marketing consultants may work independently or for marketing consulting firms.
E-commerce Manager: With the growth of e-commerce, graduates may pursue careers as e-commerce managers, overseeing online sales channels and digital storefronts. They optimize website usability, manage online advertising campaigns, and analyze e-commerce metrics to drive sales and customer engagement. E-commerce managers may work for retail companies, e-commerce platforms, or digital marketing agencies.
Public Relations Specialist/Manager: Some graduates specialize in public relations, managing communications between organizations and their stakeholders. They develop PR strategies, write press releases, and cultivate relationships with media outlets to enhance brand reputation and manage crises. Public relations specialists/managers may work for corporations, PR agencies, or government agencies.
