Bachelor of Arts in Recreation and Sport Business (Optional Co-op)

Waterloo

 

INTAKE: September

Program Overview

The Bachelor of Arts in Recreation and Sport Business program at the University of Waterloo is designed to provide students with a comprehensive understanding of the recreational and sports industries, along with essential business skills. This interdisciplinary program combines coursework in recreation and sport management, marketing, finance, and entrepreneurship to prepare students for diverse careers in the sports, recreation, and leisure sectors. With a curriculum that emphasizes experiential learning, industry connections, and global perspectives, students are prepared for diverse career opportunities in the sports, recreation, and leisure sectors. Whether pursuing careers in sports marketing, event management, facility operations, entrepreneurship, or other areas, graduates of the program are equipped to succeed in the dynamic and evolving field of recreation and sport business.

Curriculum:

1. Core Curriculum: The program features a core curriculum that covers fundamental concepts in recreation and sport management, business administration, and entrepreneurship. Students gain knowledge of the principles and practices of recreational programming, facility management, event planning, marketing, finance, and organizational behavior.

2. Specialization Options: Students have the opportunity to specialize in specific areas within the recreation and sports industry, such as sports marketing, event management, facility operations, community recreation, or sport entrepreneurship. Specialization courses allow students to deepen their knowledge and skills in their chosen area of interest.

3. Business Skills Development: The program emphasizes the development of essential business skills, including strategic planning, financial analysis, marketing strategy, project management, and leadership. Students learn how to apply business principles and practices to the unique challenges and opportunities within the recreation and sports sectors.

4. Experiential Learning Opportunities: The program offers experiential learning opportunities to complement classroom instruction. Students have the opportunity to gain hands-on experience through co-operative education (co-op) work terms, internships, practicums, and field placements with sports organizations, recreation centers, event management companies, or other industry partners.

5. Industry Connections: The program has strong connections with industry partners, including sports organizations, recreation agencies, professional sports teams, event management firms, and sports facilities. Through guest lectures, networking events, and industry projects, students have the opportunity to learn from industry professionals and build valuable connections for future career opportunities.

6. Entrepreneurship Focus: The program has a focus on entrepreneurship, encouraging students to develop innovative ideas and solutions for the sports and recreation industry. Students learn how to identify business opportunities, develop business plans, and launch their own ventures. They may also have the opportunity to participate in entrepreneurship competitions or start-up incubator programs.

7. Legal and Ethical Considerations: The program addresses legal and ethical considerations relevant to the sports and recreation industry, including risk management, liability issues, intellectual property rights, and ethical decision-making. Students learn how to navigate legal and regulatory frameworks to ensure compliance and minimize legal risks.

8. Global Perspectives: The program explores global perspectives on recreation and sport business, including international trends, cultural differences, and emerging markets. Students gain an understanding of the globalized nature of the sports and recreation industry and the opportunities and challenges associated with operating in a global context.

Pollster Education

Location

Waterloo

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

CAD 45000

Application Fees : CAD$ 251

Undergraduate Entry Requirements:

  1. Academic Achievement: International students applying for undergraduate programs at the University of Waterloo are expected to have a minimum academic achievement of 80% or above in their secondary school studies.  

  2. English Language Proficiency: The accepted English language tests and their minimum score requirements are as follows:

    • IELTS: Overall score of 6.5 with no band less than 6.5 in writing, 6.0 in reading, 6.0 in listening, and 6.5 in speaking.
    • TOEFL: Minimum score of 90 on the Internet-based Test (iBT).
    • PTE: Minimum score of 63.
    • DET (Duolingo English Test): Minimum score of 120.

It is important to note that meeting the minimum entry requirements does not guarantee admission to the University of Waterloo. The university receives a large number of applications and admission decisions are based on a holistic assessment of various factors, including academic performance, test scores, personal statements, and letters of recommendation.

The University of Waterloo offers several scholarships and financial aid options to support international students in their academic journey. These scholarships recognize academic excellence, leadership potential, and contributions to the community. 

  1. International Master's Award of Excellence: This scholarship is available to international students entering a research-based master's program. It provides funding of up to $2,500 per term for a maximum of five terms.

  2. Ontario Graduate Scholarship (OGS): The OGS is a merit-based scholarship available to domestic and international students pursuing a graduate degree at the University of Waterloo. The scholarship provides funding of up to $15,000 per year for a maximum of two or three years, depending on the program.

  3. President's Scholarship of Distinction: This prestigious scholarship is awarded to top international students entering an undergraduate program at the University of Waterloo. The scholarship covers full tuition for up to four years of study.

  4. International Student Entrance Scholarships: These scholarships are available to high-achieving international students applying for undergraduate programs. The value of the scholarships varies and is renewable for up to four years, based on academic performance.

  5. Faculty-specific Scholarships: Various faculties at the University of Waterloo offer scholarships specifically for international students. These scholarships are based on academic achievement, leadership potential, and involvement in extracurricular activities within the respective faculty.

  6. Donor-funded Scholarships: The university receives generous contributions from donors, which are used to establish scholarships for international students. These scholarships may have specific eligibility criteria and application processes.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary. To apply for scholarships, international students are typically required to submit an application for admission to the university. Some scholarships may have additional application requirements, such as essays or reference letters. It is important to care.

Graduates of the Bachelor of Arts in Recreation and Sport Business program at the University of Waterloo are well-equipped to pursue rewarding careers in various sectors of the sports, recreation, and leisure industries. With a blend of theoretical knowledge, practical skills, and industry experience gained through co-operative education (co-op) work terms, internships, and hands-on projects, graduates are prepared for diverse career opportunities.  

1. Sports Marketing Specialist: Graduates may work as sports marketing specialists, developing and implementing marketing strategies to promote sports events, teams, athletes, or sports-related products and services. They may work for sports organizations, marketing agencies, sports leagues, or corporate sponsors, leveraging their knowledge of consumer behavior, market research, branding, and digital marketing.

2. Event Coordinator/Manager: Graduates may pursue careers as event coordinators or managers, organizing and managing sports events, tournaments, and competitions. They may work for sports organizations, event management companies, or sports facilities, coordinating logistics, managing budgets, and ensuring that events run smoothly and successfully. They may specialize in areas such as event planning, venue management, or sponsorship activation.

3. Facility Manager: Graduates may work as facility managers, overseeing the operations and management of sports facilities, recreation centers, or fitness clubs. They may be responsible for facility maintenance, staffing, budgeting, programming, and customer service. They ensure that facilities meet safety and regulatory standards and provide a positive experience for users.

4. Sports Business Analyst: Graduates may work as sports business analysts, conducting market research, data analysis, and financial modeling to support decision-making in the sports industry. They may analyze trends in sports consumer behavior, evaluate the financial performance of sports organizations, or assess the economic impact of sports events and investments. They may work for sports teams, leagues, consulting firms, or research organizations.

5. Sponsorship and Partnership Manager: Graduates may work as sponsorship and partnership managers, developing and managing relationships with corporate sponsors, advertisers, and partners within the sports industry. They negotiate sponsorship deals, develop sponsorship packages, and oversee activation strategies to maximize brand exposure and return on investment for sponsors. They may work for sports organizations, marketing agencies, or corporate sponsors.

6. Sports Entrepreneur: Graduates may become sports entrepreneurs, launching their own ventures in the sports and recreation industry. They may start sports-related businesses such as sports facilities, sports equipment stores, sports leagues, sports technology companies, or sports event management firms. They develop business plans, secure funding, and manage operations to build successful ventures.

7. Sports Policy and Advocacy Specialist: Graduates may work as sports policy and advocacy specialists, advocating for policies and initiatives that promote access to sports and recreation opportunities, support athlete development, and enhance community well-being. They may work for government agencies, non-profit organizations, or advocacy groups, lobbying for funding, resources, and policy changes to support sports participation and development.

8. Sports Tourism Manager: Graduates may work in sports tourism roles, promoting destinations and events to attract visitors and generate economic impact through sports-related tourism activities. They may work for tourism boards, destination marketing organizations, or event management firms, developing sports tourism strategies, coordinating events, and collaborating with local stakeholders to maximize tourism benefits.


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