Master of Business, Entrepreneurship and Technology
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Bachelor of Arts in Speech Communication (Optional Co-op)
Waterloo
INTAKE: September
Program Overview
The Bachelor of Arts in Speech Communication program at the University of Waterloo offers students a comprehensive understanding of communication theory, practice, and research. Through a combination of theoretical coursework, practical experiences, and optional co-op placements, students develop strong communication skills, critical thinking abilities, and a deep understanding of the role of communication in diverse contexts. The program prepares students for a wide range of career opportunities in fields such as media, public relations, marketing, corporate communication, digital media, and more.
Curriculum:
1. Communication Theory: The program begins with foundational courses introducing students to key concepts, theories, and models of communication. Students explore topics such as interpersonal communication, intercultural communication, organizational communication, rhetoric, persuasion, and media studies. They examine how communication shapes relationships, identities, cultures, and societies.
2. Public Speaking and Presentation Skills: Students develop effective public speaking and presentation skills through courses and practical exercises. They learn techniques for preparing and delivering speeches, managing stage fright, engaging with audiences, and using visual aids effectively. They have opportunities to practice public speaking in various contexts, from informative presentations to persuasive speeches.
3. Interpersonal Communication: Students study theories and principles of interpersonal communication, focusing on the dynamics of face-to-face interaction, relationship development, and conflict resolution. They learn about communication styles, listening skills, nonverbal communication, and strategies for building healthy relationships and resolving interpersonal conflicts.
4. Media and Digital Communication: The program examines the role of media and digital communication in contemporary society. Students explore topics such as media literacy, social media, digital storytelling, online communities, and media ethics. They analyze how media technologies shape communication practices, influence public opinion, and impact social and political processes.
5. Professional Communication: Students learn about professional communication practices in various contexts, including business, government, and non-profit organizations. They develop skills in writing business documents, crafting persuasive messages, conducting interviews, and delivering presentations in professional settings. They learn how to communicate effectively with diverse stakeholders, including employees, clients, and the public.
6. Communication Research: Students gain hands-on experience in communication research methods, including qualitative and quantitative approaches. They learn how to design research studies, collect and analyze data, and interpret findings. They may conduct research projects on topics such as media effects, audience reception, organizational communication, or interpersonal communication dynamics.
7. Optional Co-op Experience: The optional co-operative education component allows students to gain practical work experience through paid co-op work terms. Co-op placements may include opportunities in media organizations, public relations agencies, marketing firms, corporate communication departments, or non-profit organizations. Students have the opportunity to apply their communication skills in real-world settings, gain professional experience, and build their professional networks.
Location
Waterloo
Score
IELTS: 6.5
Tuition Fee
CAD 45000
Application Fees : CAD$ 251
Undergraduate Entry Requirements:
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Academic Achievement: International students applying for undergraduate programs at the University of Waterloo are expected to have a minimum academic achievement of 80% or above in their secondary school studies.
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English Language Proficiency: The accepted English language tests and their minimum score requirements are as follows:
- IELTS: Overall score of 6.5 with no band less than 6.5 in writing, 6.0 in reading, 6.0 in listening, and 6.5 in speaking.
- TOEFL: Minimum score of 90 on the Internet-based Test (iBT).
- PTE: Minimum score of 63.
- DET (Duolingo English Test): Minimum score of 120.
It is important to note that meeting the minimum entry requirements does not guarantee admission to the University of Waterloo. The university receives a large number of applications and admission decisions are based on a holistic assessment of various factors, including academic performance, test scores, personal statements, and letters of recommendation.
The University of Waterloo offers several scholarships and financial aid options to support international students in their academic journey. These scholarships recognize academic excellence, leadership potential, and contributions to the community.
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International Master's Award of Excellence: This scholarship is available to international students entering a research-based master's program. It provides funding of up to $2,500 per term for a maximum of five terms.
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Ontario Graduate Scholarship (OGS): The OGS is a merit-based scholarship available to domestic and international students pursuing a graduate degree at the University of Waterloo. The scholarship provides funding of up to $15,000 per year for a maximum of two or three years, depending on the program.
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President's Scholarship of Distinction: This prestigious scholarship is awarded to top international students entering an undergraduate program at the University of Waterloo. The scholarship covers full tuition for up to four years of study.
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International Student Entrance Scholarships: These scholarships are available to high-achieving international students applying for undergraduate programs. The value of the scholarships varies and is renewable for up to four years, based on academic performance.
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Faculty-specific Scholarships: Various faculties at the University of Waterloo offer scholarships specifically for international students. These scholarships are based on academic achievement, leadership potential, and involvement in extracurricular activities within the respective faculty.
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Donor-funded Scholarships: The university receives generous contributions from donors, which are used to establish scholarships for international students. These scholarships may have specific eligibility criteria and application processes.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary. To apply for scholarships, international students are typically required to submit an application for admission to the university. Some scholarships may have additional application requirements, such as essays or reference letters. It is important to care.
Graduates of the Bachelor of Arts in Speech Communication program at the University of Waterloo are equipped with a versatile skill set that prepares them for a wide range of career opportunities in various industries. With strong communication skills, critical thinking abilities, and practical experience gained through optional co-op placements, graduates are well-positioned to pursue fulfilling careers in fields such as media, public relations, marketing, corporate communication, digital media, and more.
1. Public Relations Specialist: Graduates may work as public relations specialists, representing organizations or individuals and managing their communication with the public, media, and stakeholders. They may develop public relations campaigns, write press releases, organize events, and cultivate relationships with media outlets to enhance their clients' reputation and brand image.
2. Marketing Coordinator: Graduates may pursue careers in marketing, working for companies or agencies to develop and execute marketing strategies to promote products or services. They may conduct market research, analyze consumer trends, create marketing materials, and manage digital marketing campaigns to attract and retain customers.
3. Corporate Communication Manager: Graduates may work in corporate communication departments, managing internal and external communication for organizations. They may develop communication plans, write corporate announcements, coordinate employee communication channels, and liaise with media outlets to convey the organization's messages and maintain its reputation.
4. Media Producer: Graduates may work as media producers, creating content for various media platforms such as television, radio, podcasts, or digital media channels. They may develop and produce news segments, documentaries, talk shows, or online videos, overseeing all aspects of production from scripting to editing to distribution.
5. Digital Content Creator: Graduates may pursue careers as digital content creators, producing content for websites, social media platforms, or online publications. They may write articles, create videos, design infographics, or produce podcasts to engage audiences and drive traffic to digital platforms.
6. Human Resources Specialist: Graduates may work in human resources departments, utilizing their communication skills to recruit, train, and engage employees. They may develop internal communication strategies, conduct employee training sessions, facilitate team-building activities, and resolve workplace conflicts through effective communication.
7. Event Planner: Graduates may work as event planners, organizing and coordinating events such as conferences, fundraisers, or product launches. They may work for event management companies, non-profit organizations, or corporate clients, handling logistics, managing vendors, and ensuring smooth communication before, during, and after events.
8. Communication Consultant: Graduates may work as communication consultants, providing expertise and guidance to organizations on communication strategies, crisis management, or stakeholder engagement. They may work independently or for consulting firms, conducting communication audits, developing strategic plans, and providing training to improve communication effectiveness.
