MSc International Tourism Management and Marketing

Jubilee Campus

 

INTAKE: September

Program Overview

The MSc International Tourism Management and Marketing program at the University of Nottingham, United Kingdom, is a highly specialized course designed for those seeking to develop expertise in the global tourism and hospitality industry. This program provides students with the knowledge and skills needed to navigate the rapidly evolving tourism sector, with a focus on international management strategies, marketing practices, and sustainable tourism. With a blend of theoretical foundations and practical applications, the program is ideal for individuals aiming to pursue leadership roles in tourism management, marketing, and related fields across the globe.

Curriculum: The MSc International Tourism Management and Marketing curriculum is designed to provide students with a comprehensive understanding of the global tourism industry. Core modules include Strategic Tourism Management, Tourism Marketing, Tourism and Sustainability, International Consumer Behavior, and Global Tourism Trends. Students will explore a variety of topics, such as destination marketing, tourism policy, and digital marketing strategies within the context of international tourism. In addition to these core subjects, the program offers optional modules that allow students to specialize in areas like Event Management, Tourism and Hospitality Branding, and Crisis Management in Tourism. The program also incorporates practical experiences through industry projects, group assignments, and a dissertation that enables students to apply their learning in real-world contexts.

Research Focus: The MSc International Tourism Management and Marketing program is underpinned by cutting-edge research in tourism studies. The University of Nottingham’s School of Hospitality and Tourism Management is renowned for its research excellence in areas such as tourism marketing strategies, tourism consumer behavior, destination management, and sustainable tourism practices. Students have access to the latest research and trends within the tourism industry, allowing them to develop a deep understanding of emerging topics, such as digital transformation in tourism, tourism sustainability, and the impact of global events on tourism. The research focus encourages students to critically evaluate tourism policies, analyze tourism marketing techniques, and develop innovative solutions to challenges within the industry.

Industry Engagement: The MSc International Tourism Management and Marketing program places a strong emphasis on industry engagement, ensuring that students gain practical experience and insights into the tourism sector. The University of Nottingham has extensive connections with tourism organizations, travel agencies, hospitality groups, and marketing firms, offering students valuable opportunities to engage with industry professionals. Through guest lectures, industry workshops, internships, and consultancy projects, students can build a network of contacts and gain firsthand experience in tourism management and marketing. The program also collaborates with tourism-related businesses to provide real-world case studies and field trips, allowing students to apply theoretical knowledge to practice. This industry engagement ensures that graduates are equipped with the skills and experience necessary for successful careers in the global tourism industry.

Global Perspective: With its diverse student body and global focus, the MSc International Tourism Management and Marketing program provides students with a unique opportunity to gain an international perspective on the tourism industry. The University of Nottingham attracts students from around the world, creating a multicultural learning environment where ideas and experiences can be shared. The program also offers opportunities for students to explore tourism trends and marketing strategies in different regions, including Asia, Europe, and the Americas. Through study trips, collaborations with international tourism organizations, and access to global case studies, students gain a comprehensive understanding of the challenges and opportunities in international tourism management. This global perspective ensures that graduates are well-prepared to work in the dynamic and diverse field of tourism management and marketing.

Pollster Education

Location

Jubilee Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 26250

Postgraduate Entry Requirements: 

  • Academic Qualifications: Students should have completed a bachelor's degree or its equivalent with a minimum of 60% or above in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements or prerequisite knowledge.

  • English Language Proficiency: Similar to undergraduate programs, international students are required to demonstrate English language proficiency for postgraduate studies. The minimum English language requirements are typically an IELTS score of 6.5 overall, with no less than 6.0 in each component. Alternatively, a TOEFL score of 72-90 or a PTE score of 65-72 may be accepted.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Nottingham:

International Excellence Scholarship: The University of Nottingham offers the International Excellence Scholarship to high-achieving international students. This scholarship is merit-based and provides a tuition fee reduction of up to £4,000 for postgraduate students.

Developing Solutions Scholarships: The Developing Solutions Scholarships are targeted at students from developing countries. These scholarships cover full tuition fees and provide additional support for living expenses. The aim of these scholarships is to empower students from disadvantaged backgrounds and enable them to make a positive impact in their home countries.

Sports Scholarships: The university recognizes the importance of sports and offers Sports Scholarships to exceptional athletes. These scholarships provide financial support to talented sportsmen and sportswomen, helping them balance their sporting commitments with their academic studies.

Nottingham Global Scholarships: The Nottingham Global Scholarships are awarded to outstanding international students across various academic disciplines. These scholarships provide financial assistance in the form of a tuition fee reduction.

Research Scholarships: The University of Nottingham offers a range of scholarships specifically for international students pursuing research degrees (Ph.D. or MRes). These scholarships provide funding to cover tuition fees and living expenses, allowing students to focus on their research projects.

Country-Specific Scholarships: The university also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, leadership potential, or specific criteria defined by the sponsoring organizations or governments.

Alumni Scholarships: The University of Nottingham values its alumni and offers scholarships exclusively for students who have completed a previous degree at the university. These scholarships provide financial support for further studies at the university.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc International Tourism Management and Marketing program have excellent career prospects in various sectors of the global tourism industry.

Destination Marketing and Management: Graduates can work in destination marketing organizations or tourism boards, promoting tourist destinations and developing marketing strategies to attract visitors. They can be involved in destination branding, tourism product development, and destination management.

Tourism Consultancy: Graduates can pursue careers in tourism consultancy, providing expertise and strategic advice to tourism organizations, hospitality businesses, or government agencies. They can assist in market research, tourism planning, and sustainable tourism development.

Tourism Marketing and Sales: Graduates can work in marketing and sales roles within tourism organizations, such as hotels, travel agencies, or tour operators. They can develop and implement marketing campaigns, manage digital marketing channels, and engage with customers to drive tourism revenue.

Event Management: Graduates can specialize in event management within the tourism industry, organizing and managing international conferences, exhibitions, or major tourism events. They can be responsible for event planning, logistics, sponsorship, and stakeholder management.

Sustainable Tourism Development: Graduates can contribute to sustainable tourism development, working in roles that focus on environmental conservation, community engagement, and responsible tourism practices. They can be involved in sustainable tourism planning, ecotourism initiatives, or corporate social responsibility programs within the tourism industry.


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