MSc International Tourism Management and Marketing

Jubilee Campus

 

INTAKE: September

Program Overview

The MSc International Tourism Management and Marketing program at the University of Nottingham is designed to provide students with a comprehensive understanding of the tourism industry, with a particular focus on strategic marketing and management practices. The program combines theoretical knowledge with practical skills to prepare students for leadership roles in the global tourism sector.

  1. Core Tourism Modules: The program includes a range of core modules that cover various aspects of international tourism, including tourism marketing, destination management, sustainable tourism, tourism policy, and consumer behavior in the tourism industry. These modules provide students with a solid foundation in key tourism disciplines and their application in an international context.

  2. Strategic Marketing and Management: The program emphasizes the strategic aspects of tourism marketing and management. Students learn how to develop effective marketing strategies, analyze consumer behavior, manage tourism operations, and implement sustainable practices in the tourism industry. The curriculum equips students with the skills necessary to navigate the complexities of the global tourism market.

  3. Destination Marketing and Branding: The program explores destination marketing and branding strategies, focusing on how to promote tourist destinations and create unique visitor experiences. Students learn how to develop destination marketing campaigns, utilize digital marketing tools, and enhance the competitiveness of tourist destinations in the global marketplace.

  4. Industry Connections and Practical Experience: The University of Nottingham has strong connections with the tourism industry, providing students with opportunities for practical experience and networking. The program may include field trips, guest lectures from industry professionals, and the option to undertake a work placement in a tourism-related organization. These experiences enhance students' understanding of the industry and provide valuable insights into real-world challenges and practices.

  5. Research and Analytical Skills: The program emphasizes the development of research and analytical skills. Students learn how to conduct tourism research, analyze data, and apply research findings to inform decision-making in the tourism industry. These skills are valuable in roles that require data-driven insights and evidence-based strategies.

Pollster Education

Location

Jubilee Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 25000

Postgraduate Entry Requirements: 

  • Academic Qualifications: Students should have completed a bachelor's degree or its equivalent with a minimum of 60% or above in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements or prerequisite knowledge.

  • English Language Proficiency: Similar to undergraduate programs, international students are required to demonstrate English language proficiency for postgraduate studies. The minimum English language requirements are typically an IELTS score of 6.5 overall, with no less than 6.0 in each component. Alternatively, a TOEFL score of 72-90 or a PTE score of 65-72 may be accepted.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Nottingham:

  1. International Excellence Scholarship: The University of Nottingham offers the International Excellence Scholarship to high-achieving international students. This scholarship is merit-based and provides a tuition fee reduction of up to £4,000 for postgraduate students.
  2. Developing Solutions Scholarships: The Developing Solutions Scholarships are targeted at students from developing countries. These scholarships cover full tuition fees and provide additional support for living expenses. The aim of these scholarships is to empower students from disadvantaged backgrounds and enable them to make a positive impact in their home countries.
  3. Sports Scholarships: The university recognizes the importance of sports and offers Sports Scholarships to exceptional athletes. These scholarships provide financial support to talented sportsmen and sportswomen, helping them balance their sporting commitments with their academic studies.
  4. Nottingham Global Scholarships: The Nottingham Global Scholarships are awarded to outstanding international students across various academic disciplines. These scholarships provide financial assistance in the form of a tuition fee reduction.
  5. Research Scholarships: The University of Nottingham offers a range of scholarships specifically for international students pursuing research degrees (Ph.D. or MRes). These scholarships provide funding to cover tuition fees and living expenses, allowing students to focus on their research projects.
  6. Country-Specific Scholarships: The university also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, leadership potential, or specific criteria defined by the sponsoring organizations or governments.
  7. Alumni Scholarships: The University of Nottingham values its alumni and offers scholarships exclusively for students who have completed a previous degree at the university. These scholarships provide financial support for further studies at the university.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc International Tourism Management and Marketing program have excellent career prospects in various sectors of the global tourism industry.

  1. Destination Marketing and Management: Graduates can work in destination marketing organizations or tourism boards, promoting tourist destinations and developing marketing strategies to attract visitors. They can be involved in destination branding, tourism product development, and destination management.

  2. Tourism Consultancy: Graduates can pursue careers in tourism consultancy, providing expertise and strategic advice to tourism organizations, hospitality businesses, or government agencies. They can assist in market research, tourism planning, and sustainable tourism development.

  3. Tourism Marketing and Sales: Graduates can work in marketing and sales roles within tourism organizations, such as hotels, travel agencies, or tour operators. They can develop and implement marketing campaigns, manage digital marketing channels, and engage with customers to drive tourism revenue.

  4. Event Management: Graduates can specialize in event management within the tourism industry, organizing and managing international conferences, exhibitions, or major tourism events. They can be responsible for event planning, logistics, sponsorship, and stakeholder management.

  5. Sustainable Tourism Development: Graduates can contribute to sustainable tourism development, working in roles that focus on environmental conservation, community engagement, and responsible tourism practices. They can be involved in sustainable tourism planning, ecotourism initiatives, or corporate social responsibility programs within the tourism industry.


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