Bachelor of Commerce (Honours) in Marketing

North Oshawa

 

INTAKE: September

Program Overview

The Bachelor of Commerce (Honours) in Marketing program at Ontario Tech University is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices in today's dynamic business environment. The Bachelor of Commerce (Honours) in Marketing program at Ontario Tech University provides students with a comprehensive education in marketing, equipping them with the tools and expertise to excel in the dynamic and ever-evolving field of marketing. Graduates emerge as skilled marketing professionals ready to make meaningful contributions to businesses, organizations, and industries worldwide.

Curriculum:

  1. Core Curriculum: The program offers a rigorous curriculum covering key areas of marketing, including consumer behavior, marketing research, brand management, digital marketing, advertising, and strategic marketing management. Students gain a solid foundation in business fundamentals, economics, finance, and management principles alongside specialized marketing courses.

  2. Industry-Relevant Skills: Through a blend of theoretical learning and practical experiences, students develop a diverse set of skills essential for success in the field of marketing. These skills include market analysis, marketing communications, product development, pricing strategies, market segmentation, and customer relationship management.

  3. Experiential Learning Opportunities: The program emphasizes experiential learning opportunities to allow students to apply their knowledge and skills in real-world settings. Students may participate in internships, co-op placements, industry projects, case competitions, and research initiatives, gaining hands-on experience and building valuable industry connections.

  4. Cutting-Edge Marketing Technologies: Students are exposed to the latest marketing technologies and tools used in the industry, including digital analytics platforms, social media marketing software, customer relationship management (CRM) systems, and marketing automation tools. They learn how to leverage these technologies to analyze consumer behavior, execute marketing campaigns, and measure campaign performance effectively.

  5. Faculty Expertise: The program is taught by experienced faculty members who are experts in their respective fields of marketing. Faculty members bring industry insights, research expertise, and practical knowledge into the classroom, enriching students' learning experiences and providing mentorship and guidance throughout their academic journey.

  6. Industry Partnerships: Ontario Tech University has established strong partnerships with leading companies, marketing agencies, and organizations, providing students with opportunities for networking, internships, and collaborative projects. These partnerships enhance students' exposure to real-world marketing challenges and facilitate their transition into the workforce upon graduation.

  7. Career Preparation: Graduates of the Bachelor of Commerce (Honours) in Marketing program are well-prepared to pursue diverse career paths in marketing, advertising, brand management, market research, digital marketing, sales management, and related fields. The program equips students with the knowledge, skills, and practical experience needed to thrive in today's competitive marketing landscape.

  8. Professional Development: The program offers various professional development resources and support services to help students enhance their employability and career readiness. These resources may include career advising, resume workshops, interview preparation sessions, networking events, and alumni mentorship programs.

Pollster Education

Location

North Oshawa

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

CAD 34003

Application Fees : CAD $100

Undergraduate Programs:

Academic Qualifications: International students applying for undergraduate programs at Ontario Tech University are required to have completed a secondary school diploma or equivalent. The minimum academic requirement is a score of 65% or higher in the final year of secondary school or its equivalent.

English Language Proficiency: Proficiency in English is essential for international students to succeed in their studies at Ontario Tech University. The university accepts the International English Language Testing System (IELTS) as one of the recognized English proficiency tests. The minimum required IELTS score for undergraduate programs is 6.5, with no individual band score below 6.0. TOEFL iBT overall score of 83 required with no band less than 19, PTE overall score of 58 is required and DET score of 110 is required.

Additional Requirements: In addition to the academic and English language requirements, some undergraduate programs may have specific prerequisites or additional admission requirements. These requirements may include prerequisite courses, portfolios, interviews, or supplementary application materials. It is important for international students to review the program-specific admission requirements for the program they wish to apply to.

Scholarships available to international students at Ontario Tech University, Canada.

International Excellence Scholarships: Ontario Tech University offers International Excellence Scholarships to exceptional international students entering undergraduate programs. These scholarships are merit-based and recognize academic achievement. The scholarship amount varies and is renewable for subsequent years based on maintaining a specified GPA.

Ontario Tech Graduate Scholarships: International students applying for graduate programs at Ontario Tech University are eligible for Ontario Tech Graduate Scholarships. These scholarships are awarded based on academic merit, research potential, and other criteria determined by individual graduate programs. The scholarship amount varies, and students are automatically considered for these scholarships upon application to their respective programs.

External Scholarships and Awards: Ontario Tech University encourages international students to explore external scholarship opportunities offered by government organizations, non-profit organizations, and other sources. The university provides information and resources to help students identify and apply for external scholarships. Students can also consult their home country's scholarship programs that support studying abroad.

Donor-Funded Scholarships: Ontario Tech University has a number of donor-funded scholarships available to both domestic and international students. These scholarships are made possible through the generosity of individuals, corporations, and organizations. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarships.

Research Assistantships and Teaching Assistantships: International graduate students may have the opportunity to work as research assistants or teaching assistants, which not only provide valuable research and teaching experience but also offer financial support. These assistantships may come with a stipend or tuition fee waiver.

Government Funding Programs: International students at Ontario Tech University may be eligible for government funding programs offered by their home country. These programs provide financial assistance for students studying abroad. Students are encouraged to research and explore the various government-sponsored scholarships and grants available in their respective countries.

It's important to note that the availability and criteria for scholarships may vary from year to year.  Applying for scholarships typically requires submitting a separate application, meeting specific eligibility criteria, and adhering to application deadlines. International students are advised to plan their scholarship applications well in advance and carefully review the requirements and instructions provided by the university.

A Bachelor of Commerce (Honours) in Marketing from Ontario Tech University opens up a plethora of rewarding career opportunities in various sectors. Graduates of the Bachelor of Commerce (Honours) in Marketing program possess the knowledge, skills, and expertise to pursue diverse and fulfilling careers in marketing, advertising, sales, market research, and related fields. With the dynamic nature of the marketing industry, there are ample opportunities for growth, advancement, and specialization based on individual interests and career goals.

  1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing all marketing activities of an organization. They develop marketing strategies, manage marketing campaigns, analyze market trends, and coordinate with other departments to achieve business objectives.

  2. Brand Manager: Brand managers are responsible for developing and maintaining a brand's identity and reputation. They create brand strategies, manage brand messaging, conduct market research, and collaborate with advertising and PR teams to promote brand awareness and loyalty.

  3. Digital Marketing Specialist: With the increasing importance of digital channels, there is a high demand for digital marketing specialists. These professionals focus on online marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and pay-per-click (PPC) advertising.

  4. Market Research Analyst: Market research analysts gather and analyze data to assess market trends, consumer preferences, and competitive landscapes. They use various research methodologies to provide insights that inform marketing strategies, product development, and business decisions.

  5. Advertising Executive: Advertising executives work for advertising agencies or in-house marketing departments, creating and implementing advertising campaigns across different media channels. They collaborate with creative teams, media planners, and clients to develop impactful advertising materials.

  6. Sales Manager: Graduates may pursue careers as sales managers, leading sales teams and developing sales strategies to drive revenue growth. They set sales targets, train and motivate sales staff, and establish relationships with clients to maximize sales opportunities.

  7. Social Media Manager: Social media managers are responsible for managing an organization's presence on social media platforms. They create engaging content, interact with followers, monitor social media trends, and analyze performance metrics to optimize social media campaigns.

  8. Product Manager: Product managers oversee the development, marketing, and management of products or services. They identify market needs, conduct market research, define product features, and collaborate with cross-functional teams to launch successful products.

  9. Public Relations Specialist: Public relations specialists manage an organization's public image and reputation. They develop PR strategies, write press releases, coordinate media interviews, and handle crisis communications to maintain positive relationships with stakeholders.

  10. Market Development Manager: Market development managers focus on expanding a company's market share by identifying new business opportunities and developing strategies to enter new markets or target new customer segments.


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