Bachelor of Commerce (Honours) - Major in Marketing

Application Fees : CAD $100

Undergraduate Programs:

Academic Qualifications: International students applying for undergraduate programs at Ontario Tech University are required to have completed a secondary school diploma or equivalent. The minimum academic requirement is a score of 65% or higher in the final year of secondary school or its equivalent.

English Language Proficiency: Proficiency in English is essential for international students to succeed in their studies at Ontario Tech University. The university accepts the International English Language Testing System (IELTS) as one of the recognized English proficiency tests. The minimum required IELTS score for undergraduate programs is 6.5, with no individual band score below 6.0. TOEFL iBT overall score of 83 required with no band less than 19, PTE overall score of 58 is required and DET score of 110 is required.

Additional Requirements: In addition to the academic and English language requirements, some undergraduate programs may have specific prerequisites or additional admission requirements. These requirements may include prerequisite courses, portfolios, interviews, or supplementary application materials. It is important for international students to review the program-specific admission requirements for the program they wish to apply to.

Scholarships available to international students at Ontario Tech University, Canada.

International Excellence Scholarships: Ontario Tech University offers International Excellence Scholarships to exceptional international students entering undergraduate programs. These scholarships are merit-based and recognize academic achievement. The scholarship amount varies and is renewable for subsequent years based on maintaining a specified GPA.

Ontario Tech Graduate Scholarships: International students applying for graduate programs at Ontario Tech University are eligible for Ontario Tech Graduate Scholarships. These scholarships are awarded based on academic merit, research potential, and other criteria determined by individual graduate programs. The scholarship amount varies, and students are automatically considered for these scholarships upon application to their respective programs.

External Scholarships and Awards: Ontario Tech University encourages international students to explore external scholarship opportunities offered by government organizations, non-profit organizations, and other sources. The university provides information and resources to help students identify and apply for external scholarships. Students can also consult their home country's scholarship programs that support studying abroad.

Donor-Funded Scholarships: Ontario Tech University has a number of donor-funded scholarships available to both domestic and international students. These scholarships are made possible through the generosity of individuals, corporations, and organizations. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarships.

Research Assistantships and Teaching Assistantships: International graduate students may have the opportunity to work as research assistants or teaching assistants, which not only provide valuable research and teaching experience but also offer financial support. These assistantships may come with a stipend or tuition fee waiver.

Government Funding Programs: International students at Ontario Tech University may be eligible for government funding programs offered by their home country. These programs provide financial assistance for students studying abroad. Students are encouraged to research and explore the various government-sponsored scholarships and grants available in their respective countries.

It's important to note that the availability and criteria for scholarships may vary from year to year.  Applying for scholarships typically requires submitting a separate application, meeting specific eligibility criteria, and adhering to application deadlines. International students are advised to plan their scholarship applications well in advance and carefully review the requirements and instructions provided by the university.

Graduates of the Bachelor of Commerce (Honours) program with a Major in Marketing from Ontario Tech University are well-prepared to pursue exciting and rewarding career opportunities in various sectors of the marketing industry. Graduates of the Bachelor of Commerce (Honours) program with a Major in Marketing from Ontario Tech University have a wide range of career options available to them in the dynamic and ever-evolving field of marketing. With their strong foundation in marketing principles, analytical skills, and practical experience, they are well-positioned to succeed in diverse roles across industries and make valuable contributions to organizations' marketing strategies and objectives.

1. Marketing Manager: Graduates can pursue roles as marketing managers in corporations, non-profit organizations, government agencies, or marketing firms. They are responsible for developing and executing marketing strategies, managing marketing campaigns, overseeing product launches, and analyzing market trends to drive business growth and achieve organizational objectives.

2. Brand Manager: Brand managers play a crucial role in building and managing the reputation and perception of a brand. Graduates may work for consumer goods companies, retail chains, or advertising agencies, where they develop brand strategies, create brand messaging, manage brand assets, and execute brand campaigns to enhance brand equity and drive customer loyalty.

3. Digital Marketing Specialist: With the increasing importance of digital marketing in today's business landscape, graduates may specialize in digital marketing roles. They develop and implement digital marketing strategies across various channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing to reach target audiences, generate leads, and drive online engagement.

4. Market Research Analyst: Graduates may work as market research analysts, collecting and analyzing data on consumer preferences, market trends, competitor activities, and industry developments to provide insights and recommendations to businesses. They design surveys, conduct focus groups, analyze quantitative data, and prepare research reports to support strategic decision-making and marketing initiatives.

5. Advertising Account Executive: In advertising agencies or media companies, graduates may work as advertising account executives, serving as the liaison between clients and creative teams. They collaborate with clients to understand their marketing objectives, develop advertising campaigns, manage project timelines and budgets, and ensure the successful execution of campaigns across various media platforms.

6. Sales Representative: Graduates may pursue careers in sales roles, selling products or services to businesses or consumers. They develop sales strategies, identify new business opportunities, build relationships with clients, negotiate contracts, and achieve sales targets. They may work in industries such as retail, pharmaceuticals, technology, or manufacturing.

7. Product Manager: Product managers are responsible for managing the development, launch, and lifecycle of products or services. Graduates may work closely with cross-functional teams, including product development, sales, marketing, and finance, to define product features, set pricing strategies, create marketing plans, and drive product success in the market.

8. Market Development Specialist: Graduates may specialize in market development roles, focusing on expanding into new markets or segments. They conduct market assessments, identify growth opportunities, develop market entry strategies, and establish partnerships or distribution channels to increase market share and drive revenue growth.

9. Social Media Manager: With the rise of social media platforms, graduates may pursue roles as social media managers, overseeing the development and execution of social media strategies to enhance brand visibility, engage with audiences, and drive user engagement. They create content calendars, monitor social media channels, analyze performance metrics, and optimize social media campaigns to achieve marketing goals.

10. Entrepreneurship: Some graduates may choose to start their own businesses or ventures in the marketing industry. They may launch marketing agencies, consulting firms, or e-commerce startups, offering a range of marketing services such as branding, digital marketing, content creation, or social media management. Entrepreneurial graduates leverage their marketing expertise to identify niche markets, develop innovative solutions, and grow their businesses successfully.

11. Further Education and Certifications: Graduates may pursue further education or professional certifications to enhance their career prospects and qualifications. This may include pursuing a Master of Business Administration (MBA) degree with a specialization in marketing, obtaining professional certifications such as the Chartered Marketer (CM) designation, or completing specialized training programs in areas such as digital marketing, analytics, or brand management.