Bachelor of Arts (Honours) in Communication and Digital Media Studies - General Arts and Science Transfer

Downtown Oshawa

 

INTAKE: September

Program Overview

The Bachelor of Arts (Honours) in Communication and Digital Media Studies program at Ontario Tech University is designed to provide students with a comprehensive understanding of communication theory, digital media production, and the impact of media technologies on contemporary society. This program, specifically tailored for General Arts and Science Transfer students, offers a pathway for individuals interested in pursuing careers in communication, journalism, digital media, marketing, and related fields. Ontario Tech University's Bachelor of Arts (Honours) in Communication and Digital Media Studies program offers General Arts and Science Transfer students a comprehensive education in communication theory, digital media production, and cultural studies. With its blend of theoretical knowledge, practical skills, industry connections, and hands-on learning experiences, the program prepares students for successful careers in the dynamic and ever-evolving field of communication and digital media.

Curriculum:

  1. Foundational Courses: The program begins with foundational courses that introduce students to key concepts and theories in communication, digital media, and cultural studies. Students explore topics such as media history, communication theory, digital culture, media ethics, and the social implications of digital technologies.

  2. Core Curriculum: Throughout the program, students engage in a core curriculum that covers a wide range of subjects related to communication and digital media studies. Core courses may include Introduction to Communication Studies, Media and Society, Digital Media Production, Media Writing, Visual Communication, and Media Law and Ethics.

  3. Digital Media Production: A significant component of the program is dedicated to digital media production, where students learn practical skills in multimedia storytelling, video production, audio production, graphic design, web design, and social media content creation. Students have access to state-of-the-art facilities and equipment to develop their digital media projects.

  4. Specialization Options: The program may offer specialization options or elective courses that allow students to tailor their studies to specific areas of interest within communication and digital media. Specialization options may include Digital Journalism, Social Media Marketing, Advertising and Public Relations, Multimedia Storytelling, or Digital Culture and Society.

  5. Hands-On Learning: Ontario Tech University emphasizes hands-on learning experiences to complement theoretical instruction. Students have the opportunity to apply their knowledge and skills in real-world settings through internships, co-op placements, industry projects, and experiential learning opportunities with partner organizations and media companies.

  6. Industry Connections: The program maintains strong connections with industry professionals, media organizations, digital agencies, and cultural institutions. Through guest lectures, networking events, workshops, and mentorship programs, students have the opportunity to engage with industry leaders and gain valuable insights into the field of communication and digital media.

  7. Critical Thinking and Analytical Skills: Throughout the program, students develop critical thinking, analytical, and research skills that are essential for analyzing media messages, understanding audience behavior, evaluating digital media trends, and solving communication challenges in a rapidly changing media landscape.

  8. Collaborative Projects: Students collaborate with peers on group projects, team-based assignments, and creative endeavors, fostering teamwork, collaboration, and problem-solving skills. Collaborative projects provide students with the opportunity to develop their interpersonal skills and work effectively in diverse teams.

  9. Portfolio Development: Upon completion of the program, students compile a portfolio showcasing their digital media projects, writing samples, design work, and other creative endeavors. The portfolio serves as a valuable tool for students to demonstrate their skills, talents, and accomplishments to potential employers or graduate schools.

  10. Preparation for Further Studies and Careers: The Bachelor of Arts (Honours) in Communication and Digital Media Studies program prepares students for a variety of career paths in communication, digital media, marketing, public relations, journalism, advertising, design, and related fields. Additionally, the program provides a strong foundation for students interested in pursuing further studies at the graduate level in communication, media studies, digital media, or related disciplines.

Pollster Education

Location

Downtown Oshawa

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

CAD 30655

Application Fees : CAD $100

Undergraduate Programs:

Academic Qualifications: International students applying for undergraduate programs at Ontario Tech University are required to have completed a secondary school diploma or equivalent. The minimum academic requirement is a score of 65% or higher in the final year of secondary school or its equivalent.

English Language Proficiency: Proficiency in English is essential for international students to succeed in their studies at Ontario Tech University. The university accepts the International English Language Testing System (IELTS) as one of the recognized English proficiency tests. The minimum required IELTS score for undergraduate programs is 6.5, with no individual band score below 6.0. TOEFL iBT overall score of 83 required with no band less than 19, PTE overall score of 58 is required and DET score of 110 is required.

Additional Requirements: In addition to the academic and English language requirements, some undergraduate programs may have specific prerequisites or additional admission requirements. These requirements may include prerequisite courses, portfolios, interviews, or supplementary application materials. It is important for international students to review the program-specific admission requirements for the program they wish to apply to.

Scholarships available to international students at Ontario Tech University, Canada.

International Excellence Scholarships: Ontario Tech University offers International Excellence Scholarships to exceptional international students entering undergraduate programs. These scholarships are merit-based and recognize academic achievement. The scholarship amount varies and is renewable for subsequent years based on maintaining a specified GPA.

Ontario Tech Graduate Scholarships: International students applying for graduate programs at Ontario Tech University are eligible for Ontario Tech Graduate Scholarships. These scholarships are awarded based on academic merit, research potential, and other criteria determined by individual graduate programs. The scholarship amount varies, and students are automatically considered for these scholarships upon application to their respective programs.

External Scholarships and Awards: Ontario Tech University encourages international students to explore external scholarship opportunities offered by government organizations, non-profit organizations, and other sources. The university provides information and resources to help students identify and apply for external scholarships. Students can also consult their home country's scholarship programs that support studying abroad.

Donor-Funded Scholarships: Ontario Tech University has a number of donor-funded scholarships available to both domestic and international students. These scholarships are made possible through the generosity of individuals, corporations, and organizations. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarships.

Research Assistantships and Teaching Assistantships: International graduate students may have the opportunity to work as research assistants or teaching assistants, which not only provide valuable research and teaching experience but also offer financial support. These assistantships may come with a stipend or tuition fee waiver.

Government Funding Programs: International students at Ontario Tech University may be eligible for government funding programs offered by their home country. These programs provide financial assistance for students studying abroad. Students are encouraged to research and explore the various government-sponsored scholarships and grants available in their respective countries.

It's important to note that the availability and criteria for scholarships may vary from year to year.  Applying for scholarships typically requires submitting a separate application, meeting specific eligibility criteria, and adhering to application deadlines. International students are advised to plan their scholarship applications well in advance and carefully review the requirements and instructions provided by the university.

Graduates of the Bachelor of Arts (Honours) in Communication and Digital Media Studies program with a General Arts and Science Transfer background from Ontario Tech University are well-equipped to pursue diverse and rewarding career opportunities in the rapidly evolving fields of communication, digital media, marketing, journalism, public relations, and more. Graduates of the Bachelor of Arts (Honours) in Communication and Digital Media Studies program with a General Arts and Science Transfer background from Ontario Tech University have diverse and exciting career opportunities available to them in communication, digital media, marketing, journalism, public relations, design, and entrepreneurship. With their interdisciplinary education, practical skills, industry connections, and hands-on experience, graduates are well-prepared to thrive in the dynamic and ever-evolving field of communication and digital media.

  1. Digital Media Specialist: Graduates may pursue roles as digital media specialists, responsible for creating, curating, and managing digital content across various platforms such as websites, social media channels, blogs, and mobile applications. They leverage their expertise in digital media production, content strategy, and audience engagement to enhance brand visibility and reach target audiences effectively.

  2. Social Media Manager: With their understanding of digital communication trends and social media platforms, graduates can excel as social media managers. They develop and execute social media strategies, create compelling content, engage with followers, analyze performance metrics, and drive brand engagement and loyalty through effective social media marketing campaigns.

  3. Digital Marketing Coordinator: Graduates may pursue roles as digital marketing coordinators, responsible for planning, executing, and optimizing digital marketing campaigns to promote products, services, or brands. They utilize their knowledge of digital advertising platforms, SEO techniques, email marketing strategies, and analytics tools to drive website traffic, generate leads, and increase conversion rates.

  4. Content Strategist/Creator: Graduates can work as content strategists or creators, responsible for developing and executing content marketing initiatives that align with organizational goals and target audience needs. They create engaging and relevant content, such as articles, videos, infographics, and podcasts, to attract and retain audiences, increase brand awareness, and drive customer engagement.

  5. Public Relations Specialist: With their strong communication skills and understanding of media relations, graduates can pursue careers as public relations specialists. They develop and implement PR campaigns, write press releases, pitch story ideas to media outlets, manage crisis communication, and build positive relationships with stakeholders to enhance brand reputation and credibility.

  6. Digital Journalist/Reporter: Graduates may work as digital journalists or reporters, covering news and events for online media outlets, news websites, blogs, or digital publications. They research, write, and produce multimedia content, including articles, interviews, features, and investigative reports, using digital storytelling techniques to inform and engage audiences.

  7. Marketing Communications Specialist: Graduates can pursue roles as marketing communications specialists, responsible for developing and executing integrated marketing communications campaigns across various channels, including digital, social, print, and broadcast media. They collaborate with cross-functional teams to create cohesive and impactful marketing messages that resonate with target audiences.

  8. User Experience (UX) Designer: Graduates with a passion for design and usability can work as UX designers, focusing on optimizing the user experience of websites, mobile apps, and digital products. They conduct user research, create wireframes and prototypes, conduct usability testing, and collaborate with developers to design intuitive and user-friendly interfaces that meet user needs and business objectives.

  9. Media Planner/Buyer: Graduates may pursue careers as media planners or buyers, responsible for identifying media opportunities, negotiating advertising rates, and planning media campaigns across various channels, including digital, social, print, radio, and television. They analyze audience demographics, media consumption patterns, and market trends to optimize media placements and maximize campaign effectiveness.

  10. Entrepreneurship: Graduates with entrepreneurial ambitions may choose to start their own digital media ventures, such as digital marketing agencies, content production studios, social media consulting firms, or online media platforms. They can leverage their creativity, technical skills, and industry knowledge to innovate and succeed in the competitive digital marketplace.


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