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Bachelor of Arts (Honours) in Communication and Digital Media Studies

Downtown Oshawa

 

INTAKE: September

Program Overview

Ontario Tech University offers a dynamic Bachelor of Arts (Honours) program in Communication and Digital Media Studies. This program combines theoretical knowledge with practical skills to prepare students for diverse careers in the rapidly evolving field of communication and digital media. Ontario Tech University's Bachelor of Arts (Honours) in Communication and Digital Media Studies program offers a comprehensive and interdisciplinary education that prepares students for successful careers in the dynamic and ever-evolving field of communication and digital media. With its combination of theoretical knowledge, practical skills, industry connections, and career preparation initiatives, the program equips students with the tools they need to thrive in the digital age.

Curriculum:

  1. Interdisciplinary Curriculum: The Bachelor of Arts (Honours) in Communication and Digital Media Studies program at Ontario Tech University offers an interdisciplinary curriculum that integrates concepts from communication theory, media studies, digital media production, journalism, marketing, and cultural studies. This holistic approach provides students with a comprehensive understanding of the role of communication and digital media in contemporary society.

  2. Core Courses: The program includes a set of core courses that cover foundational topics in communication and digital media studies. These courses may include Introduction to Communication Studies, Media and Society, Digital Media Production, Communication Theory, Media Ethics, and Research Methods in Communication.

  3. Specialization Tracks: Ontario Tech University's program may offer specialization tracks or elective courses that allow students to focus their studies on specific areas of interest within communication and digital media. Specialization tracks may include Digital Journalism, Social Media Marketing, Multimedia Storytelling, Advertising and Public Relations, or Digital Culture and Society.

  4. Hands-On Learning: The program emphasizes hands-on learning experiences to complement theoretical instruction. Students have the opportunity to gain practical skills in digital media production, multimedia storytelling, content creation, social media management, and digital marketing through workshops, projects, internships, and experiential learning opportunities.

  5. State-of-the-Art Facilities: Ontario Tech University provides students with access to state-of-the-art facilities, including digital media labs, multimedia studios, editing suites, and production equipment. Students can utilize these resources to develop their digital media projects, collaborate with peers, and showcase their work to industry professionals.

  6. Industry Connections: The program may have partnerships and collaborations with industry organizations, media companies, digital agencies, and communication professionals. These connections provide students with networking opportunities, internships, guest lectures, and mentorship programs, facilitating their transition into the workforce upon graduation.

  7. Faculty Expertise: The program is taught by a team of experienced faculty members who are experts in communication, digital media, journalism, marketing, and related fields. Faculty members bring a wealth of academic knowledge, industry experience, and professional insights into the classroom, providing students with high-quality instruction and mentorship.

  8. Critical Thinking and Analytical Skills: Throughout the program, students develop critical thinking, analytical, and research skills that are essential for analyzing media messages, understanding audience behavior, evaluating digital media trends, and solving communication challenges in a rapidly changing media landscape.

  9. Creative Expression: The program fosters creativity and innovation, encouraging students to explore new ideas, experiment with different media formats, and express themselves creatively through digital media projects, campaigns, and initiatives.

  10. Career Preparation: Upon graduation, students are well-prepared for a wide range of careers in communication, digital media, marketing, public relations, journalism, advertising, social media management, and related fields. Graduates may pursue employment opportunities in media organizations, advertising agencies, digital marketing firms, public relations companies, non-profit organizations, government agencies, or start their own media ventures.

Pollster Education

Location

Downtown Oshawa

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

CAD 30655

Application Fees : CAD $100

Undergraduate Programs:

Academic Qualifications: International students applying for undergraduate programs at Ontario Tech University are required to have completed a secondary school diploma or equivalent. The minimum academic requirement is a score of 65% or higher in the final year of secondary school or its equivalent.

English Language Proficiency: Proficiency in English is essential for international students to succeed in their studies at Ontario Tech University. The university accepts the International English Language Testing System (IELTS) as one of the recognized English proficiency tests. The minimum required IELTS score for undergraduate programs is 6.5, with no individual band score below 6.0. TOEFL iBT overall score of 83 required with no band less than 19, PTE overall score of 58 is required and DET score of 110 is required.

Additional Requirements: In addition to the academic and English language requirements, some undergraduate programs may have specific prerequisites or additional admission requirements. These requirements may include prerequisite courses, portfolios, interviews, or supplementary application materials. It is important for international students to review the program-specific admission requirements for the program they wish to apply to.

Scholarships available to international students at Ontario Tech University, Canada.

International Excellence Scholarships: Ontario Tech University offers International Excellence Scholarships to exceptional international students entering undergraduate programs. These scholarships are merit-based and recognize academic achievement. The scholarship amount varies and is renewable for subsequent years based on maintaining a specified GPA.

Ontario Tech Graduate Scholarships: International students applying for graduate programs at Ontario Tech University are eligible for Ontario Tech Graduate Scholarships. These scholarships are awarded based on academic merit, research potential, and other criteria determined by individual graduate programs. The scholarship amount varies, and students are automatically considered for these scholarships upon application to their respective programs.

External Scholarships and Awards: Ontario Tech University encourages international students to explore external scholarship opportunities offered by government organizations, non-profit organizations, and other sources. The university provides information and resources to help students identify and apply for external scholarships. Students can also consult their home country's scholarship programs that support studying abroad.

Donor-Funded Scholarships: Ontario Tech University has a number of donor-funded scholarships available to both domestic and international students. These scholarships are made possible through the generosity of individuals, corporations, and organizations. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarships.

Research Assistantships and Teaching Assistantships: International graduate students may have the opportunity to work as research assistants or teaching assistants, which not only provide valuable research and teaching experience but also offer financial support. These assistantships may come with a stipend or tuition fee waiver.

Government Funding Programs: International students at Ontario Tech University may be eligible for government funding programs offered by their home country. These programs provide financial assistance for students studying abroad. Students are encouraged to research and explore the various government-sponsored scholarships and grants available in their respective countries.

It's important to note that the availability and criteria for scholarships may vary from year to year.  Applying for scholarships typically requires submitting a separate application, meeting specific eligibility criteria, and adhering to application deadlines. International students are advised to plan their scholarship applications well in advance and carefully review the requirements and instructions provided by the university.

Graduates of Ontario Tech University's Bachelor of Arts (Honours) program in Communication and Digital Media Studies are well-equipped to pursue a variety of exciting career opportunities in the dynamic field of communication, digital media, and related industries. Graduates of Ontario Tech University's Bachelor of Arts (Honours) program in Communication and Digital Media Studies have diverse career opportunities available to them in communication, digital media, marketing, journalism, public relations, design, and entrepreneurship. With their interdisciplinary education, practical skills, industry connections, and creative talents, graduates are well-positioned to thrive in the rapidly evolving digital landscape and make meaningful contributions to the field of communication and media.

  1. Digital Media Producer/Content Creator: Graduates may work as digital media producers or content creators for media companies, digital agencies, or marketing firms. They create engaging content for various digital platforms, including social media, websites, blogs, podcasts, videos, and interactive multimedia projects.

  2. Social Media Manager/Strategist: Graduates can pursue careers as social media managers or strategists, helping organizations build and manage their online presence across social media platforms. They develop social media marketing strategies, create content calendars, engage with followers, analyze social media metrics, and optimize social media campaigns to achieve business objectives.

  3. Digital Marketing Specialist: Graduates may work as digital marketing specialists for advertising agencies, e-commerce companies, or corporate marketing departments. They develop and implement digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing, to drive traffic, generate leads, and increase brand awareness.

  4. Public Relations Specialist: Graduates can pursue careers as public relations specialists for PR agencies, non-profit organizations, government agencies, or corporate communications departments. They develop and execute PR campaigns, manage media relations, write press releases, organize events, and cultivate positive relationships with stakeholders to enhance brand reputation and manage crises.

  5. Digital Journalist/Content Writer: Graduates may work as digital journalists, reporters, or content writers for online media outlets, news websites, blogs, or digital publications. They research and write articles, interviews, features, and multimedia stories on a wide range of topics, utilizing digital storytelling techniques to engage and inform audiences.

  6. Marketing Communications Coordinator: Graduates can pursue careers as marketing communications coordinators for businesses, agencies, or non-profit organizations. They develop marketing collateral, including brochures, flyers, newsletters, and promotional materials, and coordinate marketing campaigns to effectively communicate brand messages and promotions to target audiences.

  7. User Experience (UX) Designer: Graduates with an interest in design and usability can work as UX designers for tech companies, digital agencies, or software development firms. They design user interfaces, wireframes, and prototypes for websites, mobile apps, and digital products, ensuring a seamless and intuitive user experience for customers.

  8. Digital Strategist/Analyst: Graduates may work as digital strategists or analysts, helping organizations leverage digital technologies and data analytics to achieve business goals. They analyze digital trends, consumer behavior, and market insights to develop data-driven strategies, optimize digital marketing campaigns, and improve online performance metrics.

  9. Media Planner/Buyer: Graduates can pursue careers as media planners or buyers for advertising agencies, media companies, or marketing firms. They research media options, negotiate advertising rates, and plan media campaigns across various channels, including digital, social, print, radio, and television, to reach target audiences effectively.

  10. Entrepreneurship: Graduates with entrepreneurial ambitions may choose to start their own digital media ventures, such as digital marketing agencies, content production studios, social media consulting firms, or online media platforms. They can leverage their creativity, technical skills, and industry knowledge to innovate and succeed in the digital marketplace.

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