B.S. in Business and Entertainment, Pathway - 3 Semesters

Entry requirements for Undergraduate programs

1. Academic Qualifications: Prospective undergraduate students must demonstrate strong academic qualifications to be considered for admission to American University. While specific requirements may vary by program, applicants typically need to have completed secondary education or its equivalent with a satisfactory academic record. The academic qualifications requirement generally falls within the range of 75% to 86%, depending on the program and the competitiveness of the applicant pool.

2. English Language Proficiency:  

   • IELTS (International English Language Testing System): A minimum overall band score of 5.5 is required with no band less than 5. 
   • TOEFL (Test of English as a Foreign Language): The minimum TOEFL iBT (internet-based test) score requirement is 68 with no band less than 14.
   • PTE (Pearson Test of English): The minimum PTE Academic score requirement  is 46 with no band less than 42.
   • DET (Duolingo English Test): The minimum DET score requirement is 90.

American University (AU) in Washington D.C., USA, is committed to promoting diversity, equity, and inclusion by providing financial assistance to international students through various scholarship programs. These scholarships are designed to attract top talent from around the world and make an American University education more accessible to students from diverse backgrounds.  

Global Leader Scholarship: The Global Leader Scholarship at American University is a merit-based award offered to international students who demonstrate exceptional academic achievement, leadership potential, and a commitment to making a positive impact in their communities. This prestigious scholarship covers full tuition, room, and board for the duration of the student's undergraduate studies at AU.

International Peace Scholarship: The International Peace Scholarship is awarded to international students who have a strong academic record and a demonstrated commitment to promoting peace, justice, and social change. This scholarship provides partial tuition support to eligible students enrolled in undergraduate programs at American University.

AU Emerging Global Leader Scholarship: The AU Emerging Global Leader Scholarship is awarded to outstanding international students who have overcome significant obstacles and challenges to pursue their education and demonstrate leadership potential and a commitment to serving their communities. This scholarship covers full tuition, room, and board for the duration of the student's undergraduate studies at AU.

AU International Merit Scholarship: The AU International Merit Scholarship is awarded to international students with exceptional academic achievements and strong leadership qualities. This merit-based scholarship provides partial tuition support to eligible undergraduate students enrolled at American University.

AU Dean's Scholarship for International Students: The AU Dean's Scholarship for International Students is awarded to academically talented international students who demonstrate financial need and have a strong commitment to academic excellence. This scholarship provides partial tuition support to eligible undergraduate students at AU.

AU Transfer Merit Scholarship for International Students: The AU Transfer Merit Scholarship for International Students is awarded to outstanding transfer students from international institutions who demonstrate exceptional academic achievements and leadership potential. This merit-based scholarship provides partial tuition support to eligible undergraduate transfer students at American University.

AU Presidential Scholarship for International Students: The AU Presidential Scholarship for International Students is awarded to top-performing international students who have demonstrated outstanding academic achievements, leadership abilities, and a commitment to service. This prestigious scholarship covers full tuition for eligible undergraduate students at AU.

These scholarships for international students at American University reflect the university's commitment to academic excellence, diversity, and global engagement. By providing financial assistance and support to talented and deserving students from around the world, American University seeks to foster a diverse and inclusive campus community and prepare students to become global leaders and change-makers in their respective fields. International students interested in applying for scholarships at American University should review the eligibility criteria and application requirements on the university's official website and contact the Office of Admissions for further assistance.

Graduates of the Bachelor of Science (B.S.) in Business and Entertainment program at American University in Washington D.C., USA, are well-positioned to pursue a variety of exciting career opportunities in the dynamic and multifaceted entertainment industry. American University's B.S. in Business and Entertainment program equips graduates with the knowledge, skills, and industry connections needed to thrive in a variety of rewarding and dynamic careers within the entertainment industry. With their creativity, business acumen, and passion for entertainment, graduates are poised to make meaningful contributions to the ever-evolving landscape of media, arts, and culture.

1. Entertainment Manager: Graduates may work as entertainment managers or talent agents, representing artists, performers, athletes, or media personalities. They may negotiate contracts, book gigs, manage schedules, and promote their clients' careers in various entertainment sectors such as music, film, television, sports, or digital media.

2. Media Producer: Graduates may pursue careers as media producers, overseeing the production of films, television shows, web series, or digital content. They may collaborate with writers, directors, actors, and crew members to develop, produce, and distribute engaging and commercially successful media projects for broadcast, streaming platforms, or online channels.

3. Event Planner/Producer: Graduates may work as event planners or producers, organizing and coordinating entertainment events such as concerts, festivals, award shows, corporate events, or product launches. They may handle logistics, budgets, vendor contracts, marketing, and audience engagement to ensure successful and memorable events that meet clients' objectives and expectations.

4. Marketing and Branding Specialist: Graduates may pursue careers in marketing and branding roles within the entertainment industry, promoting artists, brands, films, or media properties to target audiences. They may develop marketing strategies, create promotional campaigns, manage social media channels, and analyze market trends to enhance brand visibility, engagement, and revenue generation.

5. Digital Content Creator/Influencer: Graduates may work as digital content creators, influencers, or social media personalities, producing and sharing content on platforms such as YouTube, Instagram, TikTok, or Twitch. They may create original content, engage with followers, collaborate with brands, and monetize their online presence through advertising, sponsorships, and merchandise sales.

6. Entertainment Lawyer: Graduates may pursue careers in entertainment law, providing legal advice and representation to clients in the entertainment industry. They may specialize in areas such as contract law, intellectual property rights, licensing, copyright infringement, or talent agreements, helping clients navigate legal issues and protect their rights and interests in creative works and business ventures.

7. Public Relations Specialist: Graduates may work as public relations specialists or communications managers for entertainment companies, talent agencies, or media organizations. They may develop communication strategies, manage media relations, coordinate press events, and cultivate positive public perception and brand reputation for clients or projects in the entertainment industry.

8. Film and Television Executive: Graduates may pursue careers in film and television production companies, streaming platforms, or television networks, working in executive roles such as development executives, production executives, or programming executives. They may oversee the development, production, and distribution of film and television projects, identifying potential content opportunities and nurturing creative talent.

9. Music Industry Professional: Graduates may work in various roles within the music industry, including artist management, record label operations, music publishing, concert promotion, or music licensing. They may help artists navigate their careers, promote music releases, organize concert tours, negotiate licensing deals, and develop marketing strategies to maximize the commercial success and cultural impact of music projects.

10. Entrepreneur/Startup Founder: Some graduates may choose to launch their own entertainment ventures or startups, leveraging their knowledge of business management and the entertainment industry to create innovative products, services, or platforms. They may develop new content formats, technology solutions, event experiences, or media channels that disrupt traditional industry models and capture audience interest and market share.