B.S. in Business and Entertainment, Pathway - 2 Semesters

Entry requirements for Undergraduate programs

1. Academic Qualifications: Prospective undergraduate students must demonstrate strong academic qualifications to be considered for admission to American University. While specific requirements may vary by program, applicants typically need to have completed secondary education or its equivalent with a satisfactory academic record. The academic qualifications requirement generally falls within the range of 75% to 86%, depending on the program and the competitiveness of the applicant pool.

2. English Language Proficiency:  

   • IELTS (International English Language Testing System): A minimum overall band score of 6 is required with no band less than 5.5.
   • TOEFL (Test of English as a Foreign Language): The minimum TOEFL iBT (internet-based test) score requirement is 74 with no band less than 15.
   • PTE (Pearson Test of English): The minimum PTE Academic score requirement  is 50 with no band less than 46.
   • DET (Duolingo English Test): The minimum DET score requirement is 100.

American University (AU) in Washington D.C., USA, is committed to promoting diversity, equity, and inclusion by providing financial assistance to international students through various scholarship programs. These scholarships are designed to attract top talent from around the world and make an American University education more accessible to students from diverse backgrounds.  

Global Leader Scholarship: The Global Leader Scholarship at American University is a merit-based award offered to international students who demonstrate exceptional academic achievement, leadership potential, and a commitment to making a positive impact in their communities. This prestigious scholarship covers full tuition, room, and board for the duration of the student's undergraduate studies at AU.

International Peace Scholarship: The International Peace Scholarship is awarded to international students who have a strong academic record and a demonstrated commitment to promoting peace, justice, and social change. This scholarship provides partial tuition support to eligible students enrolled in undergraduate programs at American University.

AU Emerging Global Leader Scholarship: The AU Emerging Global Leader Scholarship is awarded to outstanding international students who have overcome significant obstacles and challenges to pursue their education and demonstrate leadership potential and a commitment to serving their communities. This scholarship covers full tuition, room, and board for the duration of the student's undergraduate studies at AU.

AU International Merit Scholarship: The AU International Merit Scholarship is awarded to international students with exceptional academic achievements and strong leadership qualities. This merit-based scholarship provides partial tuition support to eligible undergraduate students enrolled at American University.

AU Dean's Scholarship for International Students: The AU Dean's Scholarship for International Students is awarded to academically talented international students who demonstrate financial need and have a strong commitment to academic excellence. This scholarship provides partial tuition support to eligible undergraduate students at AU.

AU Transfer Merit Scholarship for International Students: The AU Transfer Merit Scholarship for International Students is awarded to outstanding transfer students from international institutions who demonstrate exceptional academic achievements and leadership potential. This merit-based scholarship provides partial tuition support to eligible undergraduate transfer students at American University.

AU Presidential Scholarship for International Students: The AU Presidential Scholarship for International Students is awarded to top-performing international students who have demonstrated outstanding academic achievements, leadership abilities, and a commitment to service. This prestigious scholarship covers full tuition for eligible undergraduate students at AU.

These scholarships for international students at American University reflect the university's commitment to academic excellence, diversity, and global engagement. By providing financial assistance and support to talented and deserving students from around the world, American University seeks to foster a diverse and inclusive campus community and prepare students to become global leaders and change-makers in their respective fields. International students interested in applying for scholarships at American University should review the eligibility criteria and application requirements on the university's official website and contact the Office of Admissions for further assistance.

Graduating with a Bachelor of Science (B.S.) in Business and Entertainment from American University in Washington D.C. opens up a plethora of exciting career opportunities in the dynamic and multifaceted entertainment industry. The B.S. in Business and Entertainment program at American University equips graduates with the knowledge, skills, and industry connections to thrive in diverse roles within the entertainment industry. Whether they aspire to work in management, marketing, production, or entrepreneurship, graduates are well-prepared to embark on successful and fulfilling careers in this dynamic and ever-evolving field.

1. Entertainment Management: Graduates can pursue careers in entertainment management, where they oversee the business operations of entertainment companies, talent agencies, production studios, or venue management firms. They may work as entertainment managers, talent agents, talent managers, or talent scouts, guiding the careers of artists, performers, or celebrities.

2. Marketing and Promotion: With a strong foundation in business and entertainment, graduates are well-suited for roles in marketing and promotion within the entertainment industry. They may work for entertainment companies, record labels, film studios, or event management firms, developing marketing campaigns, promoting artists or events, managing social media channels, or conducting market research to identify target audiences.

3. Event Planning and Production: Graduates can pursue careers in event planning and production, organizing and coordinating various entertainment events such as concerts, festivals, film premieres, award shows, or corporate events. They may work as event planners, production coordinators, or venue managers, handling logistics, budgeting, scheduling, and coordinating with vendors, performers, and sponsors to ensure successful events.

4. Film and Television Production: Graduates with a passion for film and television can explore careers in production, working behind the scenes to bring creative projects to life. They may work as production assistants, assistant directors, script supervisors, or production coordinators, assisting with script development, casting, location scouting, scheduling, and budgeting for film or television productions.

5. Music Business and Recording Industry: Graduates interested in the music business can pursue careers in artist management, music publishing, or record label management. They may work as artist managers, A&R (artist and repertoire) representatives, music supervisors, or label executives, overseeing the development, marketing, and distribution of music projects and managing relationships with artists, songwriters, and producers.

6. Digital Media and Content Creation: In the age of digital media and streaming platforms, there is a growing demand for professionals who can create and distribute compelling content across various digital channels. Graduates may work for digital media companies, streaming platforms, or content creation agencies, producing digital content, managing online communities, or developing digital marketing strategies to engage audiences and drive revenue.

7. Entrepreneurship and Startup Ventures: Some graduates may choose to pursue entrepreneurship and launch their own entertainment-related ventures or startups. They may establish production companies, talent agencies, event management firms, or digital media platforms, leveraging their business acumen and industry knowledge to innovate and disrupt the entertainment landscape.

8. Further Education and Advanced Degrees: Graduates of the B.S. in Business and Entertainment program may choose to pursue further education by enrolling in graduate programs or obtaining advanced degrees in areas such as business administration, entertainment law, marketing, or media management. Advanced degrees can enhance their knowledge and skills and open up additional career opportunities in leadership, consulting, or academia.